Hasta La Creative!

The reality TV hit — with no screaming fights, just sponge cake — will move to Channel 4 beginning next year.

The author of “Hidden Figures” on black excellence, visibility in STEM fields and why imagination is paramount to social progress.

(TrendHunter.com) As the September 2016 fitness ideas communicate, one’s health and fitness journey no longer begins by stepping foot into a gym. Some of the best new ideas to back up this notion include…

(TrendHunter.com) Camper trailers were once a common sight for young families on the road, but while the older generation that popularized them continues to use them, campers have gone out of style with today’s…

(TrendHunter.com) Designed by Erik Bele Höglund, the Primitive Kitchen Tools feature an extremely old design aesthetic that draw inspiration from the ways of the cavemen and cavewomen of the past. Looking to…

Outdoor, Design, Print
Children Toy Foundation

In India, millions of children are employed in menial, labour intensive jobs. They work at construction sites and factories. They sweep homes and streets. They work long hours. Often for very little money. They do not get the chance to run around, play, go to school or hang out with friends. They spend their days working and they don’t have things to play with. Unfortunately they spend their whole time with tools like hammers and pliers. The client wanted to help the kids by giving them what every kid deserves i.e., toys. But unfortunately the client doesn’t have enough toys to support their initiative. They asked us to help in creating a cost effective communication to solve the issue.

Advertising Agency:FCB, Jakarta, Indonesia
Executive Creative Director:Ravi Shanker
Consultant:Shailesh Khandeparkar
Freelancer:Noma Bar, Dutch Uncle
Account Director:Chetan Shetty

(TrendHunter.com) These September 2016 modern trends range from oceanic audiovisual exhibits to orb-shaped lamps that are designed to resemble real moonlight. When it comes to the month’s most impressive…

In an effort to capture the attention of the CMO, IBM is going after the CJD — “common Joe developer.”

The marketing push comes not long after Big Blue found its first chief digital officer in Bob Lord, an ad vet who was previously president at AOL and CEO at Razorfish. He said most developers have the ear of CMOs and chief information officers, an audience that IBM wants to capture for its business services.

Those same developers are mostly unaware of IBM’s offerings, instead using products from competitors such as Amazon or Salesforce, according to Mr. Lord.

Continue reading at AdAge.com

IFC tapped CNN’s content studio to help plug the premiere of the second season of its mockumentary series “Documentary Now!”

The first episode of the new season, which bows on Wednesday, pays tribute to “The War Room,” about Bill Clinton’s 1992 presidential campaign.

To promote IFC’s version, “The Bunker,” CNN’s content studio, Courageous, created a custom spot featuring James Carville, the lead strategist for the campaign, and Dee Dee Myers, the White House press secretary during the first two years of the Clinton administration.

Continue reading at AdAge.com

In recent years, the maker of fitness-tracking devices has enjoyed the unmistakable advantage of being the first to marketmany consumers even consider the brand a synonym for all products in the entire step-counting category. But now, as the company’s market share has grown, the ubiquitous skinny wristbands have hatched a host of lookalike competitors. And a serious challenge is coming from Apple, which has added GPS to its iWatch and is preparing to release a new version with Nike+.

To maintain its share, Fitbit is updating its product mix with new features and offerings, and venturing into fresh advertising streams like this year’s Super Bowl spot, Fitbit’s first. Later this fall, the brand will be a first-time sponsor of the TCS New York City Marathon; it’s also unveiling a new Adventures app to support the effort. In addition, Fitbit is switching up its marketing strategy by moving more creative in-house and searching for a new media agency.

Winning new customers from all steps of life is crucial to the brand’s survival, said Tim Rosa, VP-global marketing at the 9-year-old company, which spent $78.6 million on measured media in the U.S. last year, a 228% increase over 2014, according to Ad Age’s Datacenter.

Continue reading at AdAge.com