Hasta La Creative!

Impulse shopping could soon be a thing of the past, according to research by Iris Worldwide, which found that 0% of Generation Y and Z shoppers surveyed admitted to making spontaneous purchases while shopping in a store.

They appear to be so caught up in both gaining approval and exerting influence on social media that every purchase comes in the context of a whole cycle of posts, likes and tags.

Peter Wilson, planning director at Iris London, said, “It’s claimed behavior. But the important thing is that it’s true in their eyes. It even applies to relatively disposable, trivial purchases like choosing KFC over McDonald’s everything needs to be pre-validated. The attitude was, ‘No. I don’t do that at all.’ And why would you? They are wary of making a purchase that doesn’t meet the standards of their peer group or is culturally out of step. It’s too big a risk. And it’s easy to mitigate that.”

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On Wednesday, Starbucks will unveil its first content series, “Upstanders,” which will be available via written stories, videos and podcasts.

The free series, which the company began working on in January, is designed to highlight 10 positive and inspiring tales from across the country, including those of Baldwin, Mich., a town where residents have banded together to give every high school graduate a college scholarship, and John D’Eri, who employs autistic individuals to work at his car wash. Consumers can read the stories through Starbucks’ website and download podcasts, produced by Panoply, on a weekly basis. The name “Upstanders” comes from an employee town hall meeting Starbucks Chief Executive Howard Schultz held last year in which a staffer mentioned the word as an alternative to being a bystander.

“This isn’t branded content trying to promote the Starbucks brand or product,” said Rajiv Chandrasekaran, Starbucks executive producer and a former editor at the Washington Post, who wrote and produced the series with Mr. Schultz. “This is storytelling in the public interest, but brought to you by a Fortune 500 company.”

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A TV ad for Diageo’s Captain Morgan rum has been banned in the U.K. for suggesting that alcohol boosts confidence.

The “Go Full Captain” spot, by Anomaly London, takes place at a party on board a ship, and is set to a cover of Chic’s “Le Freak,” sung in Mandarin. The main character has the face of Captain Morgan, taken from the rum’s brand logo, superimposed over his own face.

The “Captain” is shown dancing with friends, tipping up a sofa, and using a rope to swing form one deck to another.

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