(TrendHunter.com) As the October 2016 eco trends reveal, many of the products that consumers use everyday are getting an eco-friendly upgrade. Not only is packaging becoming more sustainable, but many everyday…
(TrendHunter.com) Whether it is helping LGBT youth connect with those facing similar struggles or helping medical professional diagnose anemia, the October 2016 mobile app trends clearly demonstrate that apps can be…
(TrendHunter.com) Whether it is camel’s milk or naturally sweetened soda, the October 2016 beverage trends reveal that consumers are increasingly looking for healthier versions of their favorite drinks.
When…
(TrendHunter.com) Given that the definition of what constitutes an extraordinary time for one can be relatively loose, this grouping of October 2016 luxury experience is quite diverse.
As many of these examples show,…
(TrendHunter.com) The top October 2016 retail design ideas have two significant themes—stores that are focused on health and ensuring environmental standards, as well as stores that are infused with technology….
(TrendHunter.com) With fall now in full-swing, many of these October 2016 streetwear concepts come from the latest seasonal collections.
While New York rapper Joey Bada$$ joined with KITH and BAPE to show off some…
(TrendHunter.com) The top October 2016 restaurant branding ideas follow two interesting themes—pop-ups that have very specific purposes or inspirations, and menu items that would likely surprise consumers….
(TrendHunter.com) With the warmer days dwindling, many brands included in this cluster of October 2016 sneaker concepts are offering up footwear that will keep its wearer warm and stylish simultaneously.
In an…
(TrendHunter.com) These October 2016 menswear trends mark the resurging popularity of retro sportswear and range from winter-ready track jackets to branded bandana suits. While athleisure apparel has been dominating…
(TrendHunter.com) These October 2016 footwear trends range from luxury knit platforms to wheat-inspired sneaker releases that draw inspiration from an unexpected place. While Salvatore Ferragamo’s Spring 2017…
Category: Beyond Madison Avenue
Summary: Facebook’s accidental inflation of average video watch time will be used by advertisers as a bargaining chip to pressure Facebook into opening its platform to more third-party measurement providers.
In fact, it has already begun. Last Friday, the Association of National Advertisers’ CEO, Bob Liodice, published a blog post calling on Facebook to have its metrics audited and accredited…
Category: Beyond Madison Avenue
Summary: Bud Light is hooking up with Lady Gaga in a new TV ad debuting tonight during “Sunday Night Football,” as the nation’s largest beer continues its celebrity-driven marketing approach.
The spot is part of a larger deal that also includes a “Bud Light x Lady Gaga Dive Bar Tour,” further TV commercials featuring portions of tracks off Lady Gaga’s new album…
Category: Beyond Madison Avenue
Summary: What is the one thing that all advertisers, content creators, application developers, and tech companies should all wake up in the morning thinking about?
People’s privacy.
Why?
It’s the single greatest thing getting in the way between creators and consumers. Today, more than three-quarters of Americans worry about their online privacy.
Website-building platform Squarespace has tackled a variety of marketing stages. It’s appeared before masses during the Super Bowl for the last three years, including in one bizarre but entertaining campaign starring Jeff Bridges as a hippie sleep guru, via Wieden & Kennedy New York, and another from Anomaly that cast comedians Keegan-Michael Key and Jordan Peele as wannabe sportscasters who actually went on to comment on the game on a Squarespace-built site.
But the company is also appealing to more targeted consumers. Recently, it provided the home to an online art exhibit of sorts for filmmaker David Lynch, created with Preacher and director Sandro Miller. And this week, it has teamed with Google and a few of its patrons for a small-business campaign highlighting entrepreneurs whose missions extend beyond their bottom lines.
The Girlboss film looks back on a younger Ms. Amoruso, recreating the tale of how she started her retail brand from practically nothing. Ultimately, it follows her onto a stage, where she presumably will be presenting on her latest venture, which provides grants to female entrepreneurs.
Last month, David Lynch fans were scratching their heads over teasers that the director had released through social media, including a cinemagraph of what appears to be Lynch himself, slowing sipping in a cigarette (what he once called his “worst vice”). “Dear Friends,” he wrote on the Twitter post. “It’ll just be like in the movies. Pretending to be someone else.”
Turns out, Lynch wasn’t playing himself. Rather, John Malkovich was embodying the director in a clue building up to today’s debut PlayingLynch.com, an online experience hosted by Squarespace to promote Lynch’s tribute album, “The Music of David Lynch,” featuring tunes from his work covered by artists including Sky Ferreira, Duran Duran, Lykke Li and more, as well as a new series of films paying homage to the director.
In those vignettes, Malkovich goes on to play some of Lynch’s iconic characters including “Twin Peaks” leading man Dale Cooper, who appears in a vignette on the site today, the series’ The Log Lady, Frank Booth from “Blue Velvet,” the Lady in the Radiator and Henry Spencer from “Eraserhead,” Mystery Man from “Lost Highway” and Joseph Merrick, aka the Elephant Man.
Hubert Boehle, who has served as CEO of Bauer Media Group USA since 2005, will leave the magazine publisher and be succeeded by Steven Kotok, the company will announce Monday.
Mr. Boehle, a Bauer employee since 1986, is departing “to try new things,” he said in a company statement. He will stay with the company until the end of December to help facilitate the transition. Mr. Kotok’s tenure as president and CEO begins Monday.
Bauer Media Group USA, part of the Hamburg, Germany-based Bauer Media, publishes 17 titles, including In Touch and Woman’s World magazines. The company has 305 employees and is headquartered in Englewood Cliffs, NJ.
Ruth Stubbs, who has spent five years expanding iProspect’s business in Asia, is now global president of the Dentsu Aegis Network-owned digital performance marketing agency.
Ms. Stubbs, CEO for iProspect in Asia Pacific since 2011, will remain in Singapore to oversee the agency’s 83 global offices and over 3,800 staff. She takes over from Ben Wood, who was based in London until he left in August for a role at Facebook, managing relationships with agencies in Europe, the Middle East and Africa.
Dentsu Aegis Network now has two global agency leaders based in Asia; Jean Lin has run Isobar’s global business from Shanghai since 2014.
Saturday night was not the best night for Donald Trump. First, right after 9 p.m. ET, The New York Times issued a news alert trumpeting its exclusive that “Donald Trump Tax Records Show He Could Have Avoided Taxes for Nearly Two Decades” after declaring a $916 million loss on his 1995 income tax returns. And then a couple hours later, on the 42nd season premiere of “Saturday Night Live,” Alec Baldwin debuted his spot-on impression of Trump in a hilarious recreation of the Trump-Clinton Hofstra University debate (with Kate McKinnon, once again, as Clinton).
The Times’ report was timed, of course, to dominate the Sunday news cycle. And predictably, Trump surrogates Rudy Guiliani and Chris Christie appeared on the Sunday morning political talk shows to defend their man; both called him a “genius” for his canny use of the tax code. Harder to spin: what the Times, two sentences into its report, pointedly described as “the financial wreckage he left behind in the early 1990s through mismanagement of three Atlantic City casinos, his ill-fated foray into the airline business and his ill-timed purchase of the Plaza Hotel in Manhattan.”
Indeed, in a piece in today’s Washington Post titled “Following Trump tax revelations, voters in Toledo question his business acumen,” John Gillespie, an Ohio tool-and-die maker, is quoted as saying, “This was in 1995? This was during an economic upturn — and he managed to lose $916 million? That tells me a lot about his economic skills.” Then again, Mike Allen, a Pennsylvania man whom the paper describes as “a former wrestler who now does stand-up comedy,” declares that “I want somebody who knows the loopholes. I love it. That’s the guy I want for president. If it was done legally, he deserves that, his employees deserve that. My hat’s off to him.”
Facebook’s reliance on people’s real names and actual identities has made its advertising platform attractive to marketers, and now it’s an advantage for a new consumer-to-consumer retail market, too.
Facebook on Monday introduced Marketplace, giving its billion-plus daily users the ability to search their areas for used goods being sold by neighbors.
Billed by some as a “Craigslist killer,” it is seen as potentially eliminating the creep factor of anonymous online selling.
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