Hasta La Creative!

Outdoor, Print
Delirium Beer

Every couple celebrates being married; it’s a moment of joy because they found the love of their lives. But what if these couples divorce? Why not celebrate that now they can go and get drunk with their friends and they won’t receive any complain? Well, this is the feeling we wanted to express in this pieces called “Just Divorced”.

Advertising Agency:Y&R, Bogota, Colombia
Chief Creative Officer:Tito Chamorro
Creative Director:Sebastian Sanchez
Copywriter:Andrés Luque, Juan Pablo Maldonado, Sebastián Cuevas
Art Director:Irene Cruz, German Espitia, Andres Bolivar
Producer:Studio Wallace

PR
Reclame Aqui

To celebrate the 15th anniversary of Reclame AQUI (www.reclameaqui.com.br), the main customer complaint website in Brazil, Grey launched an unprecedented action to remind people of how some of the companies that most disrespect consumers operate. Titled “The Payback Dinner”, the video produced by Grey debuted on Reclame AQUI’s social media channels on April 29 and, in less than three days, it received 7.2 million views, was shared over 300,000 times and impacted almost 50 million people throughout Brazil.

The action invited business executives from some of the companies with the worst customer service according to Reclame AQUI users. Without knowing that they were being filmed by hidden cameras, the business executives got a taste of their own medicine when they were given terrible customer service: delays, lack of attention to their orders, mistakes and the other service shortcomings that their customers face on a daily basis.

Instead of receiving a bill at the end of dinner, the directors were told their experiences reflected exactly those of thousands of their own customers. The identities of the participants were kept confidential.

Advertising Agency:Grey, Sao Paulo, Brazil
CCO:Rodrigo Jatene
Executive Creative Director:Adriano Matos
Creative Director:Marcelo Bruzzesi
Art Directors:Eduardo Nosé and Murilo Domingues
Copywriter:Guilherme Nesti
Producer:Robinson Silva
Rtvc:Nicole Godoy, Mariana Mendes, Natacha Veiga and Ian Inglez
Ceo:Sérgio Prandini
Coo:Marcia Esteves
Client Services:Maria Piraja
Planning:Raquel Messias
Media:Felipe Santos

Reacting to the recent news that WPP has begun to look for Sir Martin Sorrell‘s eventual successor, Publicis Groupe CEO Maurice Lévy commented to Campaign that “Whoever succeeds [Sorrell] needs to be a good human being – not wicked and nasty, generous and not greedy, sharing and not selfish or egotistical.” 

That’s some creative use of adjectives. Lévy, by the way, is planning to retire next May. We’re fairly sure Sorrell has some opinions on his successor as well.

It’s far from the first time the two holding company CEOs have traded words, of course. The comment follows a recent exchange in which Sorrell criticized Lévy’s response to a question about the case against former JWT CEO Gustavo Martinez, suggesting it was a “one man problem” and not “representative of the industry.”

For his part, Lévy seemed to use the clarification of his response as an opportunity to criticize WPP’s handling of the situation, suggesting that Publicis Groupe would have done things quite differently. Martinez’s comments, he said, “…if true, are jaw dropping. To such an extent, that in my opinion, they can only represent the unforgivable fault of one man,” adding, “Should a case of this nature be brought to our attention in our own Groupe, we would react strongly and without delay.”

Does anyone else find this ongoing exchange more than a little sad?

Promo
Geneva SPCA

Each year, hundreds of animals are abandoned at the Geneva SPCA. We believe that even if these animals have a past, they also have a future. So we asked people who have adopted at the shelter to send us pictures with their pets. Then, three of them have embodied the voice of the Geneva SPCA in a campaign based on tarot cards. People spontaneously attached very moving testimonies with their pictures. So we took the opportunity to share these stories on the shelter’s website as proof of the success of adoption to convince the undecided that this is the right choice. And it goes on…

Advertising Agency:Havas Worldwide, Geneva, Switzerland
Executive Creative Director:Folker Wrage
Creative Director:Gabriel Mauron
Copywriter:Thibaud Genevois
Art Director:Simeon Brandner, Pierre-Olivier Gardello
Account Director:Caroline Prince
Illustrator:Yeaaah! Studio
Photolithography:Scan Graphic