Aug
03
BMW: The first drive
Posted in: Uncategorized
Aug
03
Time Warner Acquires 10% Stake in Hulu as Cable Drives Profits
Posted in: UncategorizedTime Warner acquired a 10% stake in Hulu, casting an eye to the future of TV even as its second-quarter results proved there’s still plenty of life in the traditional cable model.
Time Warner paid $583 million for its 10% stake in the web-streaming service, according to a person familiar with the matter. That stake doesn’t equal the stakes of Hulu’s current investors 21st Century Fox, Walt Disney Co. and Comcast’s NBCUniversal. Time Warner decided against taking a larger stake in Hulu partly because of regulatory concerns, said the person, who declined to be identified discussing non-public information.
Time Warner Chief Executive Officer Jeff Bewkes is spending billions to create original must-see programming and acquire sports rights to attract TV viewers and extract higher fees from distributors like AT&T and Comcast. On Wednesday, the company reported second-quarter sales gains at both its HBO premium channel and Turner unit. At the same time, Mr. Bewkes is trying to win over the growing legions of cord-cutters who don’t pay for cable or satellite TV.
Aug
03
Top 75 Art Trends in August – From Intricate Collage Paintings to Suspended Origami Art (TOPLIST)
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(TrendHunter.com) One of the most prevalent themes in the August 2016 art ideas is the use of living materials in sculptures, paintings, street art and more. Some of the best examples of this include an exhibition…
Aug
03
Time Warner Acquires 10% Stake in Hulu
Posted in: UncategorizedThe deal, which will go into effect early next year, is part of a push by the company to expand viewing options for its customers.
Aug
03
Top 65 Science Ideas in August – From Animal-Mimicking Robots to AI Beer Breweries (TOPLIST)
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(TrendHunter.com) From all-terrain robots that help researchers understand living organisms to beer brewed using artificial intelligence, the August 2016 science trends demonstrate that there are no limits to…
Aug
03
See the Ad Stop-Motion Artist Pes Created for Honda
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Honda has reunited with stop-motion artist Pes for an ad that kicks off a big new campaign for its 2017 Ridgeline pickup.
A TV ad debuting Friday during the opening ceremony of the Olympic Games uses stop-motion filming in an attempt to portray the versatility and utility of the truck, which hit the market in late June. The ad shows six Honda Ridgeline trucks hauling materials to construct what appear to be five distinct construction projects, including a playground, a garden and a motorcycle racing track. But as the camera pans out, the scenes come together to spell out “Honda” as a voiceover declares, “If you can dream it, you can do it.”
Pes, whose full name is Adam Pesapane, last worked with Honda for a spot called “Paper” that debuted in September and weaved together roughly 3,000 hand-drawn illustrations using stop-motion filming that took viewers through a paper-flipping, historical journey of Honda products. The ad was added to the permanent collection at The Museum of Modern Art via the Association of Independent Commercial Producers awards. Pes earlier gained notoriety with playful object-based, stop-motion film shorts including “Western Spaghetti,” and “Fresh Guacamole.”
Aug
03
Olympic Sponsors Prepare to Go 'All in' for the Games
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McDonald’s is sending 100 children from around the world to Rio. While it has sent kids to the games since 2008, this is the first one at which the company arranged for them to be part of the opening ceremony. For most of the children, this marks their first travel outside their home country, and for many their first airplane ride, said David Zlotnik, senior director-global public relations at McDonald’s.
Peter Franklin, group director-worldwide sports at Coca-Cola, has been working on events including the Olympics and FIFA World Cup for more than 20 years. He said the soft-drink maker works to get all of its employees at the games to at least one event. “For new people working on these projects, there are really only two outcomes,” Mr. Franklin said. “Some people, like me, become addicted to the global events and want to make it a career. Others love the experience once, but can’t imagine putting themselves through this more than once.”
Momentum President-Chief Marketing Officer Kevin McNulty has been attending the games since the 1984 Summer Olympics in Los Angeles, when he gave tours to the athletes as a student at UCLA. Momentum is working with sponsors Nissan and Brazilian private bank Bradesco on the Olympic torch relay, an event that started in May and will conclude when a surprise torchbearer lights the cauldron during the opening ceremony. Mr. McNulty, who remembers Muhammad Ali performing the honor in Atlanta 1996, said the final torchbearer is always a secret.
Aug
03
Trump Is Running Curious Outer Space Ads
Posted in: UncategorizedRepublican presidential nominee Donald Trump has said a lot about border walls, Muslim immigration and restoring manufacturing in the United States. Yet he hasn’t said much about the U.S. space program, which makes his use of space imagery in recent ads seem all the more curious.
“Aspire to Greatness” is the lofty message seen in digital ads from the campaign spotted around the web by online ad tracking firm Moat Pro. Two intergalactic ads, one featuring an astronaut in full NASA gear including a space helmet and another with a shot of a NASA spacecraft blasting off into the cosmos, have run since late July, just in time for the anniversary of the Apollo 11 moon landing on July 20, 1969.
Both images of space exploration are juxtaposed with the same photo of the real estate tycoon peering into the distance, a white “Make America Great Again” baseball hat perched on his head.
Aug
03
Plus-Size Fashion Is Having a Moment
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Plus-size is a fashion victim no more. As newcomers jump into the space and established retailers expand their offerings with new collections and collaborations, the $20.4 billion category is finally having a moment. And considering the average American woman is 166 pounds and a size 14, according to the most recent Centers for Disease Control and Prevention report, it’s about time.
“You’ve got retailers giving plus-size women real options in fashionnot just clothes that feel dowdy or oversizedtrendy clothes that are made for her,” said Hans Dorsinville, exec VP-senior creative director at Laird & Partners, a 13-year-old agency that works with a host of retailers including Lane Bryant.
Sales of plus-size apparel have increased 17% to $20.4 billion in the last three years, according to market research firm NPD Group. Last year, Target answered scores of customers clamoring for more sizes in its designer collections with its first dedicated plus-size brand, Ava & Viv. In May, JC Penney debuted its own line, Boutique+, and plans to partner with designers on capsule collection offerings. Online brands focused on the category, such as five-year-old Eloquii, which was formerly owned by the Limited, and Gwynnie Bee, a Netflix-like subscription service that rents out plus-size apparel, have attracted millions in venture capital. Even celebrities including Melissa McCarthy now have their own lines.
Aug
03
Poll: Which Summer Olympics Mascot Was Best?
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Olympics mascots have long been a source of joy and … well … mockery. Now the Rio Summer Games have brought us Vinicius, a cartoon character described as “a mixture of all the Brazilian animals.” But can Vinicius compare with Cobi, the Barcelona games’ Cubist-style Catalan sheepdog? What about Wenlock of London, a living steel girder from Olympic Stadium with a taxi light on its head? And then of course there were Sam and Misha, adorable Cold War enemies. Make your choice known.
Images courtesy of the International Olympics Committe, which has more historical mascots on display right here.
Aug
03
Saatchi Chairman Kevin Roberts Resigns After Gender Comments
Posted in: Uncategorized
Saatchi & Saatchi Chairman Kevin Roberts has resigned in the wake of controversial comments about gender diversity, Publicis Groupe announced today.
“The Supervisory Board and the Chairman and CEO of Publicis Groupe took note of Kevin Robert’s decision to step down with effect from September 1st 2016, prior to his retirement date due in May 2017,” the holding company said in a statement.
The announcement comes just days after Publicis placed him on leave in the wake of controversial remarks he made suggesting that the ad industry’s gender diversity debate is over.
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