Are Beards Dead in Post-Hipster Era? Dollar Beard Club Says No
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“Duck Dynasty” may be in ratings decline, and some have pronounced the end of the beard trend in a post-hipster era. But don’t tell that to Dollar Beard Club, which since its June launch is having a viral run akin to its clean-shaven forebear Dollar Shave Club three years ago.
If beards are falling out of fashion, many people haven’t heard, such as the Los Angeles Dodgers, whose Justin Turner, Scott Van Slyke and J.P. Howell sport bushy beards (along with goateed Adrian Gonzalez). Or everyone else: Google Trends still shows a continued seasonally adjusted climb in searches on beards and beard products.
Besides Dollar Beard Club, another fledgling beard-products brand, the Goatee Saver (a plastic stencil that fits over goatees to allow men to shave around them) recently won distribution from Walmart.com and a trial in some Walmart stores.
