Category: Beyond Madison Avenue
Summary: Busch is making its Super Bowl debut by returning to its roots and “revitalizing some of [its] classic marketing assets like the brand’s iconic ‘stream pull’ and ‘BUSCHHHHH’ can crack sound,” but it is also introducing something new: The so-called Busch Guy, who dresses like the Brawny Man and will be featured in TV assets throughout the year.
Category: Beyond Madison Avenue
Summary: In the “Monday Morning Quarterbacking” discussion, much will be made of ads that air on Sunday night during Super Bowl 51, from all manner of industry ‘experts.’ Rankings will be published the morning after Game Day, celebrating ad winners, not the prevailing football team.
But in the ad competition the only opinions that really count are those of consumers…
Category: Beyond Madison Avenue
Summary: The Super Bowl of two years ago may be remembered as the most-watched television broadcast in US history – at least prior to Super Bowl LI – or for the Patriots’ most recent Super Bowl win, or for the questionable call with just seconds remaining that blew Seattle’s last chance to score and resulted in said victory.
Category: Beyond Madison Avenue
Summary: We as people have become so time stressed, so attention fractured, that we have to choose wisely where to invest our effort and our eyeballs. Oh! There’s a Tweet I should probably read…
Just kidding. But not really. [It was Instagram…who reads Twitter anymore now that Trump has stunk up the joint?]
Category: Beyond Madison Avenue
Summary: Throughout his marketing career, Jay Friedman has rarely spent a single day in the office, either at agency Young & Rubicam or his current gig as COO at Goodway Group, a programmatic media planning and buying partner to regional agencies. That may sound strange to people who were brought up in an agency culture that prizes face time and physically being in the office. But Friedman is only one of Goodway’s over 400 employees who work from home across around 40 states outside of its Pennsylvania headquarters.
Category: Beyond Madison Avenue
Summary: The path to musical success used to run through one narrow channel – that of the label. If a rep discovered you, the label would throw some money behind you and you’d get radio play enough to boost your record/cassette/CD sales and you’d tour in support of the album.
Even as radio remains strong with many listeners, the rise of digital music…
Category: Beyond Madison Avenue
Summary: Facebook is reaffirming its commitment to its 1.86 billion monthly active users that it’s a place where everyone has the same access by strengthening its stance on discriminatory ads.
The social networking company revealed on Wednesday that it has added stronger language to its advertising policies…
Category: Beyond Madison Avenue
Summary: Procter & Gamble said its detergent brand Tide is bringing mobile relief via its Loads of Hope program to residents of Southeast Louisiana impacted by recent tornados.
According to a press release, the Tide Loads of Hope mobile laundry truck and a P&G mobile disaster response unit have been sent to help individuals and first responders in need of personal care items…
Category: Beyond Madison Avenue
Summary: American audio electronics company Sonos is informing the public how to break household silence in a homage to one of the most iconic ads of all time.
The company paid homage to Apple’s ‘1984’ Mac ad that aired during the Super Bowl, with its own video that debuted during the The Grammys (12 February).
Category: Beyond Madison Avenue
Summary: With a predicted growth rate of 32% year-over-year, and more than 2x the growth rate of digital advertising as a whole, the amount companies will spend on content advertising is slated to grow into a $50bn market by 2021 — up from $12.8bn in 2016. According to a recent report, it will comprise 14% of all digital ad spend in 2017.
Content advertising is described as the amount of digital ad…
Category: Beyond Madison Avenue
Summary: Ad fraud is no longer the media industry’s dirty little secret. December’s report from a little-known web security startup called White Ops of a Russian fraud operation even made cable TV news. “My mom asked me about it,” groaned Scott Knoll, CEO of Integral Ad Science, one of the leading ad fraud detection firms. “That’s when you know it’s jumped the shark.”
Category: Beyond Madison Avenue
Summary: While more brand content is coming out that depicts a broader scope of race, sexual orientation and gender identity, much work remains before US advertising is wholly honest about American society.
And that’s true even though research shows consumers want diversity in advertising.
In fact, a 2016 study from online market research firm YouGov and parenting website BabyCenter…
In the past, almost every new brand was launched with a big advertising campaign. In today’s media environment, that’s not a good idea.
Advertising is expensive and not very credible, especially when used on behalf of a new brand. That’s why many of the most successful new brands were launched with PR.
Brands like Google, Facebook, Snapchat and Twitter.
Officially, CES 2017 runs from Jan. 5 through Jan. 8, 2017. That’s Thursday through Sunday, so Las Vegas weekend rates apply. To maximize your CES investment (and to help you financially justify a weekend in Vegas), here are five reasons CES 2017 will be awesome.
1. People
CES is the largest trade show in North America. Attendance over the past few years has hit around 177,000, and the show is growing in popularity. As Yogi Berra once said, “Nobody goes there anymore; it’s too crowded.” But it’s not the number of people who attend that makes the show awesome, it’s the quality. No matter the industry, if it is touched by consumer technology, you will find a core group of industry leaders doing something awesome at CES.
The end of the year is somehow upon us, and so is for planning the year to come. But what are chief marketing officers hoping for in the next 12 tumultuous months? Recently, my agency sponsored some in-depth research with a group of current and past clients — both B2B and B2C — about the state of marketing. Here are five things they’re pushing for in 2017.
1. Move measurement up front. One CMO put it well: “I would like agencies to present the results-driven ideas along with the creative. I want the translation of how we’re going to measure the impact.” The challenge in getting hold of this marketing performance data is rising, however, as larger in-house creative groups claim ownership.
2. Deeper marketing justification. A surprising number of marketing heads still struggle to justify what they do as an investment, and want agencies to pitch in more. The challenge:
Depending on who you ask, the dichotomy between the rising price of a 30-second TV commercial and the falling size of audiences able to consume it is either an obvious bubble ready to burst or a simple market reaction to dwindling supply.
“Everyone wants to be a partner, they just don’t want to deal with the ‘ship,’ the partnership.”
That’s the view of agency exec Roy Spence, chairman of GSD&M in Austin, which he put forth during a video interview with me prior to his induction into the Advertising Hall of Fame earlier this year.
“The ship is hard,” Roy told me. “But it’s also where it happens. By the way, our country needs the ship of state again. Our country needs to be in the ship of state again, instead of partisanships.”
Ad Age set out to answer a simple question: Is there a way to put a monetary value on an audience of one million people?
Are a million eyeballs watching a Friends re-run on cable equal to a million people looking at an Instagram post? Are a million YouTube views more or less valuable than a million people tuning into a Facebook Live video? Are the million people watching that Facebook Live post as valuable as a million people viewing a Snap?
It’s a simple question with a very complex answer.
The headlines have not been kind to cable providers, and with good reason. In the third quarter this year, the cable industry lost a total of 486,000 subscribers. The same number it lost last year during the same period.
In fact, 2016 seems like a tipping point in the battle between cable providers and the cord-cutters doing everything in their power eschew them.
But as with most things in the media these days, the hysteria over cable’s loss of reach is somewhat misdirected and the headlines aren’t telling the whole story.
Attorney Brian Heidelberger is back, this time to unpack the lessons of 2016 for the year ahead.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
