Hasta La Creative!

(TrendHunter.com) ‘Naked Attraction’ is a UK dating show on Channel 4 that requires its contestants to strip down to find a potential partner.

The national series has so far sparked controversy for…

Hut. Hut. Price hike.

Snapchat is huddling with advertisers for its new NFL channels, and has asked for as high as $7 million for season-long deals, according to brand and agency executives who have been offered sponsorships. Snapchat is now among a growing field of digital platforms with National Football League content deals. The league will post video from every game this season and create a special daily channel, which will be the first Discover channel run by a sports league.

Snapchat sells video ads alongside the football content, and has other ad formats like animated lenses and filters, which fans place on top of their selfies and share with friends.

Continue reading at AdAge.com

(TrendHunter.com) NIGO—the founder of a popular Japanese streetwear brand known as ‘A Bathing Ape,’ or BAPE, is a part of ‘Human Made,’ a collaborative label that produces graphic…

(TrendHunter.com) Stand Coffee is a cafe located in Brooklyn, New York City that offers an unusual hybrid of two popular summertime drinks in one with a lemonade iced coffee beverage. The drink might sound like a…

Nike goes way beyond “Just Do It” in a new spot airing during the Rio Olympics opening ceremony that depicts athletes both unknown and famous in a real-meets-unreal spectacular.

Created out of Wieden & Kennedy, Portland and directed by the Daniels via Prettybird, the film is the second in the brand’s “Just Do It — Unlimited” campaign, which debuted with the “Unlimited Future” film, in which actor Bobby Cannavale gives a locker-room style pep talk to a nursery full of babies who ultimately grow up to be the world’s superstars.

The Olympics spot, “Unlimited You,” picks up where that one left off, in the crib of a baby and then onto scenes of athletes struggling on the small stage — an amateur golfer, a young tennis player, a toddler playing basketball in his living room.

Continue reading at AdAge.com

The cable giant will provide 6,800 hours of programming on 11 channels and 41 live streams — and, for some viewers, a way to find it all.

(TrendHunter.com) This unconventional photo series shows life cycle photography that represents the stages of life that girls and women go through.

The photos are all focused on the women’s intimate area and…

Toyota does not take over as a global Olympics sponsor until next year. So for the Rio games, the automaker must still comply with strict trademark restrictions on Olympic phrases and imagery.

But in a new ad debuting during NBC’s coverage of Friday night’s opening ceremony, the automaker comes about as close as it can to portraying what looks like an Olympic ceremony without breaking the rules. The spot by Saatchi and Saatchi, L.A., opens with a medal ceremony, including three athletes on a podium. But keen observers will notice that the scene, which was shot in Morocco, depicts not the Olympics but a fictional event called the “friendship tournament,” according to signs in the stadium.

The ad is another example of how non-sponsors are getting creative as they seek to tap into the Olympic spirit in ads without breaking the United States Olympic Committee’s trademark rules. The regulations forbid the use of phrases including “Olympic,” “Go for the gold,” “Let the games begin,” “Team USA” and “Road to Rio.”

Continue reading at AdAge.com