Jun
15
Jun
15
Hill Holliday Spins Off Media Capability to Seize More Account Opportunities
Posted in: UncategorizedInterpublic Group of Cos.’ creative shop Hill Holliday is digging its heels into media buying and planning, spinning off its in-house media capability into a standalone shop called Trilia.
“We’re rebranding and repositioning our existing media offering to seize what we see as a market and growth opportunity,” said CEO Karen Kaplan. “There are a ton of media-only reviews that we’re not able to participate in because the media team is part of a creative agency.”
The reason, she said, is because clients worry that including an agency known for its creative heritage (versus media) will make their existing creative agencies uncomfortable. “By forming an independent company, we’ll hopefully be able to compete in more RFPs for more new business.”
Jun
15
Ice Bucket Challenge, 'Like a Girl' Take Top Honors in Facebook Awards
Posted in: Uncategorized
It’s hard to be cynical about the best ads. Even if they’re pushing a product, they’re often promoting something bigger. Consider the two top honorees in the fourth annual Facebook Awards, which are being announced on Monday.
Some people may not consider the “Ice Bucket Challenge” an ad but it was, and then some. What started out as a few people suffering from ALS trying to raise money to fight the disease spawned a phenomenon that drove $220 million in donations to ALS-related charities.
Always’ “Like a Girl” campaign was more obviously an ad but carried a message weightier than “buy these tampons.” By juxtaposing the derogatory phrase “like a girl” with what young girls interpret it to meant, the Procter & Gamble brand helped countless young women — and older women and men of any age — realize that doing something like a girl isn’t a bad thing, sometimes it’s better.
Jun
15
Bob Pittman's Winning Formula: Making the World More Convenient for Consumers
Posted in: Uncategorized
Bob Pittman’s career has been built around math and magic.
The chairman of iHeartMedia and founder of MTV contends that formula “is always important because sometimes people think research is policymaking. All research really does is answer some fundamental questions, and then we have the responsibility to take the answers to those questions and say, ‘Now what are we going to do about it?'”
Research, Bob told me during a video interview on the eve of his induction into the Advertising Hall of Fame, lays out the “fundamental characteristics” of the brand, and then the brand is constructed around what the consumer is looking for. Bob has a knack for explaining what the consumer wants with conviction and enthusiasm, as I discovered during our discussion of his various enterprises.
Jun
15
A Flight Above the Mysterious Land of Jordan
Posted in: UncategorizedScott Sporleder et Ross Borden, respectivement photographe et fondateur chez l’éditeur spécialisé dans le voyage, Matador Network, se sont rendus en Jordanie et ont immortalisé leur périple à l’aide d’un drone et d’une caméra. Les images sont à couper le souffle. Des paysages ocres du désert, en passant par Petra, les villes et les ruines bordées de verdure, nous découvrons un pays aux multiples facettes paysagères.
Jun
15
Bacardi Eliminates Global CMO Role
Posted in: Uncategorized
Liquor marketer Bacardi Limited is eliminating its global chief marketing officer position as it splits executive duties between two new CMOs overseeing North America and Europe.
The organizational changes, announced today, will result in the departure of Dima Ivanov, who had served as global CMO since January. Mauricio Vergara has been named CMO for North America, where his duties will also include global oversight for the Bacardi and Grey Goose brands. Mr. Vergara has been at Bacardi since 2013, holding a variety of regional and global marketing and sales roles.
Shane Hoyne will take over as CMO for Europe and will also assume global lead duties for Martini, Dewar’s, William Lawson’s and Bombay. He was previously at William Grant & Sons where he was global brands director on Grant’s Whisky, Drambuie and Tullamore Dew Irish Whiskey.
Jun
15
Miami Vice: Millennial Whisperer Looks to Grow Its U.S. Hispanic Audience
Posted in: Uncategorized
Vice is taking its talents to South Beach.
The publisher is opening up a Miami bureau to produce more articles and videos aimed at the growing number of young Hispanic people in the U.S. The bureau will also serve as the hub for pulling in content from Vice’s offices in Brazil, Colombia and Mexico.
“We noticed that we have something like 23% of our audience in the U.S. that already is a U.S. Hispanic audience. So we have big audience there. But we were probably relying a little bit too much on our international bureaus, and we weren’t utilizing the creative pool and creative talent in the U.S. to generate that content as much as we should have,” said Vice’s president Andrew Creighton.
Jun
15
CVS to Buy, Rebrand and Run Target's Pharmacies, Clinics
Posted in: Uncategorized
CVS Health Corp. will pay $1.9 billion to buy Target Corp.’s pharmacies and clinics, expanding its reach by adding stores bearing its name inside the U.S. retail chain.
CVS, which already has 7,800 drugstores, will acquire Target’s more than 1,660 pharmacies across 47 states, renaming them as CVS/pharmacy, the companies said today in a statement. All new Targetstores with pharmacy services will include a CVS/pharmacy.
CVS Chief Executive Officer Larry Merlo is spearheading a deeper push into health care, striking the Target deal less than a month after agreeing to acquire nursing-home pharmacy operator Omnicare Inc. in a transaction valued at $12.7 billion. The Target pharmacies bring the company to new markets including Seattle, Denver and Portland, Ore., and will help it reach a goal of operating 1,500 medical clinics by 2017.
Jun
15
Automotive Director Lino Russell Joins Accomplice Media
Posted in: UncategorizedLos Angeles— Accomplice Media has signed German director Lino Russell for exclusive representation in the United States. Russell, who was educated in the United States and England, is an automotive and visual specialist known for his technical skill, dynamic visuals, deft handling of talent and ability to craft vivid stories. His credits include Audi, Ferrari, BMW, Alfa Romeo, Volkswagen, Toyota, Chevrolet and other global car brands.
“I couldn’t be more excited about the opportunity to work with Lino,” said Accomplice Media Executive Producer Jeff Snyder. “He is so talented and versatile, whether it’s the breathtaking visuals and energy in his Ferrari Fear spot, or the elements of family life in BMW Don’t Stop, or the integration of lifestyle with beautiful car shots in his Alfa Romeo Forget spot.”
Russell became acquainted with Accomplice Media through the directing duo John Doe, who are also on the company’s roster. “Accomplice is a great fit,” Russell says. “They have a strong track record in automotive, but they’re not limited to that. They also have a great, diverse roster.”
“I see a growing sophistication to Lino’s work where he’ll be even more appealing to our market,” noted Executive Producer Mel Gragido. “Kia’s Coming Soon and Toyota’s Teenager are great examples. Like Jeff, I am very excited to welcome Lino into the company.”
Russell’s recent work includes a spot for the Ferrari 488 which skillfully weaves performance driving footage with abstract macro-photography. He also directed a campaign launching the Chevy Cruze in China that includes dramatic scenes of a paraglider leaping from a mountain cliff and street performers in nighttime urban environments.
“Car shoots are very technical affairs, but my job is to make it look easy,” Russell says. “Because technology is central to my work, I am involved in all the new developments in equipment and post. I also own my fair share of gear. However, I never use tech as a gimmick. On the contrary, through solid prep and research, I make technical limitations less opposing. Ideally, I let them disappear so I can focus on more important things that make the spot stand out. The narrative and performances are brought into more focus and able to connect with the viewer.”
Russell studied filmmaking at Columbia College in Hollywood and the London Film School. As a student in London, he won a Kodak Student Commercial Award and used it as a springboard to launch his directing career in commercials, music videos and corporate media. He has since won Gold Awards at the New York Festivals World’s Best Advertising, the WorldMedia Festival and the U.S. International Film & Video Festival.
Russell, who has shot in the U.S. on several occasions for European car campaigns, looks forward to working directly with U.S. agencies. “I have always admired U.S. advertising for being so precise and to the point,” he says. “I want to continue to explore new ways to tackle car spots. I am drawn toward car advertising that develops from a very iconic product presentation into something emotional and humanly relatable. I’d also like to branch out into more lifestyle work that focuses on the visual expression of emotion and mood.“
For more information about Accomplice Media, visit http://www.accomplice-media.com/
Jun
15
Incredible Miniature Paintings
Posted in: UncategorizedLe micro-art est une technique qui requiert une bonne dose de technique et de talent. L’artiste turc Hasan Kale fait parti de ces artistes qui nous montrent à quel point cet art peut être fantastique. Sur des parcelles d’aliments ou sur des bouts d’objets, il va peindre, au détail près, de minuscules paysages et portraits.
Jun
15
Eco-Friendly Advertisers Have Unique Opportunities
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Advertising that can create and motivate social change will continue to be a major theme as Millennials and the upcoming generation fill the opening spots in the advertising community. It is no wonder why, for scientists and global observers are seeing and reporting increasing needs to take better care of the environment and for each other.
Jun
15
Ice Bucket Challenge, 'Like a Girl' Take Top Honors in Facebook Studio Awards
Posted in: Uncategorized
It’s hard to be cynical about the best ads. Even if they’re pushing a product, they’re often promoting something bigger. Consider the two top honorees in Facebook’s fourth annual Studio Awards, which are being announced on Monday.
Some people may not consider the “Ice Bucket Challenge” an ad but it was, and then some. What started out as a few people suffering from ALS trying to raise money to fight the disease spawned a phenomenon that drove $220 million in donations to ALS-related charities.
Always’ “Like a Girl” campaign was more obviously an ad but carried a message weightier than “buy these tampons.” By juxtaposing the derogatory phrase “like a girl” with what young girls interpret it to meant, the Procter & Gamble brand helped countless young women — and older women and men of any age — realize that doing something like a girl isn’t a bad thing, sometimes it’s better.
Jun
15
Mirrors Installations in Iran
Posted in: UncategorizedShirin Abedinirad est une artiste iranienne qui explore l’art des miroirs et des reflets. A travers ses deux séries « Evocation » et « Heaven on Earth », elle installe des bouts et des escaliers de miroirs en plein coeur du désert d’Iran ou dans une ville d’Italie. Cela donne une très belle juxtaposition de deux éléments : la terre et le ciel. Elle considère les miroirs comme un symbole de l’eau.
Heaven on Earth, Italy.
Evocation, Central Desert.
Jun
15
Pepsi Ads Take Shot At Share-A-Coke, Polar Bears
Posted in: Uncategorized
Pepsi is taking a swipe at Coke’s iconic polar bears with a summer ad campaign that also knocks its competitor’s Share-a-Coke label program.
The ads, which debut today, mark an aggressive pivot for Pepsi, but not an unprecedented one. The cola giants have of course been battling for decades, but it has been a while since Pepsi tweaked Coke directly in its TV ads. One noticeable effort came in an ad that first ran in June of 2011 that showed Santa Claus rejecting a Coke for a Pepsi. (Santa has long been used in Coke ads.)
“We know that there are few things that grab our fans’ attention as much as seeing our beloved blue and that red next to each other,” Linda Lagos, Pepsi’s brand marketing and digital director for Pepsi said. “It’s done well for us in the past, and it’s just something that we know works and that they love to see.”
Jun
15
Politics and Practices of Secrecy (part 2)
Posted in: Uncategorized
Two of the presentations i enjoyed covered the representation of intelligence agencies in films and tv fiction, another was about the influence that new forms of surveillance are having on the rise of home-grown (‘home’ being the U.S.A., the symposium was organised by the Institute of North American Studies) white extremist groups. And a fourth talk commented on the delusory quest to control State information continue
Jun
15
Silver Knight by Garjan Atwood
Posted in: UncategorizedGarjan Atwood est un artiste italo-belge multidisciplinaire spécialisé dans la création numérique. Parmi ses travaux, le projet « Silver Knight » a particulièrement retenu notre attention : une série composée de portraits de femmes endormies, vêtues d’incroyables costumes-sculptures faits de métaux et de broderies argentés.
Jun
15
45 Portable Cooking Devices – From Compact Camping Stoves to Collapsible Outdoor Cookers (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Whether you are planning a camping trip or you simply want a break from the kitchen, these portable cooking devices are perfectly designed for making meals on the go. While some of these mobile…
Jun
15
What Will Win at Cannes: Lisa Donohue
Posted in: UncategorizedAdvertising Age and Creativity checked in with top agency creatives and execs around the globe to find out what’s likely to take home the hardware at the 2015 Cannes Lions International Festival of Creativity. Leo Burnett’s “Like a Girl” for Always, which has already earned major nods at other festivals, was top of mind for many, as was Honda’s double-sided digital experience “The Other Side” from Wieden & Kennedy London. The industry leaders also shared their opinions on what trends we’ll be seeing and what the festival needs to get even better.
Lisa Donohue, CEO, Starcom USA gives her predictions below.
Ad Age: What’s the best work from your region?
Jun
15
Kleenex Aims to Make Kindness 'Contagious'
Posted in: Uncategorized
People have long turned to Kleenex to wipe away tears. Now the Kimberly-Clark Corp. brand is trying to manufacture them with a campaign that features people coming to the rescue of others in emotional distress. The tagline: “Someone needs one.”
The integrated campaign launched with a TV ad June 8 from a new agency for Kleenex — VSA Partners Chicago, a former design firm turned full-service agency. The 30-second “Time for a Change” spot shows a little girl, seemingly having been bullied, sitting alone and crying as a school bus empties. A little boy stops by her seat to say: “People think boys are loud and immature and don’t care about feelings, but they’re wrong.” Then he hands her a Kleenex from a Pocket Pack.
A 30-second Spanish-language spot from Omnicom’s LatinWorks Austin shows a man making a similar gesture for a woman nearby crying on a train.
Jun
15
Why Are You All Still Vacationing Wrong?
Posted in: Uncategorized
I went on vacation last week.
This you might have known if you tried to email me and received my autoreply.
It states:
Who's in charge here?
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