Hasta La Creative!

Media, PR
Biocoop

Biocoop is the first retailer of organic food in France. It has been founded by farmers and consumers truly committed to a greener and more responsible planet. Biocoop asked us to raise awareness about their uncompromising ethics and philosophy. Our campaign needed to stay true to their DNA.

The idea was to produce the first eco-friendly integrated campaign ever.

We had to rethink every single production detail from scratch and find green innovative ways to address every touchpoints.

Plane transportation, use of actors, postproduction or digital retouching were banned. We took special care to control the origins and compositions of all devices, built some of them when needed, reused old techniques to shoot prints and films, and invented new ones on the Internet and social networks.

Global overview:
7,312 total tweets by 5,733 users
10,421,251 impressions on Twitter only
98 % positives mentions
+ 156 000 visits on Twitter profile
+ 2300 followers
1455 tweets including the word «genius»

Advertising Agency:Fred & Farid, Paris, France
Chief Creative Officers:Fred & Farid
Executive Creative Directors:Benjamin Marchal, Olivier Lefebvre
Copywriter:Noé Sato
Art Director:François Claux
Assistant Art Director:Alexandre Jegou
Digital Art Director:Rémy Gendre
Head Of Social:Matthieu Bouilhot
Brand Supervisor:Patrick Marguerie, Maéva Selami
Account Supervisor:Emmanuel Ferry
Account Manager:Joy Arfi
TV Producer & Art Buyer:Adélaïde Samani
Print Producer:Julia Durey, Olivier Lepaire
Digital Producer:Domitille Doat, Jim Tran, Benjamin Bouzerau-Levy
Director:Killdeath
DoP:Zach Spiger
Photographer:David Ledoux
Typographer:Aleksi Cavaillez
Photo developer:Paul Feton
Media Strategist:Julien Levêque, Lauren Godet
Music:Capitaine Plouf
Production Company:Continental Productions

Film
Leroy Merlin

Advertising Agency:Publicis, Milan, Italy
Executive Creative Directors:Bruno Bertelli, Cristiana Boccassini
Associate Creative Director and Copywriter:Stefano Battistelli
Creative Supervisor And Art Director:Francesco Epifani
Client Service:David Pagnoni, Federica Fragapane, Ilaria Massinissa
Agency Producer:Federica Manera
Production Company:Think | Cattleya
Director:Pep Bosch
DoP:Oriol Vila Hosta
Editor:Stuart Greenwald
Executive Producer:Simona Della Porta
Producer:Rossana Ceriani
Post Production Video:Band
Postproduction:Screenplay
Music:Fabio Gargiulo
Client:Leroy Merlin Italia
Communication Director Leroy Merlin Italy:Stefania Savona
Project Leader Communication:Monica Pierini, Paola Rastelli

Media, Print
Mortein

Advertising Agency:Havas WW, São Paulo, Brazil
Creative Director:Rodrigo Corbari, Akira Tateyama, Marcelo Bresciani
Art Director:Felipe Perles
Copywriter:Akira Tateyama
Additional Credits:Tales Bahu

Print
ACT

Advertising Agency:Windsor Paris, France
Executive Creative Director:Ivan Pierens
Art Director:Christophe Provost
Copywriter:Fabien Moussart
Photographer:Marc Da Cunha Lopes
Photography Production:Continental Productions
Executive Producers:Manuel Morales, Nicolas Billon

Outdoor
Harmony

Long-lasting pleasure.

Advertising Agency:Fcb, Lisbon, Portugal
Creative Director:Edson Athayde
Art Directors:João Martins, Rita Silva
Copywriters:Vicente de Melo, Edson Athayde
Photographer:Frederico Van Zeller, Garage

Print
Urbi Et Orbi

We take you exactly where you want to go.

Advertising Agency:Agência3, Rio De Janeiro, Brazil
Creative Director:Paulo Castro
Head Of Art:Rodrigo De Lamare
Art Director:Lucas Queiroz
Copywriter:Daniel Bensusan

Print
Amnesty International

Amnesty International and Air Brussels launched a campaign together to help promote a photo contest for school children: “Rights in the eye”.
The competition requires the school children to awaken the human rights defender inside them. To recruit the future human rights activists three visuals were developed, which depict Gandhi, Martin Luther King and Nelson Mandela when they were still only kids. Contest entries should represent human rights and if possible illustrate where and how they were flouted. A selection of the best pictures will be showcased in a travelling exhibition in 2016.

Advertising Agency:Air, Brussels, Belgium
Advertisers Supervisor:Philippe Hensmans
Creative Director:Marie-Laure Cliquennois, Gregory Ginterdaele
Art Director:Sébastien Stronghead Verliefde
Copywriter:Julien Scouze Riviezzo
Print Production:Maxime Douillet
Craft & Design Director:Caroline Marson
Creative Producer:Bérengère Lurquin, Anne Gruszow
Photography & Retouch:The Pickles
Account Manager:Julie De Smedt

Durant le Weather Festival, évènement musical qui a eu lieu du 4 au 6 juin 2015 au bois de Vincennes, le photographe Antoine Guibert a arpenté les différentes scènes pour en immortaliser quelques instants. À travers des clichés en noir et blanc, il nous livre les portraits des festivaliers ainsi que de certains artistes. À découvrir.

(TrendHunter.com) These niche dating apps demonstrate that no matter who you are or what your interests may be, there is sure to be a matchmaking service out there for you. With dating apps ranging from religion-…

The last six months have seen at least 20 large companies calling media reviews, with a total of $25 billion in media dollars on the line. We’re even seeing creative agencies swoop in, yet few can agree on what’s driving the surge.

It’s a Rorschach test of sorts — what we believe is driving the change depends on how we see the industry. Some assume it’s just the ever-present act of cost-cutting, while others think it reflects transparency issues. As a person tasked with driving change and innovation at a forward-thinking media agency, I see it clearly as a sign that our clients are facing the most profound, rapid changes they’ve ever known, but face a sea of agencies ignoring their needs and holding onto the past.

We’re a few weeks away from Cannes, our industry’s annual celebration of the niche, unambitious application of creativity: the endless use of drones, the hopeful user-generated content, the hopeless iBeacons, the 3D printed trinkets and conceptual vending machines. It’s our chance to reward test-and-learns while our clients face real threats. Never before has the disconnect between their needs and our solutions been greater.

Continue reading at AdAge.com