Hasta La Creative!

ComScore, the internet and entertainment research firm, replaced its chief executive officer and chief financial officer as the board’s accounting probe dragged on into its sixth month.

Co-founder Gian Fulgoni was named CEO, replacing Serge Matta, who will serve as executive vice chairman and advise his replacement, according to a statement Wednesday. Chief Revenue Officer David Chemerow takes over as CFO for Melvin Wesley III, who will leave the company after a transition period.

ComScore’s stock has plunged this year after disclosing in March that its audit committee received a message regarding the company’s accounting. That disclosure was just weeks after ComScore used a stock swap to acquire Rentrak in a deal valued at more than $800 million.

Continue reading at AdAge.com

The Lowdown is Ad Age’s weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.

The trend in tequila marketing is to make the liquid itself the star. Stories about how tequila is made are in, while flashy celebrity-filled campaigns are out, as Ad Age recently reported. But how do brands create ads with substance and style? Brown-Forman-owned Herradura tequila achieves this in a new campaign by using sound frequencies to bring its liquid to life. The global campaign, called “Sound of Smoothness,” includes a video that shows a glass of Herradura suspended above a speaker. The liquid inside pulsates to the rhythms of the music as sound frequencies cause movement. The custom song was created by Massive Music.

The campaign, by Grey Canada, will include partnerships with Hulu, Spotify and Foursquare, as well as social media engagement via Facebook, according to the brand. “Ultra is a tequila for people who love the nightlife: music, rhythm, light, excitement,” Joel Arbez, exec creative director at Grey Canada, said in a statement. “So what we wanted to do was bring that whole vibe together with the product itself, and cymatics was the perfect way to do it.” Here is how they did it:

Continue reading at AdAge.com

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, swimmer Missy Franklin uses Visa Checkout while decathlete Ashton Eaton gives himself a pep talk; a mom gets herself and her kids ready on a typical morning in this QVC ad; Zoho helps one ballet instructor stay organized in her business; and JCPenny announces its back-to-school deals.

Finally, Chris Mosier, the first transgender athlete to make the U.S. men’s national team, demonstrates “unlimited” courage and determination in the latest in Nike’s “Unlimited” campaign, following a spot with Serena Williams and Giancarlo Stanton and the ad that made its debut during the Olympics opening ceremony.

Continue reading at AdAge.com

Bud Light flashed back to the ’90s during USA’s “Mr. Robot” on Wednesday night.

This week’s episode of the critically acclaimed drama opened with a fantasy sequence that pays homage to sitcoms from the 1980s and 1990s. That nostalgia carried into the first commercial break of the episode with spots that harken back to those eras.

This included the 1990 Bud Light commercial, “Everything else is just a light,” part of the beer giant’s broader campaign that eventually helped it dethrone Miller Lite as the best-selling light beer. The retro spot was originally created by DDB Needham Worldwide, now known as DDB Worldwide.

Continue reading at AdAge.com

(TrendHunter.com) This harrowing photography series shows Olympic venues after they have been long abandoned when their primary function became unnecessary.

Whether it is the Winter Olympics or the ones that take…

Media, Direct Marketing, PR, Online
Ministry of Culture of Guatemala

iMarimba is a movement led by the Guatemalan Ministry of Culture and Sports with the support of national culture representatives. It was created to promote Guatemalan culture around the world. The iPhones default ringtone is named Marimba, which also happens to be Guatemala’s national instrument and a symbol of its heritage and culture, iMarimba was created as a movement to ask Apple to change the name of the ringtone. Join the petition so that Apple renames their ringtone ¨Marimba¨ to ¨Marimba of Guatemala¨.

Advertising Agency:Leo Burnett Guatemala
Creative Director:Martín Luzardo.
Art Director:Guillermo Chang
Copywriter:Felipe Godoy, Ernesto Lopez
Illustrator:Guillermo Chang
Photographer:Juan Pablo Martinez

Print
Audio Z

Advertising Agency:JWT, Montreal, Canada
Creative Director:Brigitte Ledermann
Art Director:Sébastien Roy
Copywriter:Johan af Ström

Film
Fiat

Advertising Agency:Fcb Chicago, USA
Chief Creative Officer:Todd Tilford
Associate Creative Directors:Jasmin Whitmore, Marianna Ruiz
Executive Producer:Jenny Hoffman, Lisa Tauscher
Producer:Mary Ann Holecek
Account Leads:Kelly Graves, Brooke Ward
Director Strategic Planning:Tom Hehir
Copywriter:Tim Mason
Production Company:Partizan Films
Director:Jared Eberhardt
Head Of Production:Molly Griffin
Managing Director:Lisa Tauscher
Line Producer:Kali Niemann
Director Of Photography:Sebastian Pfaffenbichler
Edit:Lord and Thomas
Senior Editor:Steve Immer
Vfx:The Mill

Film
Fiat

Advertising Agency:Fcb Chicago, USA
Chief Creative Officer:Todd Tilford
Associate Creative Directors:Jasmin Whitmore, Marianna Ruiz
Executive Producer:Jenny Hoffman, Lisa Tauscher
Producer:Mary Ann Holecek
Account Leads:Kelly Graves, Brooke Ward
Director Strategic Planning:Tom Hehir
Copywriter:Tim Mason
Production Company:Partizan Films
Director:Jared Eberhardt
Head Of Production:Molly Griffin
Managing Director:Lisa Tauscher
Line Producer:Kali Niemann
Director Of Photography:Sebastian Pfaffenbichler
Finish:Lord and Thomas
Senior Editor:Steve Immer

Online
Honda

Advertising Agency:Rpa, Santa Monica, USA
Chief Creative Officer:Joe Baratelli
Executive Creative Director:Jason Sperling
Associate Creative Director:Scott Mcdonald
Art Director:Scott Mcdonald, Craig Nelson
Copywriters:Joshua Hepburn, David Bassine
Chief Production Officer:Gary Paticoff
Executive Producer:Isadora Chesler, Lisa Tauscher
Producer:Faye Armstrong
Director Of Business Affairs:Maria Del’Homme
Executive Digital Producer:Linda Kim
Digital Producer:Connor Gomez
Digital Production Coordinator:Jackie Fuhrman
Associate Director:Aaron Dodez
Digital Marketing:Aaron Dodez
Manager:Mike Dossett
Digital Strategy:Mike Dossett
Senior Specialist:Tyler Sweeney
Digital Content Strategy:Tyler Sweeney, Joe Cole
Specialist:Joe Cole
Management Account Director:Brett Bender
Group Account Director:Fern McCaffrey
Management Supervisor:Adam Levitt
Account Supervisor:Lauren Ellis
Account Executive:Kira Sullivan
Account Coordinator:Ashley Hartwell
Product Information Manager:Marco Fantone
Product Information Coordinator:Marius Stelly
Production Company:Partizan
Director:Jared Eberhardt
Head Of Production:Molly Griffin
Line Producer:Bridget Blake-Wilson
Director Of Photography:Simon Thirlaway