Books of The Times: ‘Mischling,’ a Holocaust Tale of Twin Sisters in Mengele’s Grip

The 12-year-old heroines in Affinity Konar’s affecting novel seem to have been partly inspired by Eva and Miriam Mozes, twins at Auschwitz.

Advertising: Dos Equis Makes Its Case for Its New ‘Most Interesting Man’

The beer brand said its survey of about 1,000 men ages 21 to 35 found that what’s interesting now is different from a decade ago, when it hired its longtime spokesman.

McDonald's: Americano Beauty, Silence Of The Lattes, Bean Girls, Caféblanca


Film
McDonald’s

Advertising Agency:Cossette, Canada
Chief Creative Officer:Carlos Moreno, Peter Ignazi
Creative Directors:Carlos Moreno, Peter Ignazi
Art Director:Natalie Mathers
Copywriter:Simon Rogers
Strategists:Nicole Bakker, Geoff Wilton
Account team:Leigh DuTemple, Nicole Bakker, Geoff Wilton
Production House:Soda
Editorial House:Soda
Director:Nick Hall-Wood
Director Of Photography:Dustin Rivers
Producer:Sharon Yokoyama
Line Producer:Scott Ramsden
Editors:Jason Grebski, Nicole Lawr
Costume:Allison Easson
Wig Designer:Allison Easson
Set Designers:Veronica Classen, Martin MacPherson
Builders:Veronica Classen, Martin MacPherson
Puppet Designer:Andrew Heffron
Builder:Andrew Heffron

Kinder Surprise: Parents


Film
Kinder Surprise

Advertising Agency:Krow Communications, London, United Kingdom
Creative Director:Tim Robertson
Creative:Georg Thesmann
Head Of Tv:Emma Rookledge
Broadcast Producer:Sushi Tester
Business Director:Camilla Moran
Account Manager:Victoria Turner
Account Executive:Jenny Walker
Planning Director:Vanessa Graham
Planner:Poppy Tuke
Prod Company:Nice Shirt Films
Director:Liz Murphy
Producer:Richard Martin
Editors:The Whitehouse Post
Editor:Mark Burnett
Audio:Jungle Studios
Engineer:Jim Griffin
Post Production:Wolves
TK Op:Vic Parker
Online Editor:Jon Hollis
Music:Pete Jones Music

Amazon and Pandora to Gauge Music’s Value in the Internet Age

The companies are planning to charge as little as $5 a month for new streaming music services, half the cost of the current pricing model.

Netflix / Narcos: Narcos Season 2, Bullet Teaser

For Season 2 of Narcos, Netflix decided to use the historical death of Pablo Escobar as a “spoiler” and a driving force behind the ad campaign.

Netflix / Narcos: Narcos Season 2, Coffin

For Season 2 of Narcos, Netflix decided to use the historical death of Pablo Escobar as a “spoiler” and a driving force behind the ad campaign.

Netflix / Narcos: Narcos Season 2, Bullet Face

For Season 2 of Narcos, Netflix decided to use the historical death of Pablo Escobar as a “spoiler” and a driving force behind the ad campaign.

Jeep: Escape From Metropol

We decided to portrait the characteristics (escape from the city life routines, freedom, being bold) of the JEEP brand. To do so, we created retro film looking like art work. The illustrations were inspired from those retro times movie posters. The campaign was published in the newspapers and also was published as outdoor.

Jeep: Escape From Mall

We decided to portrait the characteristics (escape from the city life routines, freedom, being bold) of the JEEP brand. To do so, we created retro film looking like art work. The illustrations were inspired from those retro times movie posters. The campaign was published in the newspapers and also was published as outdoor.

Mamilos 81 – Manifestações e Antibióticos

81

Essa semana o mamilos está realmente polêmico. Como nosso comportamento ajuda a desenvolver bactérias letais e como esse cenário vem se desenvolvendo? Além disso, essa semana o presidente Michel Temer enfrentou suas primeiras manifestações populares. O que isso quer dizer e onde pode nos levar? Essa semana o mamilos tem muito que falar e para […]

> LEIA MAIS: Mamilos 81 – Manifestações e Antibióticos

Mellow Mushroom "Cravings" (2016) :30 (USA)

Mellow Mushroom goes the SNL parody route for the first ever on national TV campaign created by BooneOakley. Side effects include “mouth watering.”
Side effects also include “seen this execution before.” Such side effects can be offset by the “ask your doctor, she may want to come with you,” joke at the end.
Now I want Mellow Mushroom, dammit. Some of the best pizza I’ve had whilst living in Atlanta was at that joint.

Commercials: 

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Mellow Mushroom "ED" (2016) :30 (USA)

Food equals sex in this spot for Mellow Mushroom Pizza, the first ever on national TV for the southern chain. They went the SNL parody route, in this case making fun of erectile dysfunction ads. How appetizing! There are a couple of comedy gems in the voice over, though. “If you find yourself sitting in a Mellow Mushroom for more than four hours, you may want to leave and come back. Mellow Mushroom is not for everyone. Just kidding it totally is.”
Commercials: 

Country: 

Mellow Mushroom "Again and again" (2016) :15 (USA)

“Ask your doctor about Mellow Mushroom. She may want to come with you. Again. And again. And Again,” says the mock pharma voice over in this Mellow Mushroom ad masquerading as an erectile dysfunction ad.

Someone at BooneOakley needs to get laid.

Commercials: 

Country: 

UCLA Extension launches OOH across Southern California

UCLA Extension turns 100 next year. Now they’ve teamed up with strategic branding and marketing agency Troika, to launch an extensive campaign throughout Southern California this month. It was designed to increase awareness, particularly amidst the modern-day challenges of heightened competition among continuing education. It’s all part of their “Get there from here” campaign. For fall, their concept was “metamorphosis.” As in many paths, choose yours. Keep finding yourself. Etc.

Commercials: 

Ad type: 

Prophet redesigns AEG

Brand and marketing consultancy Prophet have given AEG, the leading home appliance brand, a big redesign. An overhaul in fact. They made the red color darker, updated the logo by removing the Electrolux “parent” brand symbol, and simplifying the logotype overall. I can’t say that i saw the original as it’s not a brand I’m familiar with in the states, but I like the look. Clean, streamlined and modern.
Adland: 

Some of TV's Best Fake Doctors Are Back to Get You to See a Real Doctor

Four decades’ worth of TV’s top doctors are finally sharing the same screen. The bad news is, it’s an ad. But the good news is, the ad’s pretty good.

To encourage you to get an annual check-up from a real doctor, Cigna brought together an all-star team of fake doctors.

We’ve got Alan Alda (MASH’s Franklin “Hawkeye” Pierce), Patrick Dempsey (Derek “McDreamy” Shepherd of Grey’s Anatomy), Donald Faison (Scrubs’ Christopher Turk), Noah Wyle (ER’s John Carter) and Lisa Edelstein (House’s Lisa Cuddy).

The “I’m not a real doctor, but I play one on TV” shtick has been milked plenty of times before, but if you’ve been a lifelong medical TV fan, this one will probably give you a healthy dose of nostalgia.  

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