Media, Direct Marketing
Universal Music
Advertising Agency:BBDO, Buenos Aires, Argentina
Creative Director:Rodrigo Grau, Ramiro Rodriguez Cohen
Dirección creativa interactiva:Patan Tarazaga, Daniel Minaker
Art Director:Bruno Barbosa
Promo, Direct Marketing, Online
Save The Children
Child exploitation is one of the major problems faced by children in Mexico. This problem is in sight of everyone, even in sight of Google Street View. So we used it as a tool to save children in Mexico. http://www.childrenoffstreetview.com
Advertising Agency:JWT, Mexico City, Mexico
Vp Creative:Gabriel Vazquez
General Creative Director:Luis Gaitán
Creative Director:Aléxandros Durán, Francisco Ferro
Head Of Art:Oscar Cuevas
Art Director:Alicia De Sousa, Jorge Becerril, Itzel Oropeza, Krisel González, Eduardo Garches
Copywriter:Sebastián Muñoz, Flor Tepexicuapan
Account:Álvaro Dopico
Agency Producer:Sebastián Zash
Production Company:Unidad 59
Animation:Isaac Téllez
Digital Production:Mirum Agency
Creative Technologist:Jaime Mendoza
UX & Information Architect:Desiree Tornell
Frontend Developer:Jorge Zozaya
BackEnd Developer:Francisco Leyva
Technology Director:Pablo Marín
Outdoor, Print
English Plus
Advertising Agency:Durango Coletivo, Belo Horizonte, Brazil
Creative Director:Marcelo Cruz
Art Director:Diego Guerhardt
Copywriter:Saul Gervásio
Illustrator:Natanael Gomes
Additional Credits:Beto Nunes
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| THE ORIGINAL? Mo’Men – 2010 “A new taste for knowledge” Agency : DDB Cairo (Egypt) |
LESS ORIGINAL Penguin Books “Devour” – 2015 Source : Adeevee Agency : Young & Rubicam Sao Paulo (Brazil) |
La ville de San Francisco est réputée pour ses rues très pentues. C’est pourquoi Karen X. Cheng, auteure de nombreuses vidéos virales et le vidéaste Ross Ching on décidé d’utiliser cette caractéristique pour mettre en scènes les habitants, jouant avec la gravité et donnant l’impression que les rues sont planes et les protagonistes penchés.
(TrendHunter.com) With the recent announcement of a few space-related developments, the collection of top June 2015 science trends revolve heavily around this particular theme. Bill Nye is currently heading a…
(TrendHunter.com) Summer season might as well be rebranded as travel season in the eyes of many people around the world, so it’s only natural that the top June 2015 travel trends would touch on quite a few…
CBRE Group, a $9 billion commercial real estate company, is extending its content marketing program with the launch of “Blueprint,” an online magazine that covers trends and issues affecting commercial real estate and the overall business climate.
“Blueprint,” which launches today, is produced in-house and with digital agency partner Group SJR. It is aimed at CBRE’s clients — including commercial real estate investors and businesses that buy and lease property — as well as the general business audience.
“For our brand to be considered world-class by our clients, we must become known as a company that consistently delivers intellectual capital and thought value to our clients,” said Paul Suchman, who was named chief marketing officer at CBRE Group in August 2013. Since then, he has been working on building the company’s content marketing program, including social media content, research reports and customer stories.
Panera Bread is hopping on the clean-eating bandwagon with the official launch of the “Food As It Should Be” marketing campaign today.
The initiative was first introduced in May with a “No no list” of artificial ingredients Panera will stop using by 2016. That was followed by CEO Ron Shaich’s letter in the Times this weekend highlighting his commitment to healthier ingredients.
Panera sees the positioning as a point of difference with rivals. “A lot of people have great tasting soups and salads and sandwiches, so for us it has to be good for you as well,” said Christopher Hollander, the chain’s head of marketing.
Each year, one of the most heavily guarded secrets of the Cannes Lions International Festival of Creativity is the opening presentation of the Saatchi & Saatchi New Directors’ Showcase. The event continues to be one of the week’s biggest draws. It plays to overflow crowds, not just because it presents the most promising directorial talent, but also for its blood-pumping live intro shows that have included such spectacles as flying robots, a hologram of the showcase’s late founder and legendary creative Paul Arden, and a sound and visual feast controlled by the mood of the audience.
But this year, to celebrate the showcase’s 25th anniversary, Saatchi has broken tradition by announcing what that opener will be prior to the big day.
Since it was introduced in 1991, the New Directors’ Showcase has introduced the ad world to many talents who have gone on to do big things in commercials and well beyond — directors Daniel Kleinman, Jonathan Glazer, Spike Jonze, Michel Gondry, Floria Sigismondi, Dougal Wilson, Jake Scott and more. So Saatchi has tapped 25 of those directors — what Saatchi refers to as the “Illuminati” — to create a new, experimental film to open this year’s event, according to Saatchi’s Worldwide Director of Film and Content and NDS Curator Andy Gulliman.
As PR agencies have crossed the line into digital marketing, digital agency 360i is now also crossing into PR agency territory with its latest launch: a crisis management practice.
“The proliferation of mobile devices and internet access, combined with the catalyst of consumers’ demand for transparency has put brands in a reactive position,” said Rebecca McCuiston, senior VP of influencer marketing at 360i, in an e-mail. “We have always counseled clients in social crisis situations, but as the atmosphere becomes more volatile and social attacks more abundant, we wanted to provide a deeper level of process, planning and training to navigate crises.”
To catch online crises in the making, the agency developed a proprietary technology that automatically monitors online brand buzz and turns media buying and search terms on and off when crises arise, it said. The tool will be part of the broader service, which the shop describes as a “brand reputation management offering that combines social marketing best practices with crisis preparation planning, strategy and social listening.”
Advertising Age and Creativity checked in with top agency creatives and execs around the globe to find out what’s likely to take home the hardware at the 2015 Cannes Lions International Festival of Creativity. Leo Burnett’s “Like a Girl” for Always, which has already earned major nods at other festivals, was top of mind for many, as was Honda’s double-sided digital experience “The Other Side” from Wieden & Kennedy London. The industry leaders also shared their opinions on what trends we’ll be seeing and what the festival needs to get even better.
Barton F. Graf 9000 founder Gerry Graf gives his thoughts on “big” winners below.
Ad Age: What will win big this year?
What’s the hottest big retailer with millennials? Walmart.
The reason may be its investment in e-commerce and mobile, or it could be that its low prices resonated during the economic downturn. Or it could be Tommee Tippee baby bottles (read on).
“Millennials now, as a generation, like Walmart the best, more so than Generation X, more so than boomers,” said Matt Kistler, Walmart senior VP-consumer insights and analytics.
Gun safety advocacy group Evolve is spreading its own version of “stop, drop and roll” and “friends don’t let friends drive drunk” to gun owners. The nonprofit is rolling out a new ad campaign this week that uses star power, humor and media prowess to push its call to action to Americans: “clear it, check it, lock it.”
The campaign is designed to sidestep the gun debate by selling safety as something all Americans should support. Evolve co-founders Jon and Rebecca Bond, who both have marketing backgrounds, are applying lessons from their agency and consulting days to push that message.
“After Newtown,” said Ms. Bond, referencing the fatal 2012 shooting at Sandy Hook Elementary School, “what was perplexing to me is that we couldn’t sell guns and sell safety. … We need to make safety aspirational.”
Rightly or wrongly, allegations of block voting have always dogged Cannes juries. “In the past it was around country pride, so there was a lot of talk many years ago around cartels and blocks of countries voting for their own work,” Mr. Thomas said. “Now, as the Network of the Year and the Holding Company of the Year awards become very important, the focus has shifted to voting in these areas. This is the question we’re trying to address with this algorithm.”
The most recent serious scandal was in 2012, when WPP and Omnicom Group traded accusations of block voting by those holding companies’ agencies on the media jury, where each group had six judges. Without naming names, WPP CEO Martin Sorrell was quoted in the press saying some judges were apparently pressured to vote for certain entries. An Omnicom agency exec retaliated by saying that WPP agencies were “briefed to kill” Omnicom agencies’ entries. After the festival, senior media agency leaders conferred with the organizers, and the media jury was restructured the following year.
Using the algorithm across all the juries, the data can be configured to show how a judge’s voting patterns relate to their own network, to other networks, to holding companies and to particular countries. Presented as a traffic light system — with red indicating cause for concern — it can also be calibrated to show by what percentage a judge has been voting outside of the norm.
Ms. Gibson left The Guardian in March after being passed over for the post of editor in chief.
From Adbusters #120:
To be an anarchist, in a place and time that is like any part of the world in the twentieth century, is to deny legitimacy of almost every feature of that world: its nation states, its religions, its pretense of representational government, its organization of production and consumption, its patriarchal customs, its warped ideals etc. .… there is almost no end to the things one is “against,” to the point that one continually risks slipping into an entirely negative and reactive self-definition (anti-capitalist, anti sexist…). When an “entire society,” i.e., almost everything around you, seemingly to the smallest detail, reflects assumptions contrary to your most deeply held convictions about what the world is and can be — namely, the assumption that hierarchy, domination, violence and injustice are the natural, necessary and permanent characters of existence — than merely to persevere in imagining and acting on the assumption of the possibility of another kind of world is, in itself, a monumental and continual effort of resistance.
Le studio de design graphique espagnol Muokkaa, dont nous avons parlé à plusieurs reprises, a imaginé une série originale pour The American Institute of Graphic Arts. Les créations mettent en relief des citations de figures célèbres ou influentes dans leur domaine dans une mise en scène colorée avec l’imitation de matériaux tels que le bois, le marbre ou le papier.
Le photographe Alexander Heilner survole les paysages des quatre coins du monde et en capture des images incroyables. Parmi ces clichés aériens, on se rend compte de la parfaite symétrie structurelle de certaines villes ainsi que des formes, textures et couleurs étonnantes issues de la nature.
Intrepid Potash Mine, near Moab, Utah.
Cape Coral, Florida.
Black Rock City, Nevada.
Cape Coral, Florida.
City California.
Emirates Estates, Dubai, U.A.E.
Fremont, California.
Great Salt Lake, Utah.
Great Salt Lake, Utah.
Intrepid Potash Mine, near Moab, Utah.
Las Vegas, Nevada.
Las Vegas, Nevada.
Palm Jumeirah, Dubai U.A.E.
Palm Jumeirah, Dubai U.A.E.
San Jose, California.
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