Aug
27
The Humane Society of the United States: Where do puppies come from?
Posted in: Uncategorized
Aug
27
Cavernous Tiny Homes – The Odyssee Home's Layout Aims to Maximize Available Space (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Tiny homes are becoming increasingly popular as a way to live comfortably in a small space while minimizing energy costs, but the problem with a lot of tiny dwellings is that they require residents…
Aug
27
Breitbart Rises From a Curiosity to a Potent Voice in Campaign
Posted in: UncategorizedThe renegade opinion and news site, once a curiosity of the fringe right wing, is now an increasingly powerful voice for millions of disaffected conservatives.
Aug
27
Another Fight in the Redstone Family Feud Is Defused
Posted in: UncategorizedSumner M. Redstone has agreed to meet with his granddaughter, who joined a lawsuit against him, another step toward ending a persistent family feud.
Aug
27
Ad Council "Our turn to help" (2016) :30 (USA)
Posted in: Uncategorized
The Louisiana floods have devastated that region once again, with nearly 60,000 homes being destroyed. An estimated thirteen people have died and more than a hundred thousands Louisiana residents have applied for disaster relief. In fact it’s the worst Natural Disaster tragedy since Hurricane Sandy in 2012. As usual Louisiana residents were the first to takes care of its own. In fact the phrase Cajun Navy is now part of our vocabulary.
The thing is, as brave and awesome as the Cajun Navy is, we could be doing a lot more to help. And so the Ad Council and GSD&M remind us, it’s our turn to help. With a voice over by Mr. allrightallrightallright himself, Matthew McConaughey, still photos in black and white set the scene, the aftermath and salutes those who have already helped. And then it asks the rest of the country to step up and help, too.
Made on a budget, they kept it classy and timely. I’m amazed they got the releases for the photos in time, too. Normally that process takes forever. Nice job, guys.
By the way if you like the song, it’s “Get up,” by Wiretree and you can go to their bandcamp and get it.
Commercials:
Country:
Aug
27
GE: GEeks Go For #CC9900
Posted in: Uncategorized
After a hugely successful campaign across Australia and New Zealand in 2015, GE and Clemenger BBDO Sydney have taken their ‘Tweeting Machines’ campaign global. Designed to demonstrate the power of the Industrial Internet, the campaign sees all of GE’s smartest machines present in Rio taking to Twitter in their mother tongue (binary). GEeks Go For #CC9900 is much more than a product demonstration of the Internet of Things. Hidden in the machines’ Twitter conversations is a coding challenge aimed squarely at the world’s best software engineers and data scientists. Anyone that thinks they have what it takes can register at www.geeksgoforgold.com – the first to the finish line will win USD $10,000 and a trip to GE’s Minds + Machines conference in San Francisco this November.
Aug
27
Facebook Retools Trending Topics to Reduce Human Involvement in News Selection
Posted in: Uncategorized
Facebook is reducing human involvement in how it displays its Trending Topics after a controversy earlier this year over whether editors working for the social network operator silenced conservative news.
After conducting an internal investigation and saying it found no bias, Facebook is still retooling the trending news section to rely more on computers than humans. Instead of showing a headline and a summary, the trending topics will instead show an algorithmically selected topic, like “Olympics,” as well as the number of people talking about it, the company said Friday in a blog post.
Facebook said it will stop using a team of contractors that sorted through the news, some of whom anonymously leaked concerns about bias to the news site Gizmodo. “In this new version of Trending we no longer need to draft topic descriptions or summaries, and as a result we are shifting to a team with an emphasis on operations and technical skillsets,” Facebook said in a statement.
Aug
27
Spotify Said to Be Burying Songs by Artists With Apple Deals
Posted in: Uncategorized
An escalating battle between Apple and Spotify is leaving some musicians caught in the crossfire.
Spotify has been retaliating against musicians who introduce new material exclusively on rival Apple Music by making their songs harder to find, according to people familiar with the strategy. Artists who have given Apple exclusive access to new music have been told they won’t be able to get their tracks on featured playlists once the songs become available on Spotify, said the people, who declined to be identified discussing the steps. Those artists have also found their songs buried in the search rankings of Spotify, the world’s largest music-streaming service, the people said.
Spotify has been using such practices for about a year, one of the people said, though others said the efforts have escalated over the past few months. Artists who have given exclusives to Tidal, the streaming service run by Jay Z, have also been retaliated against, the person said, declining to identify specific musicians.
Aug
27
Nathan Hill Is Compared to John Irving. Irving Compares Him to Dickens.
Posted in: UncategorizedMr. Hill’s first novel, a piece of social satire called “The Nix,” already has admirers in high places.
Aug
27
The Media Chart for August 26: Rizzoli & Isles & Zombies
Posted in: Uncategorized
Aug
27
Facebook Retools Trending Topics to Reduce Human Involvement in News Selection
Posted in: Uncategorized
Facebook is reducing human involvement in how it displays its Trending Topics after a controversy earlier this year over whether editors working for the social network operator silenced conservative news.
After conducting an internal investigation and saying it found no bias, Facebook is still retooling the trending news section to rely more on computers than humans. Instead of showing a headline and a summary, the trending topics will instead show an algorithmically selected topic, like “Olympics,” as well as the number of people talking about it, the company said Friday in a blog post.
Facebook said it will stop using a team of contractors that sorted through the news, some of whom anonymously leaked concerns about bias to the news site Gizmodo. “In this new version of Trending we no longer need to draft topic descriptions or summaries, and as a result we are shifting to a team with an emphasis on operations and technical skillsets,” Facebook said in a statement.
Aug
27
Marketer's Playbook Video: How Toms Wins at Retail by Not (Only) Selling Shoes
Posted in: Uncategorized
When Blake Mycoskie, founder of Toms shoes, decided to open a flagship store along a sun-soaked strip of Abbott Kinney Blvd. in Venice, Calif., people thought he was crazy, but not because opening a retail outlet didn’t make sense for the brand.
Mr. Mycoskie only wanted to dedicate half of the square footage to selling shoes; the rest would become a coffee shop with an outdoor space for people to hang out among the merchandise.
The naysayers joked that Toms’ flagship store would become a trendy oasis with free Wi-Fi for bored locals to waste away their hours, a dog-friendly recreational center for well-to-do moms and their toddlers or a de-facto office for freelancers with a $3 cup of coffee as the only term of their daily lease.
Aug
26
Jennifer Aniston Hates Dry Eyes, Hearts EyeLove in New Spot
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Yahoo Sports shows what happens when fantasy football competition heats up at the office; Dunkin’ Donuts advertises its iced coffee and iced tea deal between 3 p.m. to 6 p.m.; and Pizza Hut shows its $5 flavor menu is a crowd pleaser.
DirecTV continues its campaign with Peyton Manning, to the soundtrack of Lionel Richie crooning “Peyton on Sunday Mornings,” shifting the setting to a park, where an old man has some advice for the retired NFL player.
Aug
26
Chart: Trump's Ad Spending Still Small Compared to Clinton's
Posted in: Uncategorized
The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk
Editor’s note: Here’s the 28th installment of the 2016 Presidential Campaign Ad Scorecard. The chart below represents a collaboration between the Ad Age Datacenter — specifically, Kevin Brown, Bradley Johnson and Catherine Wolf — and Kantar Media’s Campaign Media Analysis Group (CMAG). Some context from Simon Dumenco follows. –Ken Wheaton
Our post last week was headlined “Trump Only Needs to Spend, Oh, Another $100M or So to Catch Up to Clinton.” And though there’s been some newsworthy momentum from the Trump campaign in terms of developing some sort of ad strategy — see, for instance, “These Are the Top TV Shows for Trump Ads So Far” — the fact remains that Team Trump remains, for now, almost absurdly far behind the Clnton camp.
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