À travers ses petites scènes où il entrepose des véhicules miniatures, Ashraful Arefin, artiste originaire du Bangladesh, donne l’illusion de la pluie et du beau temps. Avec poésie et délicatesse il recrée le monde tel qu’il est, des reflets sur le béton mouillé aux feuilles mortes qui virevoltent. À découvrir.
(TrendHunter.com) These digital retail innovations range from connected store shelves to interactive dressing rooms that are powered by technology. In addition to offering interactive fitting rooms, major department…
Swedish director Patrik Bergh has joined Superlounge for exclusive U.S. spot representation. Bergh is known for work for clients such as Google, Volkswagen, Nissan, Honda, and the BBC. His 20-minute road movie, “Exit,” commissioned by Nissan and created via TBWA, was featured on the Box Set Series 4 of the TV show “24.” Prior to joining Superlounge, Bergh was repped by B-Reel and, before that, Partizan. He is represented in the U.K. by 76 Ltd.
Trusted Choice, a network of independent insurance agents, this month is rolling out a new ad campaign aimed at small and medium businesses, designed to show the freedom of choice independent agents can offer clients.
Trusted Choice is a brand of the Independent Insurance Agents and Brokers of America, and it includes more than 140,000 independent insurance agents who serve consumers and business customers.
“As an independent-agent channel, a singular brand that can represent that channel is vitally important,” said Kevin Brandt, director of operations and marketing at Trusted Choice.
Les créations digitales de l’artiste Néerlandais Rik Oostenbroek varient entre illustrations graphiques et représentations sculpturales abstraites. Il crée des effets de textures très visuels qui s’apparentent à des craquelures et des touches de peintures figées. Une sélection de ses travaux sont à découvrir en images.
Focus sur le nouveau clip de RATATAT – « Abrasive », extrait de leur 5ème opus : une animation rock en noir et blanc réalisée à partir de 4000 illustrations faites par l’un des deux membres du groupe, Evan Mast (aka E.VAX). Produite par Perfect Branch, cette vidéo annonce l’univers de leur nouvel album qui sortira le 17 juillet prochain.
All of the devices people use to browse the web pose a problem for advertisers and the companies trying to sell them ads: They don’t know whether an ad someone saw on one device led to a product purchase made on another device.
Google and Facebook have solved this problem for ads served on their own sites, and now Google is applying the fix to more of the ads it serves on others’ sites.
Google began measuring cross-device conversions in 2013 for its AdWords ads, which are the search ads that appear on Google’s sites and that can be syndicated as display ads across Google’s network of third-party sites. Now Google is adding the more traditional ads it serves on others’ sites and mobile apps to the mix. That means advertisers will get a better idea of whether the banner ads they’re buying all over the desktop and mobile web led to a product purchase or some other conversion, even if that conversion happened on a different device from the one on which the person saw the ad.
As the Chicago Blackhawks secured their claim to a dynasty, the 2015 Stanley Cup Final champions helped NBC Sports deliver some of the biggest ratings in NHL history.
Chicago on Monday night beat Tampa 2-0, securing its third title in six years. In so doing, the Hawks capped the tenth most-watched Stanley Cup game since Nielsen began keeping track back in 1966, as NBC’s broadcast averaged 8.01 million total viewers.
Monday night’s finale tucked in under NBC’s presentation of Game 6 of the Chicago-Bruins grudge match, which drew 8.16 million viewers in June 2013. The all-time most-watched NHL game was Game 7 of the epic 1971 Montreal-Chicago series, which scared up 12.4 million viewers on CBS.
Collection Blanche est un service de cinq assiettes en porcelaine de Limoges illustrées à la main par l’artiste Jules Julien pour TH Manufacture. Sérigraphiés, les dessins représentent de délicates scènes telles que les reflets d’un noeud en satin ou une main tenant une pomme. À découvrir en images.
Category: Beyond Madison Avenue
Summary: We are continually perturbed by the political correctness that is pervading the advertising community.
Are we seriously so worried that we are going to offend someone, or some party? Since when are we so afraid to suggest or advocate an idea that doesn’t appeal to the masses?
Tom Yoo a imaginé et modélisé en trois dimensions un set de construction permettant de donner vie à la célèbre et emblématique sneakers Nike Air Jordan en briques LEGO. Il s’est essentiellement appuyé sur des éléments existants pour concevoir ses modèles. Le projet est actuellement proposé sur le site LEGO Ideas.
(TrendHunter.com) Some of the most beloved cartoon characters are Disney animals including The Lion Kings’ Simba, both Lady and Tramp as well as countless others. Yet what if they were human? Would their charm…
(TrendHunter.com) If you are planning a big move, this global quality of life chart is worth consulting. From relocation company MoveHub, the infographic ‘Quality of Life Around the World’ ranks various…
They didn’t make it.
Jet-lagged and desperate for a new wardrobe, Mr. Atchison wandered into a boutique near the Croisette. But no pants were a natural fit, and there were no tailors available on a Sunday. “A lady in a thick French accent said ‘staples,’ but I couldn’t understand her,” he recalled. “And then she pulls out a stapler, and starts stapling the khaki linen pants.”
He paid the lady for enough clothing to last all week, put on the stapled pants and rushed to his first meeting in Cannes with Sir Martin and agency clients.
Mattel also created a lookbook — available in store and online — that showcases the full Fashionistas line. And the Barbie website features a new game called My Style Book where kids can create their own fashions for Barbie. The brand is also working with YouTube influencers to talk to girls in a new way and spread the Barbie brand further.
“There’s an aspirational aspect to the Barbie brand,” said Ms. Mazzocco. “Using Youtube influencers to get girls to connect in the space of fashion and style was a great addition to how we’re talking to girls.”
Barbie is also building a fashion following on social. The doll’s Barbie Style profile, managed by KCD, has 815,000 Instagram fans and features the doll doing yoga, cruising by the beach and out on the town with a coffee and shades.
Salesforce said clients can now use their CRM data to buy display ads across devices, signaling lofty ambitions in a category it hasn’t yet conquered — ad-tech.
The marketing tech giant will announce its “Next Gen Marketing Cloud” Wednesday morning as part of an ongoing strategy to provide clients with a more integrated offering across its previously disparate sales, customer service and marketing businesses.
The most drastic change, which is the ad-targeting capability, will enable marketers to grab their CRM data from Salesforce. They can then use that data to inform ad buys. That data may include customer purchases, behavior and other information from the customer journey.
The “agency of record” concept is just about dead, and so are the retainers that funded them.
Advertisers have expanded their network of agencies, creating a diverse “family of agencies” to provide specialized services across the fragmented media landscape. Agency funding has been converted to project-based funding. Workloads are uncertain for individual agencies, and as a consequence, so is expected income. Scope-of-work planning is an ad hoc exercise. Uncertainty is on the rise. What does this mean for individual agencies, which have to forecast income and profits for their holding-company owners? What does it mean for advertisers, which now have to integrate the members of their family of agencies? Here are a few observations:
Agencies will cut costs and capabilities
Almost every brand from Taco Bell to your local market has a loyalty program. Waves of shoppers are signing up to access enrollment incentives, and then getting lost in a sea of other rewards cards and apps. U.S. internet users belong to more than 13 loyalty programs, on average, according to Bond Brand Loyalty data analyzed by eMarketer. But only 50% of users are active members, the data showed.
Technology companies like Apple, which is rolling rewards into Apple Pay, may help increase engagement when mobile payments gain traction. And loyalty coalitions like American Express’ Plenti, which combines points across retailers, and platforms like Belly that host customized programs across a variety of retailers, are helping reduce wallet overload.
But brands need to step up to the plate as well. Below are four best practices for rewards programs.
Ad Age: What is the best work from the U.S. Hispanic market?
Mr. Osuna: Volvo’s “Hijacking Car Service” from We Believers [in which Volvo offers car buyers going to a rival’s dealership a ride there in a Volvo]. It’s clever and simple, the kind of idea you wonder why it is that no one had it before. The Mexico Tourism Board’s “Snow Graffiti” [messages about beaches written in snow during Chicago winter] from Lapizsimple, smart, inexpensive and engaging. The California Milk Processor Board’s “Brave” spot from Grupo Gallegos [showing a boy who grows up to be a firefighter reminiscing over a glass of milk]. Beautiful TV spot, produced the right way, with a lot of love for the copy.
Ad Age: What would make Cannes better?
When Leo Macias wants to visit an art gallery, he just has to walk across his living room. He and his wife, Thais Marin, opened the ApArt Private Gallery almost two years ago in their spacious eighth-floor apartment in So Paulo.
And they had the perfect place. “I bought the apartment five years ago, and people said ‘Your apartment is like an art gallery’,” said Mr. Macias.
The pair have curated a dozen shows since opening ApArt in August 2013, with 15-day intervals to prepare the next show (see slideshow of their home and gallery below). Each kicks off with an opening event for up to 200 people, with some kind of performance. Art usually sells for between $430 and $3,400, with the most expensive piece so far going for $43,000.
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