Ethereal Aerial Sculpture High Above Boston

Après voir fait sensation dans de nombreuses villes telles que Sydney, Seattle ou encore Vancouver, l’artiste Janet Echelman signe une nouvelle installation aérienne cette-fois ci au-dessus de Boston. Une oeuvre magistrale nommée « As If It Were Already Here », à l’aspect quasi-fantomatique le jour et fluorescent la nuit.

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Meet the Math Wizards Who Rule the Murky World of Programmatic Buying


Andre Banilevi was moving through the final stages of a digital ad buy when things suddenly got weird. Working on one of the industry’s automated — or programmatic — technology platforms, Mr. Banilevi reached the screen where buying programs are officially activated, only to find his was already on. Quickly, he clicked his mouse twice to pause it.

“I could spend a million dollars in probably an hour,” Mr. Banilevi later said, explaining what could go wrong in a worst-case scenario.

In this circumstance, however, no harm was done. Mr. Banilevi realized that though the campaign was set to “live” — an instruction to start bidding on and buying digital ad space — its start date was set for the following month, and no money was spent. Relieved, he continued his work.

Continue reading at AdAge.com

You'll Never Guess Which Ad Broke Through the Journalist Bubble


How’s the air supply inside your bubble? Are you comfortable in there? Enjoying the view? Do you even realize you’re in one?

Are you suddenly feeling defensive?

Continue reading at AdAge.com

The Street Messages Book

L’auteur et photographe allemand Nicholas Ganz a écrit le livre « Street Messages » qui porte sur une étude des messages urbains, du street art, le langage des murs et des espaces publics. Il retrace comment cette tradition s’est perpétuée, depuis l’art rupestre et pariétal qu’on peut trouver dans les grottes préhistoiriques et les inscriptions hiéroglyphiques d’Egypte jusqu’aux street-artistes contemporains tels que Banks, Mobstr et Skki qui continuent de faire parler les murs.

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Himalayan People Photography

Originaire de la Réunion, Jérôme Gence est depuis tout petit passionné par L’Himalaya et ses chaînes de montagnes majestueuses. Un rêve d’enfant qu’il a pu réaliser en allant y vivre et s’adonner à l’initiation de la photographie en organisant des ateliers pour enfants. Une sélection de touchants portraits qu’il a pu réaliser sont à découvrir.

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Flying Bubbles of Water

“Day & Night” est un projet artistique pensé par le photographe Londonien Owen Silverwood. Cette série de bulles volantes est en fait une étude sur le mouvement de l’eau lors de la transition entre le jour et la nuit. Tantôt plate, tantôt effervescente, l’approche minimaliste du projet est une belle manière de rendre compte de ces phénomènes naturels.

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Fresh Heresies

A fired up generation of activists is embracing World Revolution as the only dream still worth grasping for.

From Adbusters #119: Manifesto For World Revolution Part 2

As catastrophic climate change kicks in and we inch ever closer to a singularity point, humanity is faced with choices we’ve never had to make before.

Suddenly we’re caught in a clash space of conflicting ideologies, philosophies and spiritual pathways … Norms we’ve taken for granted for generations are morphing into strange new shapes right before our eyes:

Industrial farming is giving way to Pachamama, permaculture, slow eating and ancient earthy ways.

Economists are redefining ’growth’ and ’progress’, banning flash trading, making usury taboo again and ushering in a new kind of global marketplace in which the price of every product tells the ecological truth.

Attorney Generals are dusting off a legal tool that has sat unused for over a century. They’re revoking the charters of corporations that have shattered the public trust and eroded the moral fabric of market economics.

Internet based political parties like Syriza and Podemos are rapidly gaining support in Europe and soon all over the world.

The globalization of activism is gathering pace. Activists who cut their teeth in Athens, Barcelona, Zucotti, Gezi, Rio, Montreal, London et al, are now coordinating their strategies, learning how to launch big bang global events like the #billionpeoplemarch slated to greet world leaders as the COP21 Summit wraps up in Paris this December.

A fired up generation of activists is embracing World Revolution as the only dream still worth grasping for.

— Kalle Lasn

Source

Flowers and Trees Light Projection in Sidney

Comme chaque année, le Vivid Sydney festival illumine la ville australienne d’installations aussi inattendues que créatives. Un festival de couleurs et de lumières qui s’est notamment manifesté sur la façade du célèbre bureau des douanes par de superbes projections d’arbres fleuris. Une oeuvre signée Spinifex Group.

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Exploding Still Lives

Lisa Sorgini, une artiste dont nous avons déjà parlé sur Fubiz, est l’auteur du projet « The Center Cannot Hold / Explosions Are Not Comfortable ». Sous la forme de natures mortes classiques, elle met en scène des explosions au sein de compositions bien rangées, qui viennent troubler l’ordre de l’image.

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Bring Back The Balance ; Greenpeace, by McCann Erickson

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desicreative – Indian Advertising Creative Blog and Community (beta 1.4)

Advertised brand: Greenpeace
Advert title(s): Yin Yang
Headline and copy text (in English): Bring back the balance
Advertising Agency: McCann Worldgroup India
Chief Creative Officer: Prasoon Joshi
National Creative Director: Prateek Bhardwaj
Executive Creative Director: Ravinder Siwach
Creative Director: Denzil Machado, Dalip Singh
Art Director: Dalip Singh
Copywriter:Dalip Singh, Seby John
Illustrator: Sanjay Singh, Tanvi Jaiswal, Dalip Singh
Photographer: Amit Dey
Retoucher: Milind Aglave, Kuldeep Soni
Background :
Greenpeace is one of the largest and most active organizations in the area of environmental protection. The organization runs various initiatives across the globe in the area of environmental protection, conservation and sustainability with the help of volunteers.
Brief from the client:
Greenpeace has always had one brief – to create awareness about the state of affairs the world is in, in terms of environment. It’s a well known fact that mankind has pushed the environment to brink. We are increasingly moving towards a state of no return. The brief was to create a campaign that makes people stop and at least ponder about the state of affairs.

Process
Our campaign simply puts things in perspective. It portrays how we as mankind have created an imbalance in our environment by our sheer greed and indulgence. We chose to use symbols of ‘yin’ and ‘yang’ to portray how off balance we really are today!
This message contains information which may be confidential and privileged. Unless you are the intended recipient (or authorized to receive this message for the intended recipient), you may not use, copy, disseminate or disclose to anyone the message or any information contained in the message. If you have received the message in error, please advise the sender by reply e-mail, and delete the message. Thank you very much.

 

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For Some in Chicago, Spike Lee’s ‘Chiraq’ Has a Title That Rankles

City officials and some residents object to the film’s name, a reference to Chicago’s gun violence, but others say a movie title is not the problem.

Capturing a Prize in Cable

Charter Communications’ announcement of a deal for Time Warner Cable represents the fulfillment of a long-sought goal for the company’s chief executive, Thomas M. Rutledge.




HP "Print for help" (2015) 2:06 (Brazil)

In Brazil, 200,000 people go missing every year. The way people try to find them if of course, by putting posters all over the area. To help facilitate this, HP partnered with Associação Mães de Sé/ABCD.
HP’s ePrint technology, featured in over 1 million printers around the world, allows print jobs to be sent from anywhere and will provide an exponential increase to the NGO’s reach throughout the country. Users will be able to send to their posters to print via email, to printers located in the region, and not just from one printer. Geolocation will help cover more ground in the area. What a great way to demonstrate a feature of a printer in a meaningful way. Let’s hope it does a lot of good.

NOAS "So you think you can stay" (2015) 2:15 (Norway)

Apparently in Norway, refugees are rejected the same was as they are on reality shows. At least according to NOAS (Norwegian Organisation for Asylum Seekers). While these obviously aren’t real asylum seekers, NOAS maintains the Norwegian authorities who are rejecting real seekers are doing it randomly.

This first one in the series features “Amir,” from Gaza , who was tortured by masked men, accused of collaborating with Israeli forces. There’s also Leila Hasani, another contestant who wants to flee Iran because she converted from Islam to Christianity. In both cases, Norwegian authorities rejected their plea for asylum. Again, these are real stories, even if the people we see are fictitious.

While I appreciate how hard it is for refugees to seek asylum, and completely understand the cold-hearted Scandinavian mentality that would never judge something on a case-by-case basis, but rather takes a blanket approach, my problem with this concept is that it cheapens the efforts of people to seek asylum. Using the construct of a game to tell is this isn’t a game just isn’t working for me. And even watching it, I have no idea what I’m supposed to do, and you are relying on my being interested enough to go to the So You Think You Can Stay website and dig further. It just feels too clever for its own good.