Hasta La Creative!

It’s easy to get change fatigue these days. As always, we’re hearing urgent calls for brands and agencies to evolve to become more digital, data-driven and tech-first.

You might be forgiven for yawning. In the first place, haven’t we seen this movie before? Nearly every agency today has deep competency in search, display, paid social and even content creation. We’re good with this stuff. In addition, the more things change, the more they stay the same. TV continues to occupy a significant amount of people’s time (4.5 hours per day, according to Nielsen), and brands are still putting a lot of money into it.

But it’s no time to get complacent. While disruption is nothing new, brands are finally responding to it in a big way, rapidly shifting their budgets to new platforms. In the next 12-24 months alone, we’ll see all of the following:

Continue reading at AdAge.com

Media, Promo, PR
Loreal

Women like to express their emotions, but there are times when they don´t want anyone to notice it. McCann Mexico decided to show the emotional value of L´Oréal waterproof mascaras in a special event that took a 100 women to the movies to have a different experience.
The women were welcomed and had their makeup done by L´Oréal beauty experts, that used the waterproof mascara, and then had their photo taken, showing them how beautiful they looked.
 
After that, they were invited to watch the movie, a very emotional one…the blockbuster Titanic. Tears rolled down during the 2 hour screening, and by the end of it they had their pictures taken once more, and they were able to see the before and after the movie shot in a digital screen, and check how their make-up was intact thanks to the waterproof resistance of L´Oréal Mascaras.
The action became a video to be shared in L’Oréal social media channels.

Advertising Agency:McCann, Mexico City, Mexico
Creative Vp:Javi Carro
Creative account group director:Joanna López
Associated creative diretor:Roberto Martínez
Senior Copy Writer:Adria Jauregui
Art Diretor:Myriam Barrios
Account Dircetor:Audrey Amselli
Production House:Unidad 59
Film Director:David “Leche” Ruiz
Production Director:Juan Gonzalez
Production:Rafael López
Client Approval:Delphine Aphecetche

Au printemps 2014, Foster Huntington et son groupe d’amis ont entreprit la construction de cette maison dans les arbres de Skamania, située dans le conté de Washington. Grâce à la volonté de chacun, c’est un rêve d’enfant qui est finalement devenu réalité, avec une structure et un emplacement atypique en plus de l’intégration d’un skate-parc à proximité.

Category: Beyond Madison Avenue
Summary: As a copywriter, I write every day. Subjects are random, deadlines are tight, and clients can get very demanding. From email blasts to content writing to traditional advertising, the writing is all work-related and can get tedious. Sometimes I need to write freely, without parameters, without judgment, without a deadline.

Whether you’re suffering from writer’s block or just looking to write for the sake of writing, here are a few writing prompt ideas to open the creative floodgates. 1. There are plenty of websites that can motivate you to write, almost instantly.

Print
Arrive Alive

If you text and drive you’re a killer.

Advertising Agency:Lowe, Cape Town, South Africa
Executive Creative Director:Kirk Gainsford
Art Director:Dane Alexander
Copywriter:Jeanine Gomes
Producer:Tenille Abrahams
Client Service:Inge Prins
Photographer:Myles Dicky

Media
Reclame Aqui

Advertising Agency:Grey, Sao Paulo, Brazil
Chief Creative Officer:Rodrigo Jatene
Creative Director:Federico Russi
Creatives:Eduardo Nose, Lucas Heck
Copywriter:Federico Russi
Media:Davi Monteiro
Rtvc:Natacha Veiga, Renata Ruas
Directors:Diego Biazzon, Matheus Ruas
Executive Producer:Tiago Schenk
Producer Account Executive:Tiago Schenk, Vivi Rocha
Postproduction:Produtora Studio Fly
Production:Produtora Studio Fly
Finish:Produtora Studio Fly
Sound Production:Technologica Áudio Online
Producer:Andre Ditti
Sound Engineer:Lucas Benetti
VO Direction:Felipe Pagnossin
Sound Design:Lucas Benetti

Direct Marketing, Print
APAV (Associação Portuguesa de Apoio à Vítima)

In Portugal, ‘home’ is the very definition of a safe place. Sadly, statistics prove that this simply isn’t true. And most of the people are ignoring the awful reality about domestic violence.

APAV (Portuguese Association for Victim Support) wanted to raise awareness, showing the truth of numbers, but also revealing that violence is, most of the times, where least expected, beyond an appearance of normality.

Victims of domestic violence tend to hide and deny their condition. Even so (and aware that numbers are far from reality), in 2014 APAV registered 16.881 crimes of domestic violence: an increase of 78% comparing to the previous year.

This catalogue helped the victims to recognize the problem and look for help. It also had a called to action to everyone that knows someone in this condition. As APAV is a NGO, it needs the society support to help its fight against violence and for for victims’ rights.

The Home® catalogue was more than just a direct mail piece, for them it was a huge statement about domestic violence.

Advertising Agency:Fcb, Lisbon, Portugal
CCOs:Luis Silva Dias, Edson Athayde
Creative Director:Victor Afonso
Copywriter:Victor Afonso
Artistic Directors:Pierrick Allan, Mathieu Chollet
Directors:Luciano Ottani, Alexandre Montenegro
Production Company:Show-Off
Producer:Manuela Fonseca
Agency Film Producer:Cesar Monteiro
Account Director:Carlos Baptista
Account Executive:Pedro Santos

Media, Online
Flickr

We click pictures all the time. Some end up getting appreciated on social media and some just find themselves inside your phone gallery for eternity. What if these pictures could make a difference and help a cause. Enter Pic Aid by flickr, a stock photo website that will allow you to donate your pictures for a cause.

Advertising Agency:Miami Ad School, New York, USA
Art Director:Joaquin Alvarez Limón
Copywriter:Soham Chatterjee
Voice Over:Sarah Holmes

Print
Nissan

Bring the world back to flat.

Advertising Agency:TBWARAAD, Dubai, UAE
Executive Creative Director:Rohan Young
Art Director:Ian Guimarães
Copywriter:Guilherme Grossi
Illustrator:Iluminata

Promo, Direct Marketing, PR
Lifebuoy (Unilever)

Lifebuoy, the world’s number 1 selling germ protection soap, launched an impactful shopper activation campaign, in partnership with agency Geometry Global, to highlight the dangers of bacteria found on supermarket shopping carts. Following global news hype and several university research pieces including a study conducted by the University of Arizona about the dangerous types of bacteria found on grocery shopping cart handles, Lifebuoy and Geometry Global decided to deploy an on-ground activation awareness program in Dubai to address this issue and provide a solution for shoppers. The activation saw the development of the Lifebuoy ‘Handle on Hygiene’, an innovation attached to shopping cart handles that, when swiped across, activates a sanitizer gel, killing 99.9% of bacteria – making it safe to touch.

Advertising Agency:Geometry Global, Dubai, United Arab Emirates
Inventor:Christian Louzado
Ecd:Ben Knight
Acd:Logan Allanson
Art Director:Christian Louzado, Logan Allanson
Designer:Christian Louzado, Calvin Wei? Sheau Yeng, Viko Ferrari
Copywriter:Christian Louzado
Head Of Creative Services:Alvin Chin
General Manager:Nick Walsh, Luke Morris
Group Account Director:Anna Start
Client Services:Siwar Khodr, Ivy Siby, Omar Bitar
Associate Account Director:Andrew Shearer
Client:Lifebuoy, Unilever Gulf.
Unilever Gulf Marketing Manger:Bora Usal Lifebuoy
Assistant Brand Manager:Zina Gorbacheva
Production Company:Alchemy Films
Producer:Jordan Knight Kirstein
DoP:Juan Cernadas
Camera Assistant:Daniel Vignal
3d Graphics:Ghassan Naji??