iProspect's New Global President, Ruth Stubbs, Will Run the Agency From Asia


Ruth Stubbs, who has spent five years expanding iProspect’s business in Asia, is now global president of the Dentsu Aegis Network-owned digital performance marketing agency.

Ms. Stubbs, CEO for iProspect in Asia Pacific since 2011, will remain in Singapore to oversee the agency’s 83 global offices and over 3,800 staff. She takes over from Ben Wood, who was based in London until he left in August for a role at Facebook, managing relationships with agencies in Europe, the Middle East and Africa.

Dentsu Aegis Network now has two global agency leaders based in Asia; Jean Lin has run Isobar’s global business from Shanghai since 2014.

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What's Worse for Trump? NYT Tax Bombshell? Or Alec Baldwin?


Saturday night was not the best night for Donald Trump. First, right after 9 p.m. ET, The New York Times issued a news alert trumpeting its exclusive that “Donald Trump Tax Records Show He Could Have Avoided Taxes for Nearly Two Decades” after declaring a $916 million loss on his 1995 income tax returns. And then a couple hours later, on the 42nd season premiere of “Saturday Night Live,” Alec Baldwin debuted his spot-on impression of Trump in a hilarious recreation of the Trump-Clinton Hofstra University debate (with Kate McKinnon, once again, as Clinton).

The Times’ report was timed, of course, to dominate the Sunday news cycle. And predictably, Trump surrogates Rudy Guiliani and Chris Christie appeared on the Sunday morning political talk shows to defend their man; both called him a “genius” for his canny use of the tax code. Harder to spin: what the Times, two sentences into its report, pointedly described as “the financial wreckage he left behind in the early 1990s through mismanagement of three Atlantic City casinos, his ill-fated foray into the airline business and his ill-timed purchase of the Plaza Hotel in Manhattan.”

Indeed, in a piece in today’s Washington Post titled “Following Trump tax revelations, voters in Toledo question his business acumen,” John Gillespie, an Ohio tool-and-die maker, is quoted as saying, “This was in 1995? This was during an economic upturn — and he managed to lose $916 million? That tells me a lot about his economic skills.” Then again, Mike Allen, a Pennsylvania man whom the paper describes as “a former wrestler who now does stand-up comedy,” declares that “I want somebody who knows the loopholes. I love it. That’s the guy I want for president. If it was done legally, he deserves that, his employees deserve that. My hat’s off to him.”

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Mother New York Taps Ogilvy N.Y. Creative Chief Falusi as Chief Creative Officer


Mother New York has hired Ogilvy & Mather New York Chief Creative Officer Corinna Falusi as CCO and partner, effective Dec 1. Paul Malmstrom, founding partner and CCO at Mother New York, is shifting to the role of creative chairman.

Ms. Falusi, who was promoted from executive creative director to New York CCO at Ogilvy in January 2015, will be responsible for all creative at Mother New York. Mr. Malmstrom will still play a creative role at the agency, but his new post will allow him to have more flexibility and select specific projects to focus on, according to a Mother New York spokesperson.

During her time at Ogilvy New York, Ms. Falusi worked on big-name accounts including Coke Zero, Coca-Cola, Amex OPEN, Tiffany and Ikea.

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Tennessee Tourism Offers Free Tickets to Garth Brooks Show in Snapchat Launch


In an effort to engage more millennials and Gen X-ers, the Tennessee Department of Tourist Development has launched a Snapchat account and will offer 5,500 free tickets to a show in Nashville hosted by country music star Garth Brooks.

By following @Tennessee on Snapchat, fans can access a code for two free tickets to the show, which is a celebration around Mr. Brooks becoming the first recording artist in history to earn seven Diamond Certifications from the Recording Industry Association of America. All seven of Mr. Brooks albums, which have each sold more than 10 million copies, were recorded or produced in Nashville.

When the tourism board started looking at Snapchat, it noticed that unique experiences on the platform really resonate with millennials and Gen X, so it “made sense to combine our assets and experiences with that group and add this to our social media channels,” said Kevin Triplett, commissioner of tourist development in Tennessee. He said bringing together Snapchat’s large user base and “an artist with the following of Garth Brooks opens the door for us to another level.” Last week at Advertising Week in New York, Snapchat said it now has 60 million daily users in the U.S.

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Zing! 47 – Por Que Amamos os Testes?

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Responda rápido! O Zing é: a) Incrível b) Fantástico c) Extraordinário d) Fofo e) Todas as respostas acima Qualquer que seja sua resposta, você deveria se juntar a Maron e Leila esta semana para uma discussão sobre nossa paixão por testes. De personalidade, sobre que personagem de séries nós somos, como somos ou queremos ser. […]

> LEIA MAIS: Zing! 47 – Por Que Amamos os Testes?

Top 100 Fashion Trends in October – From Fashion Show Attendee Photography to Custom Luxury Sneakers (TOPLIST)

(TrendHunter.com) These October 2016 fashion trends range from runway show attendee portraits to bespoke luxury sneakers that fuse high quality accents with comfort and function. A standout this month includes…

Lady Gaga Signs With Bud Light for New Campaign


Bud Light is hooking up with Lady Gaga in a new TV ad debuting tonight during “Sunday Night Football,” as the nation’s largest beer continues its celebrity-driven marketing approach.

The spot is part of a larger deal that also includes a “Bud Light x Lady Gaga Dive Bar Tour,” further TV commercials featuring portions of tracks off Lady Gaga’s new album “Joanne,” and a performance of the single “Million Reasons” available on Bud Light social channels on Wednesday and Thursday. The dive bar tour starts Wednesday with the performance of “Million Reasons” and “Perfect Illusion” for an “intimate” crowd, according to Bud Light.

Gaga’s pact with Bud Light follows last week’s news that she will headline the Super Bowl halftime show sponsored by Pepsi. As part of that deal, which will spotlight the soda maker’s Pepsi Zero Sugar variety, Gaga will star in behind-the-scenes videos posted at Pepsi.com.

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“O Lar das Crianc?as Peculiares” é mais convencional do que o título sugere

Miss Peregrine

Melhor filme de Tim Burton em quase dez anos, adaptação do best-seller de Ransom Riggs ainda está longe dos grandes trabalhos do cineasta

> LEIA MAIS: “O Lar das Crianc?as Peculiares” é mais convencional do que o título sugere

Super-Pharm "Live drone beach report" (2016) 1:33 (Israel)

Leading Israeli pharmacy Super Pharm wanted to encourage people to hit the beaches during the safer sun hours. Problem is, Israeli beaches are packed. So to get a great spot, you have to get there early– often during the worst hours to be exposed to the sun’s rays. And that’s a problem. Because the rate of skin cancer in Israel is one of the highest in the world. So Super-Pharm decided to create and live-broadcast the first ever beach weather report by way of drone. A real-time aerial view of Israel’s beaches aired 30 minutes before the safer sun hours. This way the beach goers could look where there might be a great open spot before getting there. Neat idea.

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Columbia Sportswear "Directors of Toughness" (2016) 2:31 (USA)

Columbia Sportswear is searching for the next Director of Toughness. And agency North is here to help with this effort, involving their west cost try outs. After showing up for what they think is just a normal everyday routine interview (because routine interviews always take place outside with a film crew) these candidates are told there’s one more part of the interview. Duh-dun-dunnnnnnnnn. Here they need to reach the summit of a nearly 7,600 ft glacier, Palmer Glacier, where they will then be interviewed by a snark dropping bro HR Rep who’s going to show these candidates what silly people they are. They don’t know east from west. They have silly names. They don’t have lightning reflexes. When one guy is talking about his two-year long distance relationship, the interviewer asks “What’s your biggest fear other than commitment.”
All I know is when one of these candidates mentions he was deployed in Iraq and Afghanistan that’s when headband bro should have given up his seat because I’m pretty sure he qualifies as a toughness director based on that alone. This is an ongoing content series, by the way. So stay tuned for the winner.
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T-Mobile "Love Triangle" (2016) :30 (USA)

Oh man. Nicki Minaj is pisssssssssed. Because this dude doesn’t have unlimited data which means he’s turning his attention away from her and spending it with Snap, Inc, the ghost formerly known as Snapchat. It’s cute. Minaj’s eye roll at the end is priceless. I just wish phone companies would allow people to speak in their commercials using phrases real people would use. Unlimited data, is like rollover minutes. It ranks up there with “hydration,” for sports drinks. Also when you think about it, it’s kinda sad. The guy’s sitting in a nice restaurant, all alone with Snapchat.
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Ohio Lottery "50/50 Game" (2016) :30 (USA)

The Ohio Lottery gets kaleidoscopic in this ad for its new 50/50 Raffle Game. Lot of chances to win, split the pot for a dollar, six chances for five dollars, a winner every week. Pretty neat. I honestly have no idea what a kaleidoscope has to do with a raffle, but at least it looks neat.
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Sony Bravia – True Colors / Glitter Bomb (2016) (UK)

Sony Bravia - True Colors / Glitter Bomb (2016) (UK)
They’ve done bouncing balls and colourful bunnies, they covered Miami in foam, exploded paint all over grey apartment blocks, and built a giant zoetrope in Italy. To top all that, they have now exploded thousands of glitter-filled ballons in an abandoned Romanian Casino. More than four thousand balloons and three thousand pounds of glitter.

Sony for its range of BRAVIA 4K HDR televisions. The whole thing was shot in 4K, so you can see every single piece of glitter as they cascade through the aging building. To ensure that he got his shots, high-speed photographer Fabian Hefner attached a noise sensor to his camera shutter so it triggered every time a balloon popped. Musician Tom Odell was commissioned to re-record the Cyndi Lauper song ‘True Colors’ for the commercial, and the song was released as a single on September 30th.

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Good Shepherd Ministries "Fast Turkey" (2016) (Canada)

Canadian Thanksgiving is October 10th. The Friday before, on October 7th Blackjet Inc., is asking you to do something different in order to help people struggling with poverty and homelessness in Toronto and that’s this: skip lunch. That’s right, don’t eat. It works like this: You skip lunch that Friday and donate your lunch money to the homeless.You then challenge your friends to do the same. And if they don’t they have to buy you lunch at your favorite restaurant. It shares some of the same math as the Ice Bucket Challenge in that it’s a challenge, and carries with it a pass-the-baton movement to it. And while it does carry some social aspects, I think it’s more of a localized version. Although I could see this being picked up by local news stations. Either way, it’s a good cause. If you want to help out, go to FastTurkey and donate.
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New Nissan NV300: Raise your Game 1:04 (France)

New Nissan NV300: Raise your Game 1:04 (France)
Last year Nissan created a new sport where footballers played on moving trucks. They’re back for a second round, only now it stars a coach and his all-new NV300. The coach is now driving in and out of the game, urging his teammates on and even tries to influence the ref. Nice touch with the streaker. Hehe.
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Nissan NV300 Workout n°1: The Drag Race (2016) :30 (France)

Nissan NV300 Workout n°1: The Drag Race (2016) :30 (France)
A football coach is going to get his team into shape with some unusual workouts. This one called the drag race (pun!) involves a Nissan NV300.
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Nissan NV300 Workout n°3: Make It Five (2016) :35 (France)

Nissan NV300 Workout n°3: Make It Five (2016) :35 (France)
The football team might be scoring well, but the coach is not impressed. So he’s got some tricks in his NV300 to keep the team on its toes. Which is not to say he can return a ball to save his life.
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Nissan NV300 Workout n°2: Platform Game (2016) :30 (France)

Nissan NV300 Workout n°2: Platform Game (2016) :30 (France)
This football coach is not message around, challenging his team to play on raised platforms until one scores a goal in his Nissan NV300.
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French Federation of Cardiology – Unexpected Casting -(2016) 1:47 (France)

French Federation of Cardiology - Unexpected Casting -(2016) 1:47 (France)
Simple premise, great idea. This ad begins with a casting call for women who are asked to improvise various emotions on the spot, such as the feeling their lover has left them, and having an orgasm (it is French after all) but when they get to having a heart attack, they’re all wrong. As the subtitle tells us: Women’s heart attacks don’t look the same as men’s. And then lists the real signs: exhaustion, shortness of breath, and nausea. This film was released to coincide with World Heart Day which occurred yesterday, September 29th.
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Trump / Pence – Why? (2016)

Trump / Pence - Why? (2016)
We’ve seen a lot of classic political ads this year, with Josh Whedon taking the piss out of Hollywood choddy ads using every actor he knows, and Katy Perry updating the nude rock the vote idea pioneered by Madonna. Here Trump does a bogstandard “use opponents own words against them” ad, using Hillary’s recent speech where she asks “Why aren’t I 50 points ahead?” Or rather she yells, doesn’t ask. Someone on set must have told her to add more energy to that phrase, and somehow it came off as “old woman yells at camera”, where even the die hard Hillary fans thought it was a little strange. Edit that clip together with a sinister sounding background, Isis footage, lying about emails, and calling half of the United States voters “deplorables” and you got yourself a classic attack ad much like the other one recently released from the Trump campaign. It may not be a Daisy level ad from a creative standpoint, but it’ll get attention. I guess they can’t all be surreal social democratic ads directed by Roy Anderson.
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