Advertising: Why Bother With It?

Category: Beyond Madison Avenue
Summary: We had the pleasure of attending a dance recital for boys and girls with ages ranging from 10–18 years old. The young men and ladies were incredible to watch. We enjoy the arts, and when we get a chance to see people lose themselves in creative expression, we cannot help but to be immersed in the experience.

Artsper Selection by Fubiz

Pour ce mois de juin, Fubiz a choisi pour vous une douzaine d’oeuvres d’art contemporaines présentées par la galerie en ligne Artsper. Parmi ces pièces, une sélection de sculptures, de peintures et de clichés célèbres qui ont marqué les esprits, des années 50 à aujourd’hui. À retrouver en vente sur le site Artsper.

Eruschka, Nice, 1975 by Helmut Newton.

28 Millimetres, Women are heroes action in Phnom Penh, Peng Panh, 2011 by JR.

Lucky Strike, 1987 (White), 1987 by Keith Haring.

Untitled, 2014 by Aki Kuroda.

Les murs ont la parole, 2008 by Jacques Villeglé.

Aqua Girl, 1979 by Mel Ramos.

Girls in the Windows, 1960 by Ormond Gigli.

Cocoon, 2010 by Thomas Jorion.

Arazzo, 2012 by Thomas Jorion.

Central Park, New York, 1954 by Vivian Maier.

Le petit parisien, 1952 by Willy Ronis.

Alice (Noir), 2013 by Xavier Veilhan.

Xavier Veilhan
Willy Ronis
Vivian Maeir
Thomas Jorion
Thomas Jorion Cocoon
Ormond Gigli
Mel Ramos
Jacques Villeglé
Aki Koruda
4Keith Haring
3JR
2 Helmut Newton
Arstsper

100 Scrumptious Cookie Snacks – From Beachy Iced Biscuits to Sensual Newlywed Nibbles (TOPLIST)

(TrendHunter.com) Scrumptious cookie snacks aim to satisfy all cravings. Whether traditional or utterly bizarre, these creative confections are rather delicious.

Sugar cookies with great execution are the most photo-…

Michelle Phan Eclipsed by Newer Beauty Stars on YouTube


Michelle Phan has been the reigning queen of YouTube beauty for years, leading to her own makeup brand via L’Oreal (Em) and her own beauty products sample subscription service (Ipsy), among many other things. But in yet another sign that social-media stardom can be short lived, Ms. Phan, 28, has been eclipsed not just once but twice by up-and-coming beauty bloggers for monthly views, according to a new report by video analytics firm Pixability.

Bethany Mota (macbarbie07), 19, actually surpassed Ms. Phan for monthly views for the first time in late 2013 and has kept growing since. An even faster riser, Zoe Sugg (zoella280390), 25, surpassed Ms. Phan for monthly views in February, and Ms. Mota this spring, according to the Pixability data. Both Ms. Mota and Ms. Sugg now top Ms. Phan for subscribers as well.

With nearly 1.2 billion lifetime views, Ms. Phan still tops both Ms. Mota (682 million) and Ms. Sugg (433 million). But things are changing fast. Ms. Sugg hit 28 million monthly views last month, surpassing the all-time category record of 26 million Ms. Phan set in 2009 with her “How to Get Lady Gaga’s Eyes” videos.

Continue reading at AdAge.com

ABC On Track to Shatter 13-Year Record For NBA Finals


ABC is on a record pace with its coverage of the 2015 NBA Finals, as a pair of absolutely bonkers but enthralling overtime games between the Cleveland Cavaliers and Golden State Warriors has delivered huge ratings.

According to Nielsen live-plus-same-day data, the Cavs-Warriors series is averaging 18.3 million total viewers and a 10.6 household rating. To put that in perspective, ABC through the first two games of the Finals is up 22% in overall deliveriesGames 1 and 2 of last year’s Heat-Spurs showdown averaged 15 million viewerswhile its household ratings are up 14% versus a 9.0 a year earlier.

While demographics are generally coin of the realm where TV is concerned, they are of secondary importance during big-ticket sporting events. (Unlike general-entertainment programming, which lives or dies on deliveries of adults age 18-to-49, guarantees made to advertisers who buy sports inventory are based on household ratings.) That said, the NBA Finals are averaging a 7.1 in the 18-to-49 demographic, up 18% from the year-ago 6.0.

Continue reading at AdAge.com

A Surf Session in Norwegian Cold

Le directeur de la photographie norvégien Max Larsson a suivi les deux surfeurs professionnels Timothy Latte et Alessandro Piu durant une session dans le Nord de la Norvège. Le film nous amène à côtoyer le contraste entre les montagnes enneigées et les vagues des eaux froides de la Mer de Norvège. Des images bien éloignées de celles des îles paradisiaques bordées par les eaux turquoises, mais pas moins éblouissantes.

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Soli Project by Google

« Soli » est le nom du nouveau projet visionnaire de Google. Il repousse les limites des nouvelles technologies et des objets connectés grâce à un capteur sensitif réagissant aux simples mouvements de la main. L’utilisateur peut, par exemple, changer l’heure de sa montre ou augmenter et baisser le volume de sa musique sans toucher à ses objets.

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40 Macaroni Mash-Ups – From Mac & Cheese Burger Buns to Cheesy Macaroni Waffles (TOPLIST)

(TrendHunter.com) Mac and cheese has always been a classic comfort food, but these cheesy macaroni mash-ups take the beloved pasta dish to a whole new level. Hybrid recipes are nothing new in the culinary world, but…

Magnetic Clothing Storage – The 'Cling' Hangers Provide a More Practical Way of Hanging Clothes (GALLERY)

(TrendHunter.com) ‘Cling’ is the world’s first magnetic hanger that is specially designed to provide a more functional option for hanging clothes in a closet or on a clothing rack. The magnet-…

Gripping Gang Portraits – Jono Rotman Photographed Haunting Portraits of Mob Members (GALLERY)

(TrendHunter.com) Photographer Jono Rotman shares a collection of haunting portraits of New Zealand’s gang called ‘Might Mongrel Mob.’ The images reveal a group of men wearing dark clothing and hats,…

12 Examples of Wearable Baby Tech – From Smart Thermometer Patches to Health Data Pendants (TOPLIST)

(TrendHunter.com) These examples of wearable baby tech range from smart thermometer patches to health data pendants that ensure your baby is developing in a healthy way. As wearable tech becomes more prevalent among…

GTA Remake in Real Life

La chaîne Youtube « CorridorDigital » est à l’origine de ce remake du jeu vidéo GTA, à la réalisation très réussie, ancré dans la réalité et se déroulant au coeur de la ville de Los Angeles. Tous les détails qui font le succès du jeu vidéo y sont présents : la démarche du héros, les vols de voitures, la violence, les poursuites, la musique ou encore l’inscription du nom des quartiers de la ville en bas de l’écran.


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Nike – Hypervenom II

Le studio ManvsMachine, vu précédemment, signe la présentation de la nouvelle chaussure de football de Nike, la Hypervenom II. Ce nouveau modèle est doté d’un élastique qui s’adapte et maintient la cheville. Le modèle est confectionné de manière à garantir des mouvements plus naturels au toucher du ballon.

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Playful Snack Photography – These Vibrant Images of Amsterdam Snacks Convey a Cultural Experience (GALLERY)

(TrendHunter.com) Dutch photographers Adrian Woods and Gidi van Maarseveen have created a vibrant food-photography collection of Amsterdam snacks.

The two photographers wanted to expose the culinary landscape of…

70 Exciting Chicken-Based Dishes – From Chocolate Chicken Burgers to Yogurt-Fried Chicken (TOPLIST)

(TrendHunter.com) We are now entering barbecue season so these chicken-based dishes are worth the try. Whether vegetarian or a proud carnivore, there is a chicken recipe that appeals to all crowds.

While such…

Versatile Cycling Skirts – The 'Bicycle Wrap Skirt' Provides an Easy Way for Women to Bike in Style (GALLERY)

(TrendHunter.com) The new cycling skirts designed by ‘Forest and Fin’ provide a convenient solution to the issue of biking while wearing a skirt or dress. Designed to be both functional and stylish, the &#…

100 Eco-Friendly Beauty Products – From Simplified Ingredient Skin Care to Unisex Bath Products (TOPLIST)

(TrendHunter.com) The beauty industry has proven it can be ethical with these eco-friendly beauty products. Whether a beauty guru or skin care enthusiast, these products appeal to all audiences without bringing harm…

Extreme Concept Hypercars – The Tomahawk VGT Will Rip It Up in the Vision Gran Turismo Video Game (GALLERY)

(TrendHunter.com) The Tomahawk VGT is a concept car, launched by Fiat Chrysler Automobiles for the Vision Gran Turismo video game, that follows hot on the heels of contributions from the likes of Peugeot, Infiniti…

25 Nontraditional Platform Shoes – From Cannabis-Themed Platform Sneakers to Rainbow Raver Footwear (TOPLIST)

(TrendHunter.com) The platform shoe may have been birthed in the late 60s, but these nontraditional platforms show just how far the funky shoe style has come.

Contrary to the basic style of earlier platform shoes,…

Portraits of Adults Posing with Their School Photos

Sur son blog, la designer Américaine Merilee Allred a répertorié des portraits d’adultes posant avec une photo du temps où ils étaient à l’école. À travers ce projet qu’elle a nommé « Awkward Years Project », Merilee souhaiterait que ces personnes soient fières de ce qu’elles sont devenues. À découvrir.

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