Aug
23
FirstBank: Pallbearer
Posted in: Uncategorized
Aug
23
TG4: Fleadh
Posted in: Uncategorized
The Fleadh Ceoil is the largest celebration of Irish traditional music in the world. TG4 are televising the event across nine days. We wanted to show viewers a sneak-peak of the kind of extraordinary musicians on show over the course of the festival.
Aug
23
See What Adidas, Powerade and Other Marketers Are Doing in Rio This Week
Posted in: Uncategorized
Olympics ads are everywhere in the world right now, but for some marketers’ messages, you have to be on the ground in Brazil. Here’s a look, from coverage by Ad Age’s editorial partner in Brazil, Meio & Mensagem, at what you would see if you were in Rio de Janeiro this week.
Coconut water is a popular beverage in Brazil, often sipped through a straw from a coconut shell on a Rio beach. Official sponsor Adidas teamed up with Rio juice brand Do Bem to produce a limited edition coconut water drink to hand out to athletes at Runbase Adidas, a space for runners at the Games; it’s also on sale in 200ml and one-liter sizes in a few stores in Rio and Sao Paulo.
Another sponsor, Coca-Cola Co.’s Powerade sports drink, partnered with WPP-owned agency David and ESPN Brasil to introduce PowerStats, an analysis of the day’s performances and statistics by a 20-person team based at ESPN. An 11 p.m. nightly broadcast on ESPN’s SportsCenter will be complemented by a PowerStats website and social media posts.
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