Category: Beyond Madison Avenue
Summary: Google announced on Tuesday it will punish websites that serve “intrusive” full-page ads and pop-ups on their mobile sites by downgrading them in its mobile search rankings.
“Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible,” the company…
The editor and publisher of The Hardwick Gazette, the grand prize in an essay contest, extended the deadline after submissions fell short.
With Facebook announcing mid-roll ads for Facebook Live, the social network is showing a startling disconnect with how much consumer engagement has changed.
Essentially, the concept strives to resurrect the 20th-century TV broadcasting model within the context of a 21st-century social network. Having just recently started testing mid-roll ads, Facebook Live wagers that viewers who log onto the site to see photos and updates from family and friends will not only want to watch live broadcasts — but will also stay tuned for the ads that scroll in the midst of the live programming.
Here’s why it doesn’t translate.
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| THE ORIGINAL? Castrol Vuvuliser / Watch Video – 2015 A vuvuzela that can be used as a breathalyzer Source : BestAdsonTV, Loerie Awards SILVER Agency : Ogilvy Cape Town (South Africa) |
LESS ORIGINAL Carlsberg Breathalyzela / Watch Video – 2016 A vuvuzela that can be used as a breathalyzer Source : Creativity Online Agency : CP&B Scandinavia (Sweden) |
The same tangy, creamy, turbocharged flavor of the bottled stuff, sans animal fat.
He might be the most entertaining tennis player since John McEnroe. Too bad he’d rather be playing basketball.
When Macy’s announced earlier this month its plan to close 100 stores, or 14% of its 728-unit fleet, consumers panicked, investors cheered and analysts gave a slow clap. In the age of omnichannel shopping, almost all retailers are rethinking their brick-and-mortar strategy by trimming stores and allocating more assets to e-commerce.
Since Macy’s is keeping mum on which stores will get the axe next yeara spokesman said the department store chain will publish its list once decisions are made and the company has no comment until thensome firms are researching the issue themselves. 1010data, a data analytics company, recently analyzed consumer behavior and market share to develop its own list of the top 10 likely store closures.
The Midwest-heavy list includes Milwaukee, Wisc., where 1010data found Macy’s has lost 14% of its market share between 2014 and 2015 to retail rivals; Pittsburgh, Penn., where Macy’s has lost 12% of share; Hartford, Conn., where the brand lost 9.4% share; Philadelphia, Penn., where it lost 9.1%; and Detroit, Mich., where it lost 8.2%. Stores in Cincinnati, Ohio; Daytona Beach, Fla.; St. Louis, Mo.; and Columbus and Cleveland, Ohio round out the list.
Taco Bell will air a video on Snapchat during the VMAs promoting its Live Mas scholarship.
MTV will be leaning heavily on Snapchat during the Video Music Awards this weekend, creating content in conjunction with big-name sponsors like Taco Bell and Trojan Brand Condoms.
The Viacom network won’t just rely on snaps from fans and celebrities, as it has done during other tentpole events, but is also producing images, videos and other content for the platform.
Ever wish you could block negative political commentary from your social-media feeds? Maytag believes it has found a way to do so and help sell stainless-steel appliances at the same time.
The Whirlpool Corp. brand is launching a plug-in for the Chrome desktop browser that that will replace political “smears” with humorous content it promises will be non-annoying. The idea is to promote Maytag’s fingerprint- and smear-resistant stainless steel, available on all of its new appliances.
Maytag embarked on the project because of two pieces of feedback from consumers, said Brendan Bosch, senior brand manager. “The first was that stainless steel can be really difficult to clean and easy to get dirty,” he said. “The second was more about social media, that most people find negative political chatter to be one of the most annoying things they come across. So we thought it would be fun to combine both of those insights by creating a plug-in.”
Since the 2016 Summer Olympics wound down Sunday night, NBC’s PR apparatus has been trying to put a brave face on its performance in Rio, but the final ratings data is the stuff of network boss Steve Burke’s nightmares.
Speaking in mid-June during Guggenheim Securities’ sixth annual TMT Symposium, the NBC Universal CEO said that his biggest fear heading into the Olympics was that young people simply wouldn’t show up. “My worry is that that feeling is — you wake up in the morning and you have either hooked America, and you can tell right after the opening ceremony, in the first two or three nights,” Mr. Burke said, in response to a question posed by Guggenheim executive chairman Alan Schwartz. “Either America has fallen in love all over again or they haven’t, and my nightmare is we wake up someday and the ratings are down 20%.”
While Mr. Burke’s nightmare scenario didn’t play out to the letter, the final Nielsen numbers were fairly grim. Through the 17 nights of ceremonies and competition, NBC averaged 26 million viewers and a 14.9 household rating, which marked a 15% decline from the 2012 Summer Games’ draw of 31.1 million viewers and a 17.5 rating. (Rio’s ratings reflect NBC’s Total Audience Delivery, a metric that blends broadcast and cable prime-time deliveries with streaming data.)
As the U.S. Open tennis tournament nears, Mercedes-Benz is teaming with one of the game’s all-time greats in a humorous ad campaign.
“Timeless” features the Mercedes SL and Roger Federer — in multiple forms.
Thanks to a combination of computer-generated imaging and a camcorder, the campaign highlights tennis history by having Mr. Federer perform as stars such as Rod Laver, John McEnroe, Andre Agassi and Bjorn Borg.
The next big thing in tech could come from the unlikeliest of places: a pizza purveyor.
Domino’s took to tech early, introducing in 2008 the Pizza Tracker which marked its transition away from a pizza company that sold online to an e-commerce company that happens to sell pizza.
Today, more than half of Domino’s sales come through its digital channels and about half of those sales are coming through mobile channels with no sign of slowing.
(TrendHunter.com) The ‘Digital Hand’ is an art and design project from Nate Asis, a Toronto-based industrial designer interested in reimagining the physical structuring of design processes. The project is…
(TrendHunter.com) British designer Nasir Mazhar is known for his unique men’s athletic wear designs—with his apparel incorporating artistic elements that make otherwise plain staples standout immensely….
(TrendHunter.com) Takeo Doman is an artist from Osaka, Japan, with a talent for creating surreal illustrations that speak to a variety of different subjects.
The majority of his recent works however tend to…
DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Rasta is a 4-year-old Creative Lab that works with brands on how they can reach young people effectively.
Context
Ibis is a chain of hotels under the Accor Group present in 60 countries. With over 13 hotels in India, it’s the aimed at travelling young corporates. The hotel offers three distinguishing features:
Superior quality bedding
24 hour kitchens
Promise to fulfil all your needs in 15 minute
Pro Kabaddi League
Kabaddi is a high intensity contact sport, with seven players on each side The league started in 2014, with 8 teams owned by leading corporate houses representing 8 different cities in India. Currently in its 4th season with a viewership, standing at over 400 million, second only to the IPL.
The Bengal Warriors Partnership
For the duration of this Pro Kabaddi season, Ibis Hotels will play host to the Bengal Warriors and serve as their official hospitality partner.
Campaign
Ibis – Host to Travelling Warriors Both Kabbadi players and Ibis’ core TG are hardworking people during the day. Nothing exaggerates a tough day at office than playing and practicing for a Kabbadi game. Therefore, it becomes increasingly important for peak performance to take good rest. Sleep, good nutritious food and a general relaxed atmosphere are part of this preparation and IBIS as hospitality partners offer just that.
Video #1 – Akshat Vs Ibis Akshat Singh, Bengal Warriors’ brand ambassador and The Ellen Show Alumnus, is given the chance to wreck as much havoc as he can in an Ibis room. After which, Team Ibis gets 15 minutes to clean it all up and ultimately win.
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