Belgian National Lottery: Nadine
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Maron e Leila recebem de volta o publicitário e professor especializado em multimídia storytelling Bruno Scartozzoni. O trio discute a longa jornada da evolução das histórias. Houve um tempo em que esperava-se a linearidade do início meio e fim e hoje vivemos em um mundo no qual juntamos fragmentos de narrativas em plataformas diferentes para […]
> LEIA MAIS: Zing! 35 – Qual o Tamanho de uma História?
Post originalmente publicado no B9
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El Cronista Comercial launched its new institutional campaign enabling an audience less specialized in finances to experience economics as never before. The stars in each piece are some of the new followers on El Cronista’s Facebook fanpage. Called to an aerodrome in the outskirts of Buenos Aires, they were invited to partake in flights aboard aerobatic aircrafts 5000 meters AMSL. Stock going up and down, figures, percentages, and interest rates traditionally expressed into charts were reproduced in flights through vertical drops and ascents at 150 kph. At the same time, the participants received earphones over which they were explained what each movement represented, so they would feel the tension caused by numerous crises, namely that of Greece, 2001, and the dot-com crisis, among others.
Rovio, maker of the Angry Birds mobile game, is aiming to compete with big filmmakers through its animation unit.
In this era of prestige television, “Law and Order: SVU” and other shows from Mr. Wolf prove that procedural dramas still work.
Media companies strive to appeal to people with diffuse tastes who crave novelty and individual experiences and who do not want to be a part of the herd.
When we started using new technology to watch shows on our own terms, without ads, we threw into question the modus operandi of a roughly $70 billion industry. A reckoning seems inevitable.
At the annual television upfront presentation for advertisers, the broadcast networks will introduce new shows. Here is a rundown of each network’s previous season and plans.
Boom Box, an imprint of the comic book publisher Boom Studios, is drawing critical acclaim for its coming-of-age adventures told with a sprinkle of glee.
The action-packed short takes place in Shanghai and subtly highlights the cutting-edge capabilities of Qualcomm’s latest Snapdragon 820 mobile processor as Kai (Leehom Wang) sets out to rescue his missing girlfriend (Olivia Munn) with the help of their mobile devices. At its core, Lifeline illustrates how a major technology company like Qualcomm is tapping a new entertainment model to demonstrate the power of their product in front of a diverse audience
The unusual presence of Mr. Gilbert and Mr. Buffett in the bidding suggests just how far Yahoo and its advisers have cast their net to find potential buyers.