2016 Election Digital Ad Spending Will Break $1 Billion
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A report from Borrell Associates shows digital is gaining importance in politics, breaking $1 billion or 9.5% of total political ad spending in the 2016 election season. But broadcast TV spending will still take the lion’s share at $5.8 billion or 51% of the total.
If you’re worried you’ll see less red, white and blue ads with patriotic symbolism, don’t be; the report, “20152016 Political Advertising Outlook,” said political advertising spending will hit $11.4 billion in 2016, a 20% increase from 2014. Combined spending for this year and next year will reach a staggering $16.5 billion.
After broadcast TV comes cable spending, with $1.1 billion or 10% of the total 2016 political ad spend. Digital closely follows, then newspapers with $848 million (7.4% )and radio with $827 (7.3%) of total spending.
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