Sep
21
Rangsit University: Ask
Posted in: Uncategorized
Sep
21
Featherweight eBike Motors – The Polini E-P3 Motor Weighs Less Than Three Kilograms (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Polini E-P3 is a brand new e-bike motor that is designed to make the e-biking lifestyle more appealing to people who have been wary of having to deal with a clunky and heavy two-wheeled vehicle…
Sep
21
Hybrid Tablet Tables – The CROSS2DESIGN Smart Table Adjusts to Satisfy Different Needs (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) With technology such as smartphones and tablets being rather ubiquitous, the CROSS2DESIGN Smart Table comes as a logical next step when it comes to technology integration.
Blending the aesthetics…
Sep
21
Reality Check: Don't Drink the Marketing Kool-Aid
Posted in: Uncategorized
Sometimes marketers need a reality check — especially when it comes to all that jargon they use.
Yes, marketing is a complicated process, but why make it even more so with all that dense language that could really be put more simply? Here, Ad Age Deputy Editor Judy Pollack takes a look at some of the over-the-top terms we hear every day.
What marketing terms drive you crazy? Let us know in the comments below.
Sep
21
Bacardi Brings Back its Bat in New Campaign
Posted in: Uncategorized
Scared of bats? In Cuba, the nocturnal creatures are actually a sign of good luck, according to Bacardi. That is especially true for the Cuban-born rum brand, whose founder Don Facundo Bacard and his wife Amalia Moreau made the bat Bacardi’s symbol back in the 1860s after noticing a colony of fruit bats nesting in his tin-roofed distillery in Santiago de Cuba, according to the brand.
The bat remains the brand’s icon to this day — and is about to get some new love in the rum’s latest global ad campaign by BBDO New York called “We Are the Night.” A TV spot features humans as the main characters. But the spot ends with some bats flying right at the viewer before Bacardi’s bat icon appears prominently on screen.
Bacardi will “use our icon in a much stronger way,” said Mauricio Vergara, Bacardi’s chief marketing officer for North America and the global lead for the Bacardi rum brand. In print and digital ads the bat will be “up and center,” he added. And “there may be executions where you don’t see people at all — it’s all about just having the statement that ‘we are the night,’ plus the bat.”
Sep
21
Here's the Agenda for Ad Age's Brand Summit L.A.
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Ad Age’s Brand Summit breaks down some of marketing’s hottest and most complex topics, analyzing the winning and losing business strategies as well as highlighting the most innovative players in the industry.
On Nov. 2 and 3, the conference will return to Los Angeles, bringing leaders from Fortune 500 companies and challenger brands to debate the effectiveness of new platforms and technology and share the stories behind unique campaigns.
Michael Dubin, CEO, Dollar Shave Club, will talk about Unilever’s acquisition of his five-year-old startup and the impact on its growth strategy and marketing efforts.
Sep
21
Curaprox: Viti Grosman
Posted in: Uncategorized
Three artists were challenged to replace the brush by the famous Swiss brush teeth, the ink for toothpaste and screens by mirrors.
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