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(TrendHunter.com) Companies are always looking to get their products noticed over that of its competitors—which is something that all of these September 2016 brand activation ideas seem to have in common.
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Podcast advertising, like podcasting, is a fast-evolving medium, and one that faces questions about measurement and ad effectiveness. In an effort to “improve standards and increase buyer confidence” in the medium, the Interactive Advertising Bureau’s Tech Lab released a set of podcast ad metrics guidelines on Tuesday.
“This document is the first attempt to bring IAB members together, describe common practices and provide a common set of metric definitions,” the document reads. “With a consistent set of podcast advertising metrics, buyers and sellers can engage in a conversation about campaign strategy with confidence.”
The document provides definitions for content downloads, such as “unique file request,” which refers to “the number of file requests for a single file originating from a single user or client within a specific time frame.” The phrase “complete file download” refers to a file request that was fully downloaded, while “partial file download” refers to one that was not.
Hearst Magazines on Tuesday promoted Cosmopolitan editor Joanna Coles to the newly created post of chief content officer. A few hours later, the company named her successor: Michele Promaulayko.
Ms. Promaulayko is a Cosmo veteran, having served as executive editor from 2000 to 2008. She also served as editor in chief of the Rodale mgazine Women’s Health and most recently edited the now-shuttered Yahoo Health digital magazine.
In a prepared statement, Hearst Magazines President Dave Carey said Ms. Promaulayko “has a proven track record as a media brand-builder and a leader.” Mr. Carey also praised her for being “well-versed” in the history of the Cosmopolitan brand.
In the most recent edition of the Ad Age Presidential Campaign Ad Scorecard, we noted that Libertarian presidential candidate Gary Johnson is “spending on ads in key markets in an attempt to reach the national poll threshold (15%) needed to qualify for the presidential debates,” the first of which is scheduled for Sept. 26.
Of course, he and his running mate Bill Weld will tell you that they’re in it to win it, but in reality, with Gov. Johnson polling at around 10%, his campaign has lately taken on a somewhat meta approach: He’s effectively campaigning to be allowed to debate. In other words, he’s campaigning to be allowed to continue to campaign — because if he can’t take the stage at the debates, then his candidacy will amost certainly lose its modest momentum as the Trump vs. Clinton Show drowns out the Libertarian message.
In a web video titled “Good Points,” released on YouTube on Labor Day, Team Johnson serves up soundbites from Donald Trump and Bernie Sanders; both men seem to suggest that the 15% threshold is unfair (“it’s probably too high” is how Sen. Sanders puts it).
And what exactly are we looking for?
On the surprisingly murky economics of globalization.
Hearst said Ms. Coles would become its first chief content officer. Michele Promaulayko will become editor in chief at Cosmopolitan.
Mr. Foer’s story of loss, pain and regret is his best and most caustic novel, but is undercut by a cloying winsomeness.
A Pennsylvania judge set June 5, 2017, for the start of the criminal trial against Mr. Cosby on charges that he drugged and molested Andrea Constand at his home more than a decade ago.
Lawyers for the ousted Fox News chairman say he paid no money in a $20 million sexual harassment settlement with Gretchen Carlson.
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