Hasta La Creative!

The rigorous system, internally called the “ladder,” has helped the brewer scale creative heights, culminating with the 2015 Cannes Lions Creative Marketer of the Year award. Heineken “lives and breathes creativity throughout its organization, and has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands,” Philip Thomas, CEO of Lions Festivals, said when Heineken was announced as the recipient in a statement issued late last year.

The organization cited the ongoing global campaign for brand Heineken called “Legends,” which earned the 2013 Creative Effectiveness Grand Prix and is by Wieden & Kennedy Amsterdam. Ads feature sophisticated leading men navigating urban environments with style. In the past three years, six Heineken-owned brands have won 41 Lions across seven countries.

The secret to Heineken’s creative success is a mandatory internal training program meant to get its 1,500 marketing professionals across 70 countries speaking the same language. The program, called Global Commerce University, was cited in the Marketer of the Year announcement. The program includes master classes hosted at the brewer’s Amsterdam headquarters, as well as workshops in local markets.

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The friends represented IADE at creative festivals, promoting the university by using their own brand of street art, and the same sensibilities can be seen in the winning cover design “Weapons of Mass Creation.” The illustration incorporates as many of the tools of creativity as the duo could come up with, all arranged to form the shape of a lion’s head.

Mr. Eloi said, “At the end of the day, the Lion is the ultimate award for creativity, so everything in there represents part of the creative process, from start to finish.”

Although the Ad Age editors who judge the contest see so many entries using the Cannes Lions trophy that it’s become a clich, this year’s winners had a different take. As well as the more traditional tools of the trade featured in the design — including paper, ink, pens, speakers, a guitar, headphones, and new media — Mr. Gomes and Mr. Eloi enjoyed coming up with ideas that represent the creativity in all of us. “I don’t know any creative who doesn’t like ‘Star Wars,'” for example,” Mr. Eloi said. “It’s like creativity on steroids.” The film is represented by figures of Luke Skywalker and Obi Wan Kenobi, both made out of Lego bricks — chosen because Legos are themselves favorites of creatives.

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Sea and Lake est une entreprise indépendante basée à Toronto et spécialisée dans les impressions et créations de cartes de voeux. A travers leurs cartes graphiques et colorées qu’ils appellent « #cardsforallies », ils témoignent de leur soutien pour la communauté homosexuelle, avec humour et tendresse. Les cartes de voeux sont disponibles sur leur shop Etsy.

Prue Stent est une jeune photographe basée à Melbourne en Australie. Les clichés qu’elle réalise sont, entre bleu azur et rose bonbon, à la fois extravagants et poétiques. À sa manière, elle met en valeur les petits détails singuliers du corps féminins, alterne avec des mise en scènes en pleine nature et set design farfelus.

Dans le cadre de la Fashion Week de New-York qui s’est déroulée en Février 2015, le designer et illustrateur McAmis a réalisé pour le magazine Instyle toute une série d’illustrations représentant des icônes de la mode et de la musique. Inspiré par l’excentricité de ces personnes influentes, l’artiste a voulu leur rendre hommage, en mettant en valeur leur personnalité par le biais de petits portraits réalisés à l’aquarelle principalement.

Sonia Rykiel.

Andy Warhol.

Diane Von Furstenberg.

Divine.

Dolly.

Edith Head.

Fran Lebowitz.

Iris Apfel.

J.S. Bach.

Jarvis Cocker.

Jason Wu.

Joey Ramone.

Karl Lagerfeld.

Marc Jacobs.

Rei Kawakubo.

Ruth Bader Ginsburg.

Vera Wang.

Yohji Yamamoto.

Le photographe américain Franz Steiner est l’auteur d’une magnifique série intitulée « Venice Diary », réalisée au coeur du quartier de Venice à Los Angeles. Il a immortalisé les sessions de skateboard sous la chaleur du soleil californien. Une série colorée et lumineuse.

As the sportswear maker finds itself in business with two of the hottest athletes in the country, it is still figuring out how best to capitalize on those relationships.