Promo
Coffee Suplicy
Coffee Capsules that become subway tickets valid until 6:30 a.m.
Advertising Agency:ESPM/Miami Ad School, São Paulo, Brazil
Creative Director:Paulo Andre Bione
Art Director:Lucas Succi.
Copywriter:Lucas Saicali.
Promo
Mini
Playlists of your music taste to listen to while driving.
Advertising Agency:ESPM/Miami Ad School, São Paulo, Brazil
Creative Director:Daniel Poletto
Art Director:Lucas Succi., Luka Vasconcelos
Copywriter:Lucas Saicali.
Online
Gettyimages
1 out of 10 children in America have experienced a physical assault within the past year. The trauma of that abuse leaves an effect that lingers long after the bruises disappear. Childhood.org partnered with Getty Images to raise awareness on this issue.
Advertising Agency:ESPM/Miami Ad School, São Paulo, Brazil
Creative Director:Rodrigo Moran
Art Director:Lucas Succi., Zuheir Kotob, João Magalhães and Kevin Igunbor
Copywriter:Lucas Saicali.
Direct Marketing, Mobile
Salvation Army
Bringing the Salvation Army Ringers to the digital-cashless world.
Advertising Agency:ESPM/Miami Ad School, São Paulo, Brazil
Creative Director:Rodrigo Moran
Art Director:Zuheir Kotob, Joao Magalhaes, Lucas Succi.
Copywriter:Lucas Saicali.
Print
Livrarias Curitiba
Advertising Agency:Candy Shop, Curitiba, Brazil
Creative Director:Bruno Regalo
Art Directors:Bruno Regalo, Getúlio Vargas
Copywriters:Zé Luís Schmitz, Ana Miraglia
Women are leading businesses, boards and the governments of countries, thanks to the incredible transformation of women’s roles in society and the workplace. Women are also increasingly important customers. Smart brands are waking up to the rise of women power, but it’s not happening fast enough.
Recognition of the value of diversity and the rise of women’s spending power have meant that women have become the core decision makers in b-to-c transactions. However, despite making nine out of ten purchase decisions, women are still misunderstood and mis-sold to by many brands. Taking women seriously can create huge opportunities for brands, but 91% of women still feel misunderstood by marketers.
New analysis drawn from neuroscience-based testing shows that overall, women have higher levels of engagement with advertising than men. An analysis of a selection of the past two years of Super Bowl advertising in the U.S. showed that even though most ads are gender-neutral, they perform 35% better among women than men. However, the most interesting insight drawn from the analysis revealed that ads created with women in mind are actually more effective at engaging not just women, but men as well. This suggests that in developing advertising campaigns, marketers should have women front of mind.
Pinterest has had an extremely busy year to say the least.
It’s acquired several companies. It’s poached executives from companies including Google and Snapchat. It’s also invested deeply in its search advertising biz, to capitalize on the two billion searches it gets every month. In August, the company changed the way it sells ads to let marketers bid on inventory through an auction-based process. And behind the scenes, Pinterest has been busy improving its API and striking deals with tech companies like Acxiom and Epsilon so it can give marketers the same targeting capabilities found on Facebook and Twitter.
Yet its biggest move might also be its most recent.
Target is taking its marketing talents mainstream. After quietly creating its own “guest access” platform, which offers targeted marketing opportunities for Target vendors last year, the retailer is now opening the product up to all national advertisers. The Minneapolis-based company will host a launch party Thursday afternoon in Manhattan to announce the program’s expansion to advertisers beyond those found on Target shelves, including automotive brands, financial firms and travel companies.
“What we have packaged is access to our guests,” said Kristi Argyilan, who joined Target two years ago as senior VP-media and guest engagement. “We use first-party data for a very active shopper who has a ring of influence that is importantthere are a lot of marketers that would love the opportunity to be able to place ads in front of those consumers,” she said. Competitors like Amazon and Walmart also operate similar offerings for advertisers.
The 1,795-unit Target has about 80 employees devoted to the platform and also works with a few external tech partners. Thus far, the chain has collaborated with eight “alpha” vendor partners, including pharmaceutical company GlaxoSmithKline, and a host of other brands on different levels, Ms. Argyilan said.
Following months of no TV advertising, the Trump campaign has not only begun paying for TV exposure, it appears to be using data and analytics while doing it. Information obtained by Ad Age from National Cable Communications indicates a turning point in Donald Trump’s TV buying strategy.
The initial signals point to a data-driven approach that on the surface mimics the data-informed TV strategy employed by President Obama’s 2012 campaign and Hillary Clinton’s current campaign for the White House.
The Trump campaign recently placed TV buys on around 40 cable networks in Virginia, many of them on non-traditional channels such as Animal Planet, Food TV, Oxygen, Syfy and Travel Channel.
(TrendHunter.com) Tamtamdi is a talented artist and creative hailing from South Korea that has reimagined several popular Pokémon characters as humans. The designs showcase the creatures as anthropomorphic, giving…
(TrendHunter.com) The market for gaming products is only showing signs of increasing as evident with the Bauhutte Video Game Chair LOC-01-BK. Featuring a comfortable exterior aesthetic that features an artificial…
British Airways is understood to have appointed OgilvyOne to its UK social media account, 17 months after moving its global digital business out of the WPP agency and into SapientNitro.
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