Hasta La Creative!

“I was up until 2 in the morning because I was so revved up by this debate,” Yahoo News Global Anchor Katie Couric told an Advertising Week audience Tuesday morning before introducing a panel of political experts. “I’m sure you, like all of us, have a severe debate hangover. … I think everyone is sort of really exhausted from this whole campaign, which seems as if it’s been going on for years.”

Ms. Couric and her panelists — Jamal Simmons, a democratic consultant and former aide to Al Gore; Kristen Soltis Anderson, a Republican pollster, Washington Examiner columnist and ABC News political analyst; and Matt Bai, national political columnist at Yahoo News — took the stage at Manhattan’s Times Center to debate Monday night’s debate between Hillary Clinton and Donald Trump as well as the overall political climate in a session titled “Elections 2016: The Wild Ride to the White House.”

Some highlights:

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“The evidence shows Hillary Clinton with only a slight edge,” Nate Silver told a Manhattan audience Tuesday afternoon. Mr. Silver, the founder and editor-in-chief of data-obsessed site FiveThirtyEight, was joined by his colleagues Clare Malone, a FiveThirtyEight senior political writer, and Farai Chideya, a FiveThirtyEight senior writer, for a panel at Advertising Week’s Bing stage.

Some key takeaways from their conversation, which was moderated by Ms. Chideya:

Clinton’s once wide lead has evaporated

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The first televised skirmish between Hillary Clinton and Donald Trump broke the all-time TV audience record for a presidential debate, averaging 84 million viewers across a dozen ad-supported broadcast and cable networks and PBS.

Monday night’s showdown between the former Secretary of State, U.S. Senator and First Lady and her opponent, the real estate mogul, steak wrangler and reality TV star, surpassed the 80.6 million viewers who tuned in for the lone debate between President Jimmy Carter and former California Gov. Ronald Reagan in 1980. That event aired on the three extant broadcast networks: ABC, CBS and NBC.

The total Nielsen turnout does not include viewers who streamed the debate online or watched from a bar, restaurant, hotel or other out-of-home venue. Also not included in the final debate tally was C-Span, which is not officially measured by Nielsen.

Continue reading at AdAge.com

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INFluencia

Today’s entertainment-orientated society has really take its toll on our brain. It has become increasingly obvious that our intelligence is slowly going down the drain. The digital era we live in, our easy access to the internet, the proliferation of intellectually poor content directly accessible on our smartphones, tablets and computers: these are all to blame for our brain’s worsening condition. Unfortunately, cerebral malnutrition is nothing to be joked about. It is a grave condition, full of consequences.

This alarming observation is what INfluencia based itself upon to come up, with the complicity of Gloryparis, with a shocking campaign, aiming to make people realize what’s actually happening to their brain. As disturbing as disconcerting, the images of this preventive campaign represent the portraits of literally thick headed people. Using all these cranial love handles and inelegant physiques, INfluencia boldly invites us to prefer a more refined brain food. 

Advertising Agency:GloryParis, Paris, France
Creative Directors:Hugues Pinguet, Arnaud Le Bacquer
Art Director:Leslie Guilmin
Copywriters:Pierre Griffon, Lucas Perissel
Photographer:Jean Marie Cras
Editing:La Souris Sur Le Gateau

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Erste Bank

’Adopt me and get a luxury apartment in Budapest for a ridiculous 9 EUR/night price for 3 days!’ says Taco the homeless dog in a fresh and crazy Hungarian campaign starting this week on AirBNB’s Budapest site in conjunction with Erste Bank Hungary.

The owners of three luxury apartments have already offered their properties to be host to the dogs from the Illatos út Dogs Home in Budapest, which is constantly facing a lack of space due to the amount of dogs they recieve.

We’ve been helping people finding homes through our mortgages for years. This time we are happy to support dogs in doing the same by creating a unique campaign for them.

We are expecting dogs from the Illatos út Dog Home to find new owners but we’d also like this idea to raise more awareness for the homeless dogs worldwide said Andrea Szabó, Erste Bank Hungary’s marketing director.

All three apartments are situated in the heart of beautiful Budapest. Normally they cost almost ten times more but now anyone can rent them for only 9 EUR/night by adopting one of the cute dogs who are desperately looking for a home.

URL: https://www.facebook.com/ErsteBankHU/app/1799926136908139/

Advertising Agency:Team Red, Budapest, Hungary
Creative Director:Gregg Harper
Art Director:Peter Sari
Copywriter:Endre Minda