Hasta La Creative!

Sports Illustrated has published 25 newsstand covers for its issue celebrating the champion U.S. Women’s World Cup team, far more than it has for any team or event before.

The brand has previously printed multiple covers primarily for regional appeal, distributing versions of college and pro season previews around the country, for example, with locally appropriate teams or players. But it hasn’t done more than six regional covers for a single issue, according to a spokesman. And the new issue’s various covers will be distributed randomly around the country.

“The USWNT has plenty of recognizable, even famous names, but we couldn’t think of a group so thoroughly identified with a team as this one,” Managing Editor Chris Stone said in an email. “We could go two ways: a team shot, which seemed a little conventional here or something different and fresh: honoring not just one or two players, but all 23 of them with their own cover. Each player and Coach Ellis deserves her own cover, that’s what we settled on.”

Continue reading at AdAge.com

NASA oferece simulação em tempo real dos registros da sonda New Horizons

> LEIA MAIS: Plutão: Acompanhe a aproximação histórica ao planeta anão com um aplicativo no seu desktop

Post originalmente publicado no B9
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(TrendHunter.com) From tech-powered education that speaks to the youngest generation’s affinity for digital tools to youth-targeted marketing that seeks to foster relationships with consumers at an early age,…

Category: Beyond Madison Avenue
Summary: Our business environment, generally speaking, is reactionary. A player makes a move in the environment, and another player or group of players reacts. Based on the reaction, there are a number of observations we are able to make.

After post-modernism, what’s next?

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From Adbusters #120: Manifesto for World Revolution PT.III

We carry with us gadgets, small inventories and surveillance equipment that monitor our every move, every thought and we accept this state of global order. This systematization of life in real-time is far more frightening than the postmodern mind could ever have imagined. Rather than seeing a march of eras, a narrative progression towards a better future, today we are contemporary, simultaneous and a resistance to the ethics of place has developed as a consequence. Today we face a global pause, the time of no modernity, or nomo. Each one of us is a behavioral algorithm, clocked, analyzed, monitored and conditioned. We exist in a panopticon and we willingly pay our membership dues so that we too can feel connected to it, this real-time network of simultaneity . . . the permanent now.

We are in an endless flow of simulated ambience which comes to a grinding halt the moment the network signal is lost.

—Michael Rattray

• #120
• pomo

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