The Broccoli Tree

The Broccoli Tree est un projet du photographe suédois Patrik Svedberg qui s’amuse à capturer un arbre en forme de broccoli depuis 2013. Par toutes saisons et tous types de temps, le photographe finit par nouer une sorte de relation avec cet arbre et à raconter son histoire : les gens qui passent devant en vélo ou avec un parapluie, avec des feuilles d’automne ou bien vertes, de jour comme de nuit, et sous les aurores boréales.

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Filhos desejam feliz Dia dos Pais às mães que os criaram sozinhas

angel

Afinal, tem muita mãe que também é um paizão

> LEIA MAIS: Filhos desejam feliz Dia dos Pais às mães que os criaram sozinhas

Brainstorm9Post originalmente publicado no B9
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Open Letter To Brands – about consumers (aka "Gamergate")

Over at The Week a their correspondent Ryan Cooper, who has written for Washington Monthly, The New Republic, and the Washington Post but as far as I know not worked in advertising or PR, has some advice for brands (or #brands ) about Gamergate, in this ‘open letter to brands’.

The tl;dr boils down to “stay away”, which is an assessment that I’ve previously agreed with, albeit from the polar opposite point of view. And I specifically said stay away from toxic websites that are not only contributing to the outrage culture online, but often were the catalyst of it. For example, when Sam Biddle at Gawker media ruined Ms Saccos life over a tweet joke, then Gawker tricked Coke’s twitter bot into tweeting “Mein Kampf”, and defended it. Mr Cooper correctly assumes that brands don’t want to court controversy – and most do not, though several underdogs have made their name doing just that, American Apparel, Protein World, PETA and Benetton come to mind. “It’s the kiss of death for brands” Cooper says – and it’s also how some brands are actually born. Brands aren’t busy measuring public opinion, brands know they can shape it – Bernbach himself told them so.

Mr Cooper furrows his brow when he addresses the “Corporate PR Departments”.

So let’s be real: I know that when you get hundreds of coordinated emails purportedly in favor of “ethics” and against “bullying,” your first instinct will be to give in immediately. Intel, Adobe, and Mercedes-Benz all folded before Gamergate, because it carries the hallmarks of a genuine consumer rights movement.

No, lets be really “real”, yo. This lazily penned post is a massive insult to anyone working in advertising and PR, assuming off the bat that public relations is all about waiting for fires to put out and that the default strategy for anything is to run away scared as soon as a million moms, little old ladies from Hastings, or people who associate with the hashtag “Gamergate” send in emails. But it gets better! The statement about bullying above, is just leading up to…..

To fold in the face of their demands is to lend credence to a movement widely regarded as despicable, and you will be attacked in the strongest terms by numerous writers, including this one, who work at outlets with far more influence over brand perception than Gamergate.

What is that? A threat? Is this writer deciding for all brands on the planet what they should be doing or else? That right there is exactly why I said check where your brand is, make your media buyers and PR people earn that paycheck. Do not let your ads be shotgunned all over the webs blog networks via a lazy Adwords approach when you quadruplecheck every single comma in every single social media post.

Here’s the thing, the democratisation of voices on the web by way of boards, forums, blogs and papers also mean that brands no longer have to turn to a media house to reach a target. Brands are well aware of the fact that they own their channels, places where they can produce content such as shows and articles related to their brand, places where you are already curating their own products into Pinterest boards* and where the soft-sell story of Barbie style has four hundred thousand more subscribers than the hard sell of Barbie. The Dot Com era is old enough to buy itself a drink in a US bar, PR managers have grown up with forums and cut their teeth on AOL keywords. Digital has matured, social is now ubiquitous, and the collected data can now pretty much tell us what people are considering to have for lunch by breakfast.

Meanwhile, “content” has been devalued since the first rallying cries against Metallica, and this attitude in turn has made everything from photography to anything written a free for all – ad-supported of course – starting with Metro in subways all around the world. As cheap as it is to get content for free, news sites still need to earn money, and they can only do that by advertising now, paywalls are shunned by the same writers who grab pitchforks just to get clicks. They’re desperate. They jumped on the free-content boat and now they’re hellbent on drowning in it, as newspapers & magazines pooled their images into Flickr, their clips to youtube, and their words to the ether – all while not reading the TOS on who is making money off their data or how that content is allowed to be used. Articles are written, copied, spread and to make a buck the originating site really needs your click, articles are rushed because first out with the headline is top search result in Google. Articles embed youtube videos because they’ll get traffic and ranking in return. Buzzfeed made an entire corporation based on scraping Reddit, tumblr & twitter for stuff they could cobble together into an easily shared clickworthy post.

Since everything under a publication banner is now technically worthless, journalists are simply trying to carve out their new niche as outrage-directors. Like shock jock hosts of yore, but now in online publications and lacking the irreverent humor. If they can’t sell their words, perhaps they can sell their ability to rally the people™. Everything is entertainment now, everything is politicized. It’s all about traffic, and traffic moves in waves of outrage. The only way to make a coin is to earn it by celebrity, not by the content you create. So we can’t blame Cooper and pals, really, for running with “opinion pieces,” which as we all know, do not necessarily reflect those of the media company.

What Cooper may have missed is that the consumers are already way ahead of the media outlets. Twitter personas have been established for years, jumping in on any topic that a journalist will quote them on – like a_girl_irl (who by the way, was never a girl IRL). The most recent star is @GodfreyElfwick who appears regularly in mainstream articles. Cooper’s estimation of Gamergate being “a few hundred at most”, while linking a single Reddit board dedicated to Gamergate topics which has 42,530 members is being willfully ignorant. The few hundred people have created a website listing corrupted journalists, and the social reach of a single thunderclap about it went to 1,111,298 people. Brands want to sell product, and consumers buy products – regardless of how many “strong terms” are used by writers to “condemn” brands for trying to market their wares – which still actually make money, unlike most media outlets online.

(*seriously though, who the heck still does pinterest?)

Behind Alibaba's Decision to Launch a Netflix-Type Service for China


The viewership numbers on China’s streaming sites hint at just how huge online video is in China. “Orange is the New Black” got 54 million views over two seasons on video site Youku Tudou; “Downton Abbey” had 112 million views there in five seasons.

Here’s another big number: There are 649 million internet users in China (that’s twice the entire U.S. population), two thirds of whom watch online video, according to the China Internet Network Information Center. And with stakes so high, China’s online giants have been battling to outdo each other by creating content and paying massive sums to license programming from at home and abroad. Much of what’s online is viewable for free, from “Downton” to “Orange is the New Black” to “Homeland” to “Breaking Bad”; people just watch a few ads to view them. The problem is that ad revenues alone aren’t enough to turn a profit.

There are already several subscription services, but internet and e-commerce giant Alibaba made waves this week by announcing it would launch an ambitious service requiring people to pay for most content. (Alibaba sees it as a Chinese take on HBO or Netflix; Netflix itself has also been looking for a way into China.) Another streaming service backed by search giant Baidu, iQiyi, said this week that its own subscription service has 5 million signups.

Continue reading at AdAge.com

26 Visual Merchandising Innovations – From Tunneled Sneaker Displays to Paper Store Shelving (TOPLIST)

(TrendHunter.com) These visual merchandising innovations range from tunneled sneaker displays to paper retail fixtures that are both lightweight and eco-friendly. As retail spaces become more interactive and…

NBA Finals Reap $224 Million In Ad Sales For ABC


One of the most thrilling NBA Finals in history paid off big dividends for ABC and its advertisers, as the Cavs-Warriors showdown delivered the highest pro hoops ratings since the network secured the rights to the championship back in 2002.

According to Nielsen data, the six-game showdown between LeBron James’ Cavs and Steph Curry’s Warriors averaged just under 20 million total viewers and an 11.6 household rating, edging the previous record (11.5) held by the 2004 Pistons-Lakers series.

For the sake of comparison, the seven-game 2014 MLB World Series averaged 13.9 million viewers and a 8.3 household rating, while the recently-concluded Stanley Cup Final drew 5.5 million viewers and a 3.2 household rating.

Continue reading at AdAge.com

NBC Plans to Let Brian Williams Stay, but Not as News Anchor

The network is expected to announce that Mr. Williams will move to a new role at MSNBC, probably in a breaking-news capacity.




35 Examples of Modular Shelving – From Arboreal Jewelry Storage to Modular Wall Panel Solutions (TOPLIST)

(TrendHunter.com) These modular shelving units range from cardboard retail displays to modular wall panels that can be removed and re-arranged according to a user’s preference. As the ever-evolving world of…

TV Sports: ABC Announcers Prematurely Crown the Golden State Warriors

With under two minutes remaining, ABC’s announcers gave the Golden State Warriors the title before the end of Game 6, which had an average viewership of nearly 23.3 million.




Data For The People: Criando arte a partir de informação

Thorp

Jer Thorp explica como data visualization pode revelar novos caminhos e gerar ideias

> LEIA MAIS: Data For The People: Criando arte a partir de informação

Brainstorm9Post originalmente publicado no B9
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Instaplane: O avião com faixa na praia em tempos de redes sociais

instaplane

Ação monitorou hashtags no Instagram para lembrar turistas de jogar o lixo no lixo

> LEIA MAIS: Instaplane: O avião com faixa na praia em tempos de redes sociais

Brainstorm9Post originalmente publicado no B9
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Com telas nas traseiras de caminhões, Samsung ajuda motoristas em ultrapassagens

Samsung

Criação da Leo Burnett transmite a estrada em tempo real, incluindo modo de visão noturna

> LEIA MAIS: Com telas nas traseiras de caminhões, Samsung ajuda motoristas em ultrapassagens

Brainstorm9Post originalmente publicado no B9
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Living Spaces – Your Style Covered – (2015) :30 (USA)

Living Spaces - Your Style Covered - (2015) :30 (USA)
Living Spaces has long run with the “Your Life. Your Style. Your Living Space” campaign, which positioned the brand as a place to extend your personal style into your home. Theis new work takes it just one step further, depicting certain furniture styles as inspired fashion ideas. This feels a little “Target”, but is a cinematically a good visual update of the campaign where previous ads where sleek and perfectly strategic, but was feeling a little 90s in its split screen execution.

“The idea behind the campaign is discovering the silver lining at Living Spaces, which is all about not having to spend a lot to get such great stuff,” said Pitch Executive Creative Director, Helena Skonieczny. “Also, consumers have become much more design savvy so we need to keep things fresh and always evolve.”

Slashed Sofa Sets – Charlotte Kingsworth Creates an Aggressively Comfortable Couch (GALLERY)

(TrendHunter.com) Charlotte Kingsworth has created a contemporary couch that looks as though it would be at home in a fun house or perhaps even a commercial spaceship. The first because of its unique shape and details,…

Layoffs Sweep Across Rolling Stone, US Weekly


Wenner Media has laid off more than a dozen people across its three magazines: Rolling Stone, US Weekly and Men’s Journal, according to a spokeswoman for the company.

The spokeswoman declined to elaborate on the layoffs, but a Wenner staffer said the cuts occurred in the last few days and stretched across the editorial and business sides of the magazines. They were also equally weighted across all three titles, part of a shift in resources from print to digital, this person explained.

Last year, Gus Wenner, the 24-year-old son of Rolling Stone co-founder and Wenner Media owner Jann Wenner, was given control of the company’s digital arm. His responsibilities extend across both the editorial and business sides of the magazines’ websites.

Continue reading at AdAge.com

Spotify Taps Barry McCarthy, Former Netflix Executive, as New C.F.O.

Mr. McCarthy, previously a Netflix C.F.O., will assume the role on July 6 and will step down from Spotify’s board, the company said.




Apple Music Streaming Service Terms Dismay Indie Record Companies

At least 71.5 percent of the revenue from Apple Music will be paid in royalties, but labels and music publishers will not be paid during a three-month trial.




Large-Scale Hair Installations

La sculpture capillaire « Comfort Hair » créée par l’artiste Yuni Kim Lang s’inspire des Gaches, perruques portées par les femmes Coréennes aisées dans les années 1700. De manière exagérée, cette masse capillaire est une hyperbole de la place importante de la parure dans notre société.

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California Walnut Commission: Recess for the mind

Advertising Agency: Grey, Hong Kong

Gillette: Shave Forth ft. Dr. Lektroluv & DJs from Mars

Advertising Agency: Grey, New York, USA
President Global Chief Creative Officer: Tor Myhren
New York Chief Creative Officer: Andreas Dahlqvist
Group Creative Directors: Jeff Stamp, Leo Savage
Creative Directors: Asan Aslam, Noah Will
SVP Associate Director Of Film Production: James McPherson
Producer: Jason Heller
Assistant Producer: Megan Swan
VP Music Producer: Zachary Pollakoff
BAL: Debby Reiner
SVP / Account Director: Brian Weston
Account Supervisor: Ken Thompson
Account Executive: Katherine Chan
Assistant Account Executive: Sarika Patel
Production Company: Ninja
Owner / Executive Producer: Danielle Hinde
Director: Hiro Murai
Producer: Jason Colon
Editorial: Cut+Run
Editor: Akiko Iwakawa
Producer: Ellese Jobin
EP: Rana Martin
Assistant Editor: Joe Simons
VFX: The Mill
EP: Adam Isidore
Producer: Katie Kolombatovich
Colorist: Fergus McCall
Design: Michael Schaeffer
Lead Flame: Gavin Wellsman
Flame Assist: Jamin Clutcher, Ben Kwok
Sound Design/Mix: Philip Loeb / Heard City