Sep
08
Scholl: Ballerina
Posted in: Uncategorized
Sep
08
London Stock Exchange Group: Value your time
Posted in: UncategorizedPrint
London Stock Exchange Group
Remember: money is everything in life.
Remember: it is not the money that matters, it is everything else that counts in life. Value your time.
Advertising Agency:Havas Village, Milan, Italy
Creative Directors:Fabrizio Piccolini, Stefano Zanoni
Art Director:Patrick Rossa
Copywriter:Mario Rasero
Sep
08
Cancer Research UK: Neve, Thea, Esme and Ewan, Sue, Jayshree
Posted in: Uncategorized
Film
Cancer Research UK
Advertising Agency:Atomic, London, United Kingdom
Agency Creative Director:Guy Bradbury
Copywriter:Gary Turner
Art Director:Jamie Marshall
Planning Director:Richard Hill
Planner:Will Humphrey
Business Director:Kate Mackinnon
Senior Account Manager:Jess Feltham
Agency Producer:Rob Steiner
Media Company:Mediacom
Production Company:Another Film Company
Director:Lucy Blakstad
Editor:Darren Baldwin
Post Production:Unit TV
Post Production Producer:Rachel Mussett
Audio Post Production:Final Cut
Sep
08
The 2016 Race: Relatively Few People Are Partisan News Consumers, but They’re Influential
Posted in: UncategorizedNew research finds that the great majority of people learn about political news from mainstream media sources.
Sep
08
Naruhodo! #8 – A participação dos ouvintes e a resposta do Desafio Naruhodo!
Posted in: Uncategorized
Sabe o que trazem ouvintes que têm fome de aprender? Mais conhecimento sobre chás. Mais conhecimento sobre o nascimento do CD. Mais sobre a relação entre câncer e música. Com apenas alguns episódios de vida, a participação dos ouvintes já está bombando no Naruhodo! — sugerindo pautas, complementando informações e puxando orelhas. Last but not least: conheça a […]
> LEIA MAIS: Naruhodo! #8 – A participação dos ouvintes e a resposta do Desafio Naruhodo!
Sep
08
Minimalist Luxury Sedans – The Varsovia Concept Car Features Elegantly Understated Design (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Polish auto company Varsovia’s gorgeous new luxury sedan is a vehicle that aims to bring together all the toys and trappings of an opulent vehicle with a beautifully minimalist aesthetic that…
Sep
08
More Advertisers Say They Are Buying Into Podcasts
Posted in: Uncategorized
Podcasts are gaining traction with marketers and agencies, according to new research conducted by business intelligence firm Advertiser Perceptions and released with Westwood One, the radio empire that also sells podcast advertising.
Some 21% of advertiser and agency executives said in a July survey that they already advertise on podcasts, up from 15% last September, Advertiser Perceptions said.
Just under 60% said they have “discussed podcast advertising for potential media investment,” up from 41% who said they’d done so last fall.
Sep
08
Is Target The Next Digital Media Giant?
Posted in: Uncategorized
Target is taking its marketing talents mainstream. After quietly creating its own “guest access” platform, which offers targeted marketing opportunities for Target vendors last year, the retailer is now opening the product up to all national advertisers. The Minneapolis-based company will host a launch party Thursday afternoon in Manhattan to announce the program’s expansion to advertisers beyond those found on Target shelves, including automotive brands, financial firms and travel companies.
“What we have packaged is access to our guests,” said Kristi Argyilan, who joined Target two years ago as senior VP-media and guest engagement. “We use first-party data for a very active shopper who has a ring of influence that is importantthere are a lot of marketers that would love the opportunity to be able to place ads in front of those consumers,” she said. Competitors like Amazon and Walmart also operate similar offerings for advertisers.
The 1,795-unit Target has about 80 employees devoted to the platform and also works with a few external tech partners. Thus far, the chain has collaborated with eight “alpha” vendor partners, including pharmaceutical company GlaxoSmithKline, and a host of other brands on different levels, Ms. Argyilan said.
Sep
08
Berry Company: a BERRY good day…
Posted in: Uncategorized
Media
Berry Company
Did you know that a majority of Brits know if it’s going to be a good day by 8:12am?
Advertising Agency:W Communications, London, United Kingdom
Producer:Matt Klemera
Sep
08
Renault: Why did you learn to drive?
Posted in: Uncategorized
Film
Renault
Advertising Agency:Publicis, Buenos Aires, Argentina
Executive Creative Director:Fabio Mazia
Art Director:Sebastian Beretta
Creative Team:Sebastian Visco, Ezequiel Orlandi, Juan Goldztein
Production Company:Landia
Director:Julián Fernández
Senior Producer:Ludmila Herms
Executive Producer:Adrián D’Amario
Line Producer:Diego Dutil
Photography Director:Marcos Hastrup
Post Executive Producer:Julián López Coppola
Music:Pendex Music
Sep
08
Simons: A long sailing trip
Posted in: Uncategorized
Online
Simons
Art Directors:Port Franc, Gorditos
Copywriter:Port Franc
Production Company:Martin C. Pariseau, Gorditos
Post Production Company:Mel’s and The Workshop
Design:Charmant, Courtois
Music:The Cult Nation
Sound:The Cult Nation
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