Hasta La Creative!

Media
Avex

Advertising Agency:JWT, Japan, Tokyo
Creative Director:Kohei Kawasaki
Art Director:Kohei Kawasaki
Planner:Kohei Kawasaki
Chief Producer:Tomohiko Nakano
Buisiness Director:Riki Kawanami, Yongbom Seo
Pr Director:Riki Kawanami
Inventor:Keiji Koga
Flower Artist:Nicolai Bergmann
Pr Producer:Wataru Amano
Film Producers:Hisaya Kato, Kazuki Utagawa
Film Production Manager:Takuya Utsumi
Film Director:Takehiko Nishizawa
Cinematographer:Kazuharu Tabuchi
Photographer:Yasuyuki Kanazawa
Graphic Designer:Toru Ohgane
Pr Directors:Toru Nonaka, Yuki Kobayashi
Media Promoters:Miki Isogai, Rieko Matsunaga, Junko Morinaga
Casting:Kaori Sakai, Sechan Lee
Hair:Aya Sumimoto
Makeup:Aya Sumimoto
Stylists:Keiko Oikawa, Emi Uto
Models:Ayuri Yoshinaga, Rinka Miyamoto
Web Developer:Kazuyoshi Kato

Marc Pritchard might have said it best: “Frankly, your complexity should not be our problem, so we want you to make that complexity invisible.”

Addressing agencies at Ad Age’s Digital Conference in April, the Procter & Gamble Global Brand Officer added that “our expectation is that over time, our agency partners, whoever we choose, are going to be able to integrate [all of the workload], so you can get the production out, the distribution out as well as the creative out.”

It’s not just P&G. Amid a movement toward transparency, marketers broadly are demanding that agencies simplify processes while still delivering a complex array of marketing services specific to their needs. They want to cull agency lineups, using fewer agencies or at least a single agency or other party to lead the multidisciplinary throng. Making that happen gets even tougher as media continues to fragment, increasing marketer demand for advertising and other content to feed a growing array of channels, and for a wider variety of providers from outside the tradititonal agency world to fill the void.

Continue reading at AdAge.com

The Clinton campaign is busting out the issue ads online. Until recently, the Hillary Victory Fund, the campaign’s joint fundraising group formed with the Democratic National Committee, has stuck to simple online messaging intended to help build a supporter list and generate donations, focusing its digital ads almost entirely on the “I’m with Her” message.

But starting in mid-August, a variety of issue-specific themes have crept into the organization’s digital ads, according to digital ad tracker Moat Pro. This new crop of ads has an economic bent. “It’s time to invest in new, good-paying jobs,” states one. Others take a cue from the economic message that resonated with Bernie Sanders supporters, stating, “Those at the top should pay their fair share,” and “The economy should work for everyone — not just those at the top.”

Another ad deals with corporate taxes, declaring, “Companies who move overseas should pay an exit tax.”

Continue reading at AdAge.com

Hidden everywhere in plain sight, they can quickly transport you to the distant past.

A novelist’s education in the classroom.

MullenLowe has appointed Aaron Reitkopf, head of the agency’s Profero digital unit for the Americas, as the first president of its New York office.

Mr. Reitkopf, who previously served as CEO of Kirshenbaum & Bond (now KBS) from 1998 to 2009, will retain oversight of Profero in the Americas a role he has held since 2010. He will report to MullenLowe U.S. CEO Lee Newman and collaborate with Boston-based Executive Creative Directors Tim Vaccarino and Dave Weist, who will now also oversee the creative team in New York. For media capabilities in New York, Mr. Reitkopf will work closely with John Moore, global president of MullenLowe Mediahub.

The MullenLowe New York operation, which has about 150 staffers across all capabilities, is planning to launch an activation and CRM arm called MullenLowe Open, said Mr. Newman. He added that the goal is to “expand the MullenLowe network in the U.S. and build a creative powerhouse in the New York market.”

Continue reading at AdAge.com

The new Most Interesting Man in the World is younger and French. Dos Equis has tapped actor Augustin Legrand to replace Jonathan Goldsmith, who at age 77 made his final appearance in the iconic role in a spot that debuted in March showing the character making a one-way trip to Mars.

Mr. Legrand appears in a teaser spot beginning today in which his character is shown watching an old Most Interesting Man ad. The bartender asks him in Spanish: “Think anyone will ever be as interesting as him?” The spot then portrays Mr. Legrand’s character engaging in exploits like retrieving a soccer ball from a well, before replying to the bartender: “It’s hard to say.”

Mr. Legrand is an actor who was born in 1975 in Loiret, France, according to the IMDB. USA Today reported that he speaks English and Spanish.

Continue reading at AdAge.com