Hasta La Creative!

Outdoor, Print
TEDx

Advertising Agency:GloryParis, Paris, France
Creative Directors:Hugues Pinguet and Arnaud Le Bacquer
Art Director:Gabriel Bonnefond
Copywriter:Djavid Karmaly

Print
Editora Abril

The deep you go, the ugliest it gets. The truth comes pout here first.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
General Creative Director:Luiz Sanches
Executive Creative Director:Bruno Prosperi
Creative Directors:Pernil, André Gola
Copywriter:Rodrigo Resende
Art Director:Renato Butori
Production:?Clan Vfx
Audio Producer:Cabaret
Rtvc:Vera Jacinto, Diego Villas Bôas, Fernando Yamanaka
Client Services:FernandaAntonelli, Ana Clara Grana, Beatriz Almonacid, Beatriz Sztamfater
Planning:Cintia Gonçalves, Sergio Katz, Denis Camargo, Ana Beatriz Nunes
Media:Cassiano Oliva, Thabata Hidalgo, Dener Lages
Approval:Walter Longo, TiagoAfonso, Andrea Abelleira, Keila Arciprete

Media, Direct Marketing, Online
Renfe

While preparing to win the 2016 Champions League this Saturday, Simone goes viral on social media with his starring role in a spot for Renfe. Here is the Case Study.

Advertising Agency:M&C Saatchi Madrid, Spain
Creative Director:Andés Martínez
Art Director:Miquel Alcarria

Film, Online
GNV

When people travel, they would put in their luggage much more things they actually need and it could be so hard and expensive because of airline companies policy. One of the main plus about travelling with GNV ferries is that you can bring with you whatever you want without luggage weight and dimension limits or overtaxes. So GNV found a funny way to bring back to travel the oversize bags and give you the freedom to travel again.

Advertising Agency:DLV BBDO, Milan, Italy
Executive Creative Director:Stefania Siani, Federico Pepe
Art Directors:Luca Frank Guarini, Yuri Alessandro Alfieri
Copywriters:Giovanni Coviello, Gianluca Nucaro
Director:Lorenzo Bassano
Director Of Photography:Emanuele Zarlenga
Editor:Matteo Chiarello
Production Company:DressCode Film
Executive Producer:Silvia Le Pera
Producer:Alessandro Pancotti
Client Service & Head of Operations:Chiara Niccolai
Client Service Director:Emanuela Munafò

Film, Online
Pfizer

Advertising Agency:Grey, Santiago, Chile
Dgc:Carles Puig
Vp:Oscar Lizarralde
Planner:Natu Inzulza
DC:Alberto Osorio
Copywriter:José Pablo Cardone
Art Directors:Roger Benítez, Fernanda Álvarez
Digital Team:Milenka Segovia, Constanza Peralta
Producer:Mauro Medina, Marcelo Cadiz
Account Directors:Viviana Anderson, Loreto Villagran, Paula Larenas
Production Company:Panza
Director:Lucas Tripodi
Executive Producer:Alejandro Moya Gunther
Director Of Photography:Manuel Barrera
Cameramen:Paula Ramirez – Jonny Leon – Matias Jara
Production Director:Pablo Fuentes
Make-Up:Cecilia del Real & Team
Post Production:Panza
Music & Audio:Naranja Mecánica

Online
Kayak

Best metaphor of a boring routine? A .Gif! We created commercials that look like .gifs to encourage people to break their routine and travel. Though, every single loop is slightly different in details than the one before – just as every boring or annoying day is.

Advertising Agency:Jung von Matt / Spree, Berlin, Germany
Creative Director:Florian Schwalme, Marc Isken
Art Director:Christian Kies
Copywriter:Patrick Klebba, Patrik Lenhart
Executive Creative Director:Till Eckel
Managing Director:Daniel Adolph
Agency Producer:Julia Cramer
Account Director:Stefanie Lehmann

Direct Marketing
Ananse

“Safe Stories” is the world’s first repellent storybook. We used nanotechnology to develop this new type of mosquito-repelling product, which contains a natural, baby-safe repellent made of citronella, clove, and neem oils. 

It took four months of trial and error to convert this formulation into a varnish of microcapsules that could coat book pages – pages that are designed to entertain children while protecting them. The microcapsules are stored in the book pages. And whenever the pages are turned, the repellent is reactivated, creating a six-hour window of protection that extends up to 2 meters from the book itself. 

Tests show that the book is effective in repelling mosquitos for 3 months from the time a page is first turned, depending on the frequency of use. The children’s stories remain the same. But the pages of this book can make children’s nights safer … and give peace of mind to their parents.

Advertising Agency:Little George, São Paulo, Brazil
Creative Director:Gabriel Araujo
Art Director:Anderson Borges
Copywriter:Gabriel Araujo
Illustrator:Anderson Borges
Additional Credits:Jamute Audio, Phospro Films

Print
Mitsubishi

Advertising Agency:Oveja Negra, Mexico City, Mexico
Creative Director:Manuel Escalante
Producuer:Georgina Berny
Illustrator:Catzwolf, Forma

PR, Online
Midas

BACKGROUND
According to a study released by the Spanish Organisation of Consumers and Users (OCU) 6 in 10 people think that mechanics tell lies. This belief grew during the economic crisis, when society became more suspicious of car maintenance workshops.At Midas, transparency and sincerity have always been part of our DNA. How could we prove to consumers that our mechanics tell the truth? We found a creative strategy no other brand had ever done before.

IDEA
When you want to know if someone is lying you ask them to “look you in the eye”. That was our starting point.
At www.theeyesthatdontlie.com (www.losojosquenomienten.com) 20 Midas mechanics volunteered to look the best lie detector in the world “in the eye”. We brought EyeDetect, an advanced pupil-analysis-based lie detection system used by the FBI, to Europe for the first time.

RESULTS
The campaign was a success. Confidence in Midas increased by 28.6%, putting us 34 points ahead of the competition. After the campaign, we climbed from 4th to 1st position as the favourite vehicle maintenance brand, ahead of Official Dealerships. 

• 220K eyes saw the website
• More than 80K saw the campaign videos
• More than 100 national and international media mentions
• An estimated audience of 25.6 million
• EARNED MEDIA of 2.25 million
• Increased sales of 5.1% over 2015
• Total campaign cost: €81,035 

Advertising Agency:Proximity, Madrid, Spain
General Creative Director:Eva Santos
Executive Creative Director:Susana Perez Bermejo
Creative Director:Pilar de Giles López
Copywriter:Raul Somaza, Francisco Cuadrado, Nestor Jimenez, Fernando Esteban, Sacramento Martinez
Art Director:Daniel Sanchez, José Luis Díez
Graphic Production Director:Gemma Selga, Astriz Menéndez
Video and photography:Elias Maldonado, Teresa Muñoz
Creative Technology Director:Víctor Madueño
Systems Technology Director:Rafael Zafra Polo
Service Client Director:Cristina Esteras
Account Director:Erika Martín
Account Executive:Lidia del Puerto