Hasta La Creative!

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Not often does an FM station RJ announce during his show, “Don’t go anywhere during the break, a jingle is coming up!”

That’s exactly what has happened with Bisk Farm’s new radio jingle conceived and executed by SoS Ideas, a Kolkata-based agency. The agency managed to rope in an unlikely choice for a singer as far as advertising songs are concerned, legendary Bengali artiste Kabir Suman, who recorded a commercial after almost two decades. The jingle is for Bisk Farm’s Just Ginger Biscuits, and the words, music and above all, the voice, brought in the warmth (of ginger) straight into the homes of Bengal. The jingle is a big hit on radio, with people flooding social media with likes, shares and comments. Although not meant to be an online release, a video of it is going viral on the web.

JUST GINGER JINGLE Agency: SoS Ideas
Vocalist: Kabir Suman
Music Direction: Prabuddha Banerjee
Lyrics & Composition: Souvik Misra
Account Director: Dipanjan Bhattacharya
Brand Exec: Mayuree Dutta

Bisk Farm is one of the top biscuit and confectionery brands in Eastern India. With a large variety of innovative products, the biscuit brand has won over the Eastern zonal market and is gradually tightening its hold over the North-East, South and several parts of North and Central India. With several powerful competitors in the same trade, it was always important for Bisk Farm to create its own significant brand personality that the audience found endearing. Over the years, Bisk Farm has become known for its smart, witty, and often humorous print and outdoor ads. The brand believes in simple, yet interesting advertising that the audience can relate to. SoS Ideas has been behind the brand all along and has won a number of awards for their work. Here are some examples of Bisk Farm’s print ads released over the last few years. For more please visit the agency’s Facebook Page.

The post Bisk Farm’s new Radio Ad Brings Warmth to Bengal Winter! appeared first on DesiCreative.

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To communicate Ford Edge’s ‘Park Assist’ technology and emphasize its importance, we created rulers engraved with the car’s silhouette and a centimeter away from them common objects like a tree, electric pole or fire hydrant they would most certainly reverse into were it not for the car’s advanced technology.
Client: Delek-Motors LTD
Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
VP Creative Director: Eran Nir
Copywriter: Shushu E. Spanier
Art Director: Noa Navot
Group Account Head: Ben Muskal
Account Supervisor: Chen Halpern
Account Executives: Gil Gershon, Hadar Goren
VP Production & Content: Dorit Gvili
Producer: Alon Smoelof
Strategic Planning Supervisor: Lora Goichman
Planner: Roie Gortler
Creative Coordinator: Eva Hasson
Traffic Director: Ronit Doanis
Studio manager: Yaron Keinan
Photoshop: Yaniv Shahar
Photographer: Menachem Reiss
Marketing Communications Manager: Yogev Weiss

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DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)

The DesiCreative | Kotak Mahindra Design A LobbyScape Contest

You have always looked at a space and wondered how it could have been better designed or utilised. Lobby spaces are not only a welcome area for guests to walk in to, but are also important communincation spaces which must immediately inform the guest of what we stand for and at the same time make them feel wanted and comfortable. Now, Kotak Mahindra Bank, along with DesiCreative, is giving you a super cool space to design a Lobby Scape. Go wild, but be functional. Who knows, your design may end up in a real life environment in the heart of Mumbai city.

While you mst go completely wild in your imagination, each entry must still be a functional space. The winning design will be selected based on the smooth integration of usability with striking imagination, creating a Lobby Scape that is iconic and memorable.

To be considered, the space must designed for accommodating an uber cool branch, a coffee lounge, meeting areas and ofcourse greeting lobby.

Kotak Mahindra offers a cash prize of Rs 100,000/- for one winning entry. 5 other excellent entries will win book vouchers worth Rs 10,000/- each.

Details here.

The post DesiCreative | Kotak Mahindra Bank Design a LobbyScape Contest appeared first on DesiCreative.

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DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)

An interview with the Founder & Creative Director of Jacob Creative.

Tell us about how different is working as Manoj Jacob in ad agency and Manoj Jacob in your ad Agency.
The difference is quite enormous. As creative head of an agency, I only really had to worry about the quality of work. Now I’m Chief Everything Officer. I’m responsible for creative, client servicing, recruitment, finance, new business, coffee… I now do a lot more with my 10 to 6.

You started in 1996 as Junior Copywriter, After 19 Years in Advertising, What made you start Jacob Creative?
When you’re employed, no matter how high up the ladder you are, there’s always someone above you. So there are several things that you’d like to do, but simply cannot. Being your own boss changes that, gets rid of the conflict between your own belief system and that of the agency.

For example, I do not care for advertising awards, a pursuit which takes up too much time and money in the big agencies. I believe award shows are counter-productive, because they encourage creative people to save their best efforts for the awards season. Check this out – Indian agencies win more international awards today than we did 15 years ago. However the work you see in the newspapers today is embarrassing. Back then, agencies were proud to put their key numbers on ads. Today?

You started Jacob Creative on 1st Jan, 2016, Take us through this 1 year Journey.
The first year has been hectic but very satisfying. It’s been slow progress. From sharing an office space, adding clients and people, to getting our own address.

We’ve managed to establish a culture that is very focused on work. We do not have unnecessary meetings in-house. From experience, I can tell you that too many agency meetings are held to clear the air, or as the cliché goes “to make sure everyone is on the same page”. I believe creative people work best when left on their own.

We’ve done good work, pretty consistently, and that’s immensely satisfying considering the size of our team.

Now-a-days Clients ask for Digital Solutions, What services do you offer in this domain? Also You have mentioned about Lead Generation on your website as Digital Solution, Can you elaborate.
It is important to understand that the digital space is just another medium. A faster, more responsive and imminently measurable one. The marketing and business objectives of clients remain the same – brand building, customer engagement and lead generation.

We offer digital services in line with our overall responsibility as an advertising agency. These include social media marketing, campaign management and content marketing. What differs is our approach, as we offer integrated creative solutions both online and offline, which is essential to today’s connected customer.

What would you like to say to aspiring entrepreneurs? Any motivation theory to follow?
I’m still an aspiring entrepreneur myself. I’m hardly in a position to hand out advice.

Jcob Creative’s work can be found on their website here.

The post Jacob Creative: The Difference appeared first on DesiCreative.

Late last year, Spotify ran a very cool global out-of-home campaign based around its vast trove of listener data, with headlines referencing some of the more bizarre user habits it noticed throughout 2016. The music streaming service has now unveiled a follow-up campaign of sorts, from Wieden + Kennedy New York, that again combs through…

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DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)

Advertising agency: Memac Ogilvy Label, Tunis, Tunisia 

With more than 1500 people dying every year, Tunisia, has the world’s highest death rate due to drivers breaking the speed limit. Oilibya a regional Petroleum Brand approcahed us to do something about this.
So we decided to put the solution in childrens hands.

The Idea:
The first ever mobile app that enables children to remotly monitor their parent’s speed when they are on the road.
The app links both, the child and the parent phones and notifies the child everytime his relative exeeds the authorized speed limitation.When the child recieves the notification, he would be able to record a voice message that can be played immediatly on his parent’s sounds system.

The post Little Chorti : The Guardian Angel App : Memac Ogilvy, Tunisia appeared first on DesiCreative.

You may remember Mutual Rescue from their “Eric & Peety” video about a guy whose life was vastly improved–and quite literally saved–by a rescue dog. It was equal parts heartwarming and emotionally crushing, and Mutual Rescue’s new video, “Kylie & Liza,” is even more so. You know, because we haven’t cried enough since Jan. 20….

DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)

The venue struggle is legit for any emerging artist. Airbnb makes sure they get to perform for more than just their mothers and cats.

Unnati Marda
Art Director, Dreamer, Explorer

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DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)

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