Hasta La Creative!

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Boca Maldita Beer

Advertising Agency:Candy Shop, Sao Paulo, Brazil
Creative Director:Bruno Regalo
Copywriter:Zé Luís Schmitz, Ricardo Mercer, Carolina Ceccon
Art Director:Bruno Regalo, Thiago Matsunaga, Bárbara Rossi

The decades-old stereotypes of gaming as an environment for antisocial teenage boys and young men living in their parents’ basements is vanishing. More than half of Americans, 59%, play video games and the average player is 31 years old, according to 2014 research by the Entertainment Software Association. To reach this coveted affluent millennial audience, more nonendemic brands like phone providers, food companies and consumer packaged goods, are looking to tap the now-mainstream gaming space.

Here are five tips for connecting with gamers.

Don’t just slap on a logo

Continue reading at AdAge.com

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Geico

Advertising Agency:IQ Agency, USA
Executive Creative Director:Clark Moss
Associate Creative Director:Carol Montoto
Art Director:Tricia Gillentine
Copywriter:Sarah Giarratana
Director:Ben Callner
Producer:Khia Banks
Additional production credits:Pogo Pictures, Nine Mile Circle

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Collingwood Elvis Festival

Collingwood Elvis Festival is the world’s largest Elvis celebration of its kind; attracting nearly 30,000 attendees. This year, to attract even more fans to the four-day event, Collingwood launched a campaign to prove that anyone can feel like Elvis. A series of out-of-home posters feature a cop, handyman and doctor in Elvis Presley-inspired bedazzled uniforms similar to what Elvis would wear for his shows. Additional work included ambient stunts, radio, a social media contest, and even an Elvis voice-activated garbage can that thanked passers-by for keeping the Elvis festival clean.

Advertising Agency:Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer:Zak Mroueh
Executive Creative Director:Ron Smrczek
Art Director:Allan Mah
Writer:Nick Asik
Designer:Omar Morson, Allan Mah
Studio Artist:Jamie Morren, Greg Heptinstall, Brandon Dyson
Agency Producer:Kari Macknight Dearborn
Account:Winnie Hsiao
Photographer:Jamie Morren
Michael Headford:Sound Engineer
Client:Town of Collingwood
Clients:Martin Rydlo
Costume Designer:Tess Barbieri, Allan Mah
Hand beading:Kari Macknight Dearborn, Winnie Hsiao

Outdoor
Adidas

Advertising Agency:Johannes Leonardo, New York, USA
Chief Creative Officers:Jan Jacobs, Leo Premutico
Executive Creative Directors:Tom Martin, Julian Schreiber
Creative Directors:Matthew Edwards, Wes Phelan, Ferdinando Verderi
Senior Account Supervisor:Dominique Dalton
Account Director:Sam Mccallum
Account Executive:Gulru Soylu
Head Of Production:Cedric Gairard
Print Executive Producer:María Pérez
Producers:Loretta Rae, Peisin Yang Lazo
Production Coordinator:Dustin Grant
Designer:Mike Vickers

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Ijota White

Enjoy life.
Super whitening toothpaste.

Advertising Agency:Cheil, Seoul, South Korea
Executive Creative Director:Wain Choi
Creative Director:Saeho Kwon
Art Directors:Giho Lee, Junggi Seo
Copywriters:Dean Pinnigton, Luke Ashiton, Giho Lee
Clay Artist:Sung Gae Kim
Photographer:Tae Whan Kim
Retouchers:Wonsub Park, Jaesung Kim
Media Manager:JinAh Lee

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SabMiler

Advertising Agency:Paistudio, Bogota, Colombia
Creative Director:Artiom Gelvez Kostenko
Art Director:Artiom Gelvez Kostenko, Carlos Ribero
Copywriter:Artiom Gelvez Kostenko, Gorova Iana
Additional Credits:Dima Tsapko

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Jeevansathi.Com

You never know where you’ll find your partner.

To communicate the shift in people’s changing outlook towards inter-regional marriages in India.

Advertising Agency:JWT, New Delhi, India
Executive Creative Director:Amit Shankar
Creative Director:Madhusudhan Rao
Art Director:Madhusudhan Rao
Copywriter:Madhusudhan Rao
Illustrator:Achintya Biswas

Outdoor
Red Seal

Made by nature, brewed by Red Seal.

Advertising Agency:Sugar&Partners, Auckland, New Zealand
Creative Directors:Dave Nash, Damon O’Leary
Art Director:Dave Nash
Copywriter:Damon O’Leary
Photographer:Garth Badger
Designer:Steph Taylor
Additional Credits:Gary Butcher

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Orijin

Advertising Agency:SO&U, Nigeria
Creative Director:Anthony Ekun
Art Director:Ayotunde Ishola
Copywriter:Seyi Owolawi, Olusegun Korode
Deputy Creative Director:Ken Orimalade
Photographer:Ayotunde Ishola