Hasta La Creative!

Canada’s diverse communities don’t think, speak or shop alike. Your grand old strategy might be lost on them.

We create unique marketing solutions that resonate with Canada’s niches.
Powered by authentic, research-based insights and supported by our global network of resources, we help brands understand and target even the smallest of micro-segments.

It’s how we cut past the cut-and-paste.

In a recent campaign, Asian Paints showed us that although men have always been considered the dominant gender, when it comes to putting together a beautiful home, women fare far better. Enter: Asian Paints Colour Experts who help men understand colours, designs and patterns better.

To extend the same thought on the digital medium, Asian Paints has released a digital video. Modelled around a social experiment, it furthers the thought that men can do with some help when it comes to understanding colours better. And the best way to start helping is to start early. The film captures interesting moments of how men and women see colours totally differently from each other and then goes on to propose an early start for men to come to the same level as women in their appreciation of colours.

Highly skilled engineers are in short supply, and the Royal Navy needs them. Meanwhile, once engineers get to a certain age, the Army and RAF engineers are given retirement. We want to speak to these talented individuals and make them aware that they can continue their military career in the Royal Navy, but showing how similar the role is. The ads ran in both Army and RAF magazines.

To promote pediatric dentistry of Familia Dental Clinic we decided to tell a small story. The story about cartoon teeth-characters, who hide something.

To promote pediatric dentistry of Familia Dental Clinic we decided to tell a small story. The story about cartoon teeth-characters, who hide something.