Hasta La Creative!

The lawyer warned that organizations including The Daily Mail could face legal action for “defamatory statements” about Ms. Trump “supposedly having been an ‘escort’ in the 1990s.”

As editor in chief of Emerge, Mr. Curry shifted the emphasis from entertainment to news and came up with a motto: “Black America’s Newsmagazine.”

This one cuts both ways, at least from a consumer perspective: Facebook is simultaneously making it easier for users to control what ads it shows them and harder for ad blockers to work on its site.

The new ad preferences let people tell Facebook not to serve them ads from particular companies that may be targeting them. If a consumer is on a brand’s email list, for example, she can prevent the brand from using her email to find her on Facebook. Facebook’s preferences will now show users the advertisers that have them on email lists, and present them with the option to stop receiving ads from those brands.

Email targeting has become one of Facebook’s most effective methods of connecting brands with customers.

Continue reading at AdAge.com

Samsung’s introduction of its Galaxy Note 7 rises to the top of this week’s Viral Video Chart with 55.8 million views. The video campaign touts the smartphone line’s newest features: an iris scanner and a water resistant stylus. Samsung also holds the third spot on the chart, with a medley of anthems from around the world in the spirit of the Olympic Games.

Another nod to the Olympics is Nike’s “Unlimited,” which reached 23 million views and takes the No. 2 viral video spot. It follows tennis players, runners and soccer players as they push their limits before ultimately going beyond them.

Chubbies’ new lighthearted video in the No. 4 spot has us wondering why men’s synchronized swimming isn’t part of the Olympics while Hundai’s “Together We Stand” acknowledges the importance of athletic teamwork and partnerships. Other Olympic-focused video campaigns, including Always’ “#LikeAGirl” and Procter & Gamble’s “Thank You, Mom” return to the Viral Video Chart this week.

Continue reading at AdAge.com

Alibaba is extending a hand to companies such as SAP keen on operating in China, proffering a window into a market that’s increasingly hostile to foreign technology.

China’s largest e-commerce company is aiming to help them comply with local regulations and sell their products, as it seeks new areas of growth to combat a slowing economy at home. Its new AliLaunch program makes use of its cloud computing platform and can help clients with joint ventures and marketing. Its biggest customer so far is Germany’s SAP, which will sell its Hana data-software and services on Alibaba’s cloud.

Securing an influential Chinese partner has become key to cracking the domestic market. China has championed homegrown services over foreign technology, after saying last year it will block software, servers and computing equipment. A tightening of regulations on everything from data to content has also threatened the ability of U.S. companies to participate in China’s $465 billion market for information products.

Continue reading at AdAge.com

As Donald J. Trump continues his stream of outrageous and disquieting statements, journalists must grapple with how to cover him — and if, or when, to abandon the rules of traditional reporting.

The deal, said to be more than $200 million, will begin in 2018 and will allow NBCUniversal to use even more Potter material at its theme parks.