Hasta La Creative!

And now, for something completely different from Dove: A Father’s Day ad.

Via footage culled from across the Internet, Dove’s Men+Care division treats us to to the spontaneous, real-life reactions of 12 different guys as they learn they are going to be fathers. “Real strength means showing you care, even from the very first moment,” we’re told.

Their expressions are somewhat open to interpretation, but these guys are likely either stunned and elated, shell-shocked or generally experiencing emotions that could be described as “on brand.”

Hey, it’s a branded Father’s Day ad, so I think we know, from the first few seconds, pretty much what to expect. Then again, the one branded Father’s Day commercial to try a truly novel approach, from Angel Soft, has faced its share of crap this week for directing praise to single moms. So Dove is probably wise to give the people what they want.

Created by Havas Helia, the spot makes a nice addition to this year’s onslaught of Father’s Day commercials. The joy and wonder we see here is undeniably authentic, and it’s hard not to smile and/or get a bit choked up along with the guys on screen.

But wait until those 4 a.m. feedings kick in. Let’s see how “strong” those dads feel then. Suckers.

« Welcome to Firefox » est la nouvelle création du studio français Vallée Duhamel, fondé par Julien Vallée et Eve Duhamel, pour le célèbre navigateur Web Mozilla Firefox. En collaboration avec l’agence Mono, ils ont imaginé une vidéo qui montre un navigateur qui se construit brique par brique, à la main, page par page et en communauté pour proposer une expérience agréable.

Making of (Cédric Laurenty) :

(TrendHunter.com) These cooking appliances are so high-tech and modern that they will make your regular oven, stove and microwave seem like relics of the stone age. Cooking these days is all about speed and…

Aujourd’hui, prendre le thé peut se révéler très ludique. Dans la même lignée créative que le petit ours blanc et sa canne à pêche, Mr Tea prend la forme d’une petite silhouette qu’il suffit d’accrocher sur le bord de sa tasse. Le petit bonhomme se détendra dans la chaleur ambiante tandis qu’il infusera l’eau. En vente sur Amazon.

Site cria videocase com causas aleatórias e soluções tecnológicas da publicidade

> LEIA MAIS: Garanta seu Leão com o Cannes Lions Grand Prix Generator

Post originalmente publicado no B9
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We’re all swamped with email every day — some of it important, some not.

For consumers, promotional emails often fall into the “not” category. Some users spend valuable time trying to sort birthday invitations from not-so-special offers, some look for software that will do it for them, and some resort to keeping multiple addresses for work, personal and marketing emails — even the ones sent by brands they like.

The inbox fatigue caused by this daily deluge makes customers more prone to ignore, archive or simply delete messages. And along with the rise of social media and messaging apps, it has led some to declare the death of email as we know it. “RIP, traditional email,” technology writer John Brandon recently wrote.

Continue reading at AdAge.com

Le surfeur et photographe américain Ben Moon rend un hommage émouvant à son chien disparu, dans un film éponyme : « Denali », en faisant de lui le narrateur de cette tendre amitié. Il y a dix ans, le surfeur affronte et surmonte l’épreuve du cancer avec la présence de son compagnon. Mais début 2014 c’est au tour de Denali, âgé de 14 ans, d’être atteint de la maladie. Son maître lui supplie de tenir bon un mois de plus. Denali l’écoute et s’en va paisiblement un mois plus tard.

Publicis Worldwide North America has named Andy Bird the new chief creative officer for its New York flagship office.

Mr. Bird most recently served as the executive creative director at Publicis London and has increasingly been involved with the agency’s global clients, such as Nestle, Procter & Gamble and Cadillac. On the latter, for example, he oversaw the “Dare Greatly” Oscars spot featuring overachievers such as Steve Wozniak, Richard Linklater and Jason Wu.

Mr. Bird will replace Rob Feakins, who vacated the CCO post of the Publicis Kaplan Thaler flagship last fall. Before he moves permanently to New York in September, Mr. Bird will divide his time between the London and New York offices to ensure a smooth transition for the agency’s business at both offices.

Continue reading at AdAge.com

L’artiste Danois HuskMitNavn crée des interactions très réussies entre ses dessins et les feuilles de papier sur lesquelles il les représente. Dessinés des deux côtés du papier, les éléments se complètent et prennent un aspect tridimensionnel étonnant lorsque le papier est plié ou même froissé. À découvrir en images.