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The days of desktop advertising powered by Adobe Flash are coming to an end, and agencies that don’t start adapting now will soon find themselves left behind.

Currently, the Flash plugin needs to be enabled in order for people to view virtually all of the dynamic, rich-media ads running on desktop devices, but we are very quickly headed toward a future where consumers will need to jump through hoops to view any Flash ads at all.

Many users already need to opt in to see Flash on their desktops. Browsers like Mozilla’s Firefox and Apple’s Safari have taken steps to make it even harder for users to see these banner ads.

Continue reading at AdAge.com

(TrendHunter.com) A great way to kick off a weekend of cheers with friends is by sharing a classic shot together and these party-ready shooters will not disappoint. Taking shots of pure alcohol can be a bit intense…

Dans sa nouvelle série intitulée « Where Hunting Dogs Rest », le photographe Martin Usborne photographie des chiens de chasse abandonnés. Il les met en relation, parfois sous la forme de diptyques, avec des vues de la province de Séville en Andalousie. De magnifiques clichés surprenants où l’abandon constitue le sujet principal. L’artiste sera exposé 12 juin au 31 juillet 2015 à la Galerie Photo 12 à Paris.

Forest Double.

Ravine Double.

Galgo 2.

River.

Field Double.

The government of Italy is preparing to spend millions of dollars in hopes of convincing Americans that when it comes to food, “just because it looks Italian, doesn’t mean it’s Italian.”

A three-year campaign touting Italian-made pastas, cheeses, olive oils and more will include TV commercials, digital video, PR and retail activations, said Italian Trade Agency officials this week during a U.S. food industry trade show. The goal is to get more Italian products in stores while convincing shoppers that foods made in Italy are of higher quality than those that have Italian-sounding names but are made elsewhere.

Italian food makers face a challenge in this country because the U.S. government does not abide by European Union food labeling regulations that protect geographic designations of origin. That allows an American-made brand to label a cheese as Parmesan, for instance, even though it is not made in the regions of Italy near the cities of Parma and Reggio Emilia. In Italy, so-called Parmigiano-Reggiano cheese is made using a complex and time-consuming method.

Continue reading at AdAge.com

As the debate continues about whether U.S. media agencies collect incentives to buy inventory and services from some companies over others, one template for a contract shows how each side of the table views the situation very differently.

Two ad-tech vendors, speaking on the condition that they would not be identified in order to protect their business relationships, said they received the contract template from executives at Havas Media U.S. as they neared deals with the agency.

The template they were asked to sign was with a Havas entity in Spain called HM Alliance WW, according to the ad tech vendors. The template required them to pay fees to HM Alliance that would be based on the amount of business Havas Media did with the vendors, according to the template obtained by Ad Age.

Continue reading at AdAge.com

Fan Bing Bing is one of China’s biggest stars — maybe the biggest. An actress and TV producer, she’s been No. 1 on the Forbes China Celebrity List for three years running. In Hollywood, she plays a mutant with teleportation powers for “X-Men: Days of Future Past.” In China, she’s the producer and title character of costume drama “The Empress of China,” which made international headlines when censors pulled the show off the air to censor out the actresses’ cleavages. She has more than 33 million followers on Weibo, China’s Twitter. There’s even a Barbie in her likeness.

Ms. Fan, 33, has always been discreet about her love life, so it was big news when she and an “Empress of China” co-star, Li Chen, announced their relationship on May 29 on Weibo. They did it via a selfie on Weibo, with the simple caption “us.” Their posts have been shared nearly 1.6 million times and generated 6.6 million “likes.”

Ms. Fan, a savvy brand ambassador, didn’t let her moment go to waste. And though her post appeared simple two people wearing white shirts against a plain background — it wasn’t.

Continue reading at AdAge.com

La conférence Semi-Permanent, sur le design aura lieu à Sydney, Auckland et Bombay. Une vidéo de présentation de la date de Sydney, réalisée par Raoul Marks, annonce de manière originale les artistes intervenants. On y suit un cosmonaute dans sa descente au coeur d’un univers bien particulier, rappelant le film « Interstellar » et les noms défilent au fur et à mesure de son voyage.

Pour ses 100 ans, le groupe Yaskawa Electric Corporation a mis en place Yaskawa Bushido Project, un manifeste impressionnant mettant la haute-technologie et l’art ancestral du katana à l’honneur. Pour ce faire, l’équipe à fait appel au célèbre samouraï Isao Machii, performant aux côtés d’un robot high-tech reproduisant les mêmes gestes, avec autant de rapidité et de précision.