Racing Post "Bus" (2017) :30 (UK)

Even on the bus you can check your Racing Post app and get tips from 200 experts on hand to help you out. In this case they literally show up on the bus with you. And let me tell you, the ticket master is none too pleased about it. He’s definitely confused. However, he does like the flat screen tv’s as they are a nice edition. So you just go on ahead and use your Racing Post app. If someone offered him a pint right now, that would be all right.
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Burger King "Adult's Meal" (2017) :30 (Israel)

Kid’s meals are nice and all, but it’s Valentine’s Day tomorrow. And Burger King has something special in mind for all you adults. And by “special,” I mean “kinky.” Imagine getting an Adult’s Meal from Burger King and finding a surprise inside. In the form of an Adult toy. Clever, Clever, they’re only available after six for those 18 and up. The meal also includes Two Whoppers, two packs of French Fries, and two beers. Who knows? Maybe nine months from now, the next generation of kids will be there, wanting to have it their way. Leo Burnett Israel: start monitoring this now. You’ll want this information for the case study. Trust me.
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Bullitt Welcomes Director Nicolas Randall

Bullitt kicks off a busy new year by expanding its roster with Nicolas Randall, a director and creative director known for the striking production design, distinctive color palettes, and the photographic quality he brings to each frame. Possessing a deep understanding of the creative advertising process, Nicolas works at the intersection of art, music, commerce and culture, for innovative agencies and brands including Land Rover and Roberto Cavalli.

“Nicolas’ work is both stunning and evocative, and has a highly-designed aesthetic that we are excited to add to our roster,” comments EP Luke Ricci. “Additionally, he’s a renaissance man, blending his experience as a creative director on renowned ad campaigns with his storytelling skills as a director, truly a knockout combo.”

“Bullitt is a company that is uniquely positioned to work on multiple levels in media,” Nicolas explains, “and is a place where my experience in directing, creative direction, and photography can be united in branded experiences and content.”

The son of a producer/director of British comedy, Nicolas spent many youthful hours on set captivated by the process. He studied architecture and interior design at London’s Royal College of Art, before applying his design thinking and passion for cinema to production design for film and TV. He then went on to work as an agency art director and creative director, simultaneously cultivating his voice as a director.

Nicholas enjoys exploring the artful ways to entertain and connect and his collaborations with Ok-Go and Beats, among others, weave together brand and band voice. He was part of the team that developed and directed Daft Signz x Vans showcasing LA’s symbolic sign spinners that received a million views in one week.

Originating projects holds a special place for Nicolas who created an entire visual world for Midnight To Monaco (Island/Universal) in an encompassing branding project that culminated in two recent videos, one of which was voted one of the top narrative music videos of 2016 by Promo News. Nicolas is also part of the team behind VANDROID, a multi-entertainment property merging film, music, and a comic book series.

Adland: 

Tom Rossano & Elliot Blanchard Cover the Production Spectrum with Launch of PRISM

Tom Rossano and Elliot Blanchard have launched PRISM, a contemporary, Brooklyn-based production company and creative studio. Rossano comments: “Elliot and I realized that by fusing my production knowledge with his technological chops, we could offer our clients the ability tell stories across disciplines, stretching from the traditional into never-been-done territory.”

For the company’s first project, PRISM created the holiday window “Peace Love Joy + Analog” for the Barneys flagship in downtown Manhattan. Mashing up traditional animation, throwback CG and vintage analog effects, PRISM crafted a visual hybrid that brought the windows alive with bold, graphic splendor.

Rossano and Blanchard have assembled a collective of directors, artists, producers, animators, and designers, with expertise in traditional commercial/branded content, emerging technologies, VR, and live interactive experiences and installations.

The firm’s name PRISM is a nod to the diverse mix of artistic perspectives represented on the roster, which includes Alex Vivian, Corey Eisenstein, Darius Clark Monroe, Elise Tyler, Elliot Blanchard and Julian Ungano.

Tom Rossano has been deeply involved in the success of world-class, award-winning production companies, having been the executive producer at Hungry Man from its beginning and then a partner at Station Film, as well as a brief stint as an executive producer at UNIT9 Films. Throughout his career, Tom has produced memorable commercials for a variety of iconic brands including E*Trade, Febreeze, Burger King, BMW, Mercedes, Optimum Xfinity, Kayak, Progressive and Budweiser. The hard-earned fruit of Rossano’s professional labor is a hands-on approach that is present with every project at PRISM.

Elliot Blanchard is a pioneering director who has built his career on a foundation of animation and code. Blanchard established Invisible Light Network, an integrated creative studio where he has worked with clients including MTV, IBM, UNICEF, Vitamin Water, GE, Target, Sony, Lexus, AmEx, Pepsi, CoverGirl and Google.

Whether Blanchard is working within two or three dimensions, everything he touches morphs the role of passive viewer into active participant. This includes turning the human voice into wearable art for an event at Oracle; creating his app “VR Loops,” which allows users to make their own virtual reality worlds that can be shared via animated GIF; and creating the immersive 360 visual experience for HP, which brought thousands of Panorama Music Festival-goers on a journey through time and space in a 69-foot dome.

“I’ve always wanted to bring live action into the mix, so meeting Tom was serendipitous,” says Blanchard. “He was coming at it from a mirror image, looking for a partner with his level of experience, but in the world of emerging technologies. We both found the missing puzzle piece.”

“Even with all the cutting-edge ways we have to engage consumers in this new attention landscape, at the end of the day it still comes down to story, talent and execution,” says Rossano. “A good story need a good storyteller and no matter what type of technology comes along, this will never change. Each one of our directors has a fresh point of view and the passion to boldly go forward in pursuit of that original vision. We are inspired by them daily.”

Adland: 

Suprematika designs its own brand of beer for Grut restaurant.

Moscow-based Branding agency Suprematika developed the logo, corporate identity and packaging design for its own brand of beer for a restaurant Grut, located in the south of Moscow.
The restaurant has a pretty cool minimalist interior, using concrete, wood, and metal. Almost all the parts and pieces are made by hand and from “living” materials. So that informed the identity. Suprematika also took their cue from the living artistry found in trees. Don’t know about you but I’d be happy to hang out there. Looks inviting.

Creative director, designer: Vladimir Lifanov
Project manager: Marina Lokteeva

Adland: 

Diesel "Make Love Not Walls" (2017) 1:38 (The Netherlands)

David LaChapelle directs this break-down-the-wall spot for Diesel’s Spring Summer 2017 collection with a theme about breaking through walls (literally) to stop the barriers between us. So basically it’s a lot like 84 Lumber. But where that one showed a more realistic journey and plight of a mother and daughter desperately making their way to the border only to find a metaphorical door awaiting them, this version features hot models and multi-colored tanks.
But hey– it wouldn’t be Diesel unless it was over-the-top, right? But as far as Diesel ads go, this one is the least superficial I’ve seen in a while. The clothes look good, the models look good, the dancers are fun, and even though it feels like we’ve seen this message from lots of brands including Benneton for a while now, it’s still a relevant message. Great soundtrack, too.
Thankfully Diesel still retains its Eruotrash sensibilities. Wouldn’t want the brand to stray too far.

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Hey Baby Adds Director Josh Soskin

Los Angeles-based production studio Hey Baby continues to grow its collective of world-class directorial talent by adding Josh Soskin to its roster. Most recently, Soskin directed two different commercials for Super Bowl LI, the advertising industry’s biggest day. Previously signed with Station Film, Josh Soskin is renowned for creating emotionally driven narratives across commercials, short documentaries, and features.

Soskin’s rare ability to weave both emotional content and comedy is what drew Hey Baby Executive Producer/Partner Johnny Parker to his work, particularly after seeing his “Aquarium” spot for Match.com, an adorable mini-narrative following a 9-year old boy’s quest to find a romantic partner for his dad. Parker notes, “Josh has a unique creative drive that leads him to work in various capacities – writer, director, photographer, creator. Hey Baby is built upon supporting our directors in all of their endeavors, so I’m excited to be behind Josh as his work continues to evolve.”

Beginning his career in the documentary world, Soskin produced and directed hundreds of short films for CurFor Irent TV, including “Modern Day Pirates,” which earned him national attention, with Vanguard calling it one of “50 documentaries to see before you die.” In 2007, he left Current TV to travel the world, eventually making Spain his home base. There he continued to hone his writing and directing style, moving into the narrative realm with commercials, films, and TV, in addition to being an avid and published photographer.
Soskin says he is inspired to create work that is driven by real stories. “Trying to fit a compelling narrative arc into just 30 or 60 seconds, that challenge is what makes commercial advertising so interesting to me, trying to tell a really great story and connect it to a brand.”

Whether it’s a story that evokes emotion or makes people laugh, Soskin is known for getting to the truth of things as a director. His narrative films connect with audiences with a unique authenticity, both in how they are shot and the performances within. As a former actor, Josh knows how to evoke nuanced performances from the talent he works with.

This penchant for projects that balance heart and comedy has led Soskin to work with top agencies such as Team Detroit, Omelet, Ogilvy, and Grey, creating content for brands as varied as Amazon, Ford, Microsoft, Intel, and Starbucks. His short films have earned him five Vimeo Staff Picks, and garnered several awards on the festival circuit. Last year, Soskin’s now-viral “Shubham” ad for Intel won a Webby Award, was shortlisted by AICP for Best Branded Content, and was selected as a “Top Spot of The Week” by SHOOTonline.

Soskin’s two most recent works premiered during Super Bowl LI. Through Hey Baby, Soskin directed the comedic Amazon campaign “Alexa Moments,” with five out of the 10 spots airing during the big game. He also shot the “Learn to Thrive” commercial for Arizona State University, a 60-second docu-film following an ASU student as he works to bring clean water to parts of the world in dire need, which also aired regionally during the Super Bowl.

Soskin is glad to call Hey Baby his new home, saying, “Johnny and I met and instantly became good friends and collaborators. He is just a genuinely good human being. I’m so excited about Hey Baby and how it’s growing. More than just being a director there, I feel like I’m part of building a really special company that’s committed to creating great work.”

Adland: 

Toyota Highlander "Discovery machine" (2017) :30 (USA)

With the 1950’s cocktail jazz drums and the magical lights appearing and fire bursts and doors opening with hosts in white tuxedos passing by Dekotora trucks this spot is as magical and fanciful as a Heineken ad. The only thing that is wrong with it is the child’s voice over which is not only miscast for a spot this wondrous, but there’s not really a need for it either. It’s pretty obvious the car is turning heads. It actually feels like the car itself is miscast in this spot. No offense to family cars. But even if it were a Fiat Spyder or Maserati or something, in terms of car advertising, we should probably put a moratorium on this direction.
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ONE Campaign "Poverty is sexist" (2017) 1:00 (UK)

This vignette spot shows women around the world being told no at every turn. It ends with the thought that none of us are equal until all of us our equal. And while it is a powerful thought, some of the vignettes highlight something else other than poverty and in some cases veer into the unbelievable. While it is easy to believe women in South Sudan are being held as sex slaves, because we know it to be a fact a woman sitting at a conference table in Japan being told no is hardly a reflection of “poverty,” nor is a German mother telling her daughter to wear a pink shirt. And the one scene in which a young kid is forcing himself upon who I assume is his girlfriend– even that isn’t poverty so much as rape. It’s hard to make an overarching blanket statement about the entire world’s approach to equality of the sexes because it necessitates the removal of any sort of nuance that is usually part of the culture. And if you are going to strip away all nuance then the ad had better work, and this ad only half works. Perhaps if they’d brainstormed some better vignettes it would been stronger
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Clarks " Nature IV redesigned redefined reborn. (2017) 1:40 (UK)

Clarks
Clarks debuts a redesign of its flagship shoe, the one called Nature. It’s taken the 30 year old shoe design and given it a radical overhaul, but not at the expense of craftsmanship. In this spot we watch the birth (rebirth?) of the shoe from its beginning, watching the cutting-edge technology that Clarks is known for bring this shoe to life. It’s a nice way to remind people that even though Clarks has been around since the 1800’s they are at the forefront of tech. In fact they’ve been using 3D printing for twenty years. So they’re kind of ahead of the pack. They just needed to remind people that. And in terms of shoe porn, this does a good job.

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Aardman announces signing of animation director Daniel Hope

Daniel Hope is the latest director talent to join Aardman’s stable of top animation directors. The studio will represent him in the UK, Europe, United States and Canada.

Growing up in near Norwich, Daniel went on to spend many years working in London’s top animation and visual effects houses before moving towards directing. Working as a director in a range of styles and media on shorts, charity films, commercials and idents, Daniel has a passion for visual comedy, character exploration and nugget-sized storytelling. Daniel relishes the opportunity to experiment with new techniques, drawing from a breadth of experience and eclectic sources of inspiration.

“Daniel has a great understanding of story and characters along with a distinctive design style.” says Heather Wright, Executive Producer and Head of Partner Content at Aardman. “This along with his extensive CGI experience makes him a valuable addition to our roster of Directors.”

Currently based in Amsterdam, Daniel has worked with a range of big brands including Nike and Playstation.

Adland: 

PewDiePie can teach us a lot–about Youtube's corporate sleaze.

According to journalists, PewDiePie makes a lot of money. Although no one knows exactly how much, they’re sure it’s in the millions, anywhere from 4 to 15. Up until recently, every article centered around the fact that that Swedish man whose real name is Felix Kjellberg, makes a lot of money. Something something video games, something something stupid videos, but mostly, he makes a lot of money. It’s as if journalists love talking about money. Maybe because they don’t make any. Their preoocupation with money is second only to their love accusing people of being Nazis. Which is now what journalists are writing about PewDiePie.

Three journalists from the Wall Street Journal watched an entire year of PewDiePie’s shit-posting, and found off-the-cuff jokes in his videos – which won’t come as a surprise to his millions of followers. It seems to me that their time could have been better spent. The three journalists succeeded in making a financial dent in PewDiePie’s life, and he’s had to

Adland: 

Snapchat Advertisers Can Now Target Ads Based on Offline Behaviour

Category: Beyond Madison Avenue
Summary: Despite once denouncing overtly “creepy” advertising, Snapchat has struck a deal with Oracle Data Cloud to allow advertisers to add offline user data to their arsenal.

The partnership will allow the likes of Honda and The Honest Company to target Snapchat users more deeply with relevant ads based on things they have purchased offline. This data might come in the form of loyalty card behaviour, for example.

The idea is that brands will be able to ascertain whether their ads on Snapchat influence users’ offline behaviour…

Latest Mattel Creative Celebrates #DadsWhoPlayBarbie

Category: Beyond Madison Avenue
Summary: In another Barbie first, the brand is speaking directly to dads in its latest campaign that encourages men to play with their daughters.

The creative includes a 90-second video with six dads and their daughters playing Barbie and trying out various careers, like doctor, teacher and astronaut.

Skittles Tells a Zany Love Story in Its Third Super Bowl Spot

Category: Beyond Madison Avenue
Summary: Unlike many of this year’s Super Bowl advertisers, Skittles has opted to go the no-celeb route with a quirky spot that tells the story of a family who receives an unexpected late-night helping of Skittles from a boy who is crushing on their daughter.

The spot, which marks the Mars-owned brand’s third appearance…

Google Took Down 1.7bn ‘Bad Ads’ in 2016, But Why Has Ad Fraud Become So Hard to Stop?

Category: Beyond Madison Avenue
Summary: Google purged itself of 1.7 billion bad ads last year – more than double the number it axed in 2015 – a fact which belies a problem set to swell unless more advertisers refuse to turn a blind eye to inflated numbers caused by ad fraud.

The online behemoth’s latest update on its own efforts to curb ad fraud highlights the scale of a problem; for all Google’s efforts last year…

Hidden Valley Ranch Wants Consumers to Branch Out and ‘Ranch Out’

Category: Beyond Madison Avenue
Summary: Hidden Valley Ranch is out with what it calls a new brand positioning, Ranch Out, that celebrates the product’s repertoire beyond salads.

New TV spots will begin airing January 29.

Calling it the most significant change to the brand’s marketing platform in 10 years, a rep said it comes at a time when ranch usage…

Remembering John Hurt's Extensive Career in Advertising

Category: Beyond Madison Avenue
Summary: John Hurt, the multiple Bafta winning actor, passed away at the age of 77 on Saturday (28 January), bringing to a conclusion a career spanning more than four decades, where he became acclaimed for his screen presence and unique voice.

Hurt’s breakthrough role in Midnight Express saw him receive a nomination for an Oscar. Performances in Ridley Scott’s Alien, the Elephant Man…

The Idea for Wendy's Super Bowl Ad Stemmed From a Twitter Spat

Category: Beyond Madison Avenue
Summary: Wendy’s will air its debut Super Bowl ad during the big game this year — and the idea for the commercial all stemmed from a public spat the restaurant chain had with a user on Twitter.

Late last month Wendy’s tweeted out a photo, saying its beef is “way too cool to ever be frozen.”

Twitter user “Thuggy D” incredulously responded: “@Wendys your beef is frozen and we all know it. Y’all know we laugh at your slogan “fresh, never frozen” right?”

Planet Fitness' Judgement-Free Zone Vows to be More Than Just a Gym

Category: Beyond Madison Avenue
Summary: Planet Fitness launched “The World Judges, We Don’t – At Planet Fitness, Be Free” campaign on Jan. 1 heralding the first collaborative work between the company and Boston, MA based ad agency Hill Holliday. The campaign, which was recently showcased in The Drum, is comical and involves people being judged by other people, animals, and even babies ending with the words…