Oct
01
Public Storage: Gravitational pull
Posted in: Uncategorized
Oct
01
Into The Current: Book trailer
Posted in: Uncategorized
Book trailers are a pretty common (but much-maligned) form of promotion in the publishing industry. Our goal was simple: to create the greatest book trailer of all time.
Oct
01
Fiction: Stephen King Reviews Emma Donoghue’s Latest Novel
Posted in: UncategorizedIn 19th-century Ireland, a nurse is hired to watch a girl on a suspicious religious fast in Emma Donoghue’s “The Wonder.”
Oct
01
Richard D. Trentlage, 87, Who Wrote ‘The Oscar Mayer Wiener Song,’ Dies
Posted in: UncategorizedMr. Trentlage’s may not be a household name, but generations know his work writing advertising jingles for companies such as Oscar Mayer and McDonald’s.
Oct
01
Sinosphere: U.S. Lawmakers Urge Greater Scrutiny of Chinese Corporate Purchases
Posted in: UncategorizedSixteen members of Congress are raising questions over the foreign acquisition of American movie theaters and studios.
Oct
01
With Vinyl, the Musician Tycho Establishes a Physical Presence
Posted in: UncategorizedPhysical records, like the ones offered by Scott Hansen, who performs electronic rock as Tycho, claim a big chunk of record sales in a digital age.
Oct
01
Brands to Ad Agencies: Diversify or Else
Posted in: UncategorizedConcerned that agencies’ largely white and male leadership is hindering efforts to connect with American consumers, some companies threaten to walk.
Oct
01
Laurene Powell Jobs Invests in Production and Talent Management Firm
Posted in: UncategorizedThe investment will enable the firm, Anonymous Content, to be more aggressive in making programming aimed at compelling social change.
Oct
01
Storytelling in the Virtual Age at FoST Fest
Posted in: UncategorizedThe first Future of StoryTelling Festival will offer participants virtual reality, immersive theater and other interactive experiences.
Oct
01
Ghosts of Old Hollywood, as a Podcast
Posted in: UncategorizedKarina Longworth is the host of the popular show “You Must Remember This,” which covers the golden age of cinema.
Oct
01
Insights From Some of the Industry's Mad Men and Women
Posted in: Uncategorized
During an Advertising Week session on Thursday called Mad (Wo)Men Live, industry leaders from DDB Worldwide, CP+B, Horizon Media and Canvas Worldwide took the stage to share their insights and visions on the industry.
Check out some of these industry veterans’ thoughts on leadership, diversity and the state of the advertising industry below.
Lori Senecal, Global CEO, CP+B: Creating a succession or series of high-impact moments that live up to a brand’s promise ends up being more engaging for consumers and gets around that clutter issue.
Oct
01
Best Practices for Real-Time Personalization
Posted in: UncategorizedToday’s customers want more than anonymous, one-size-fits-all transactions. They expect you to provide experiences relevant to their situation, needs and preferences, and they expect it to be delivered in real time, across channels and devices. In fact, customers themselves are already thinking differently about the way they engage with brands. Increasingly, consumers are willing to provide personal information in exchange for personalized offers.
As communications become more one-to-one and immediate, people also expect a response within five minutes of contacting a brand via social media. Instead of siloed, disjointed contacts across channels, marketing interactions must be seamless and consistent no matter how they’re delivered, whether email, web, call center or the smartphones they check 150 times each day.
Marketers are already working quickly to meet this demand by orchestrating and automating real-time, personalized, omnichannel marketing strategies across inbound touch points. When done right, these more meaningful interactions can truly transform the customer experience. Some of the initiatives we’ve been working on, for example, include:
Oct
01
Setting It Straight: Trust is Better Than Transparency
Posted in: Uncategorized
In the book “Tribal Leadership,” the authors identify the five stages of culture, ranging from a “prison culture” to what could be described as a utopian giddiness. The prison culture is defined by hopelessness, with each member trying to undermine the other. There is zero trust.
The concept of trust and goodwill in relationships has been studied in depth. The prisoner’s dilemma is one example, while The Trust Game is another. In both examples, and many other studies done on trust, the findings are always the same: The best outcomes for all participants occur when the parties decide to trust each other. This means they don’t seek to undermine each other, cheat, steal, or accuse.
If we look at the shots being fired back and forth between the ANA and the 4As, between marketers and holding companies, we’ve regressed to a prison culture in which all observable trust has been broken.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.