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Urbi Et Orbi
Caribbean. Way better off season. Lower prices, better deals.
Croatia. Way better off season. Lower prices, better deals.
Turkey. Way better off season. Lower prices, better deals.
Advertising Agency:Agência3, Rio De Janeiro, Brazil
Creative Director:Paulo Castro
Art Directors:Lucas Queiroz, José Luis Vaz
Copywriter:Gabriel Gil Carregal
Illustrator:Iluminata
Film
Volkswagen
Advertising Agency:Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director:Chris Gotz
Creative Directors:Nicholas Wittenberg, Tseliso Rangaka
Copywriters:Taryn Scher, Neil White
Art Directors:Ross Nieuwenhuizen, Martine Hazell
Director:Robin Goode
Editors:Saki Bergh, Joe de Ornelas
As large movie theaters have negotiated with studios for the exclusive rights to show films in certain geographic areas, some smaller independent theaters have taken legal action.
(TrendHunter.com) The June 2015 luxury experiences and goods demonstrate how the affluent are behaving as consumers and what constitutes first-class. From high-end fashion brands to the best in transportation and…
(TrendHunter.com) As seen in the top June 2015 interactive trends, the use of websites, vending machines, packaging, apps and emerging social media platforms are just a few of the ways brands are encouraging…
(TrendHunter.com) These June 2015 fashion for men trends celebrate two opposing aesthetics that rebel against one another. While the month’s minimalist fashions are taking a nostalgic and 90s-themed approach,…
(TrendHunter.com) These June 2015 lifestyle ideas range from mobile champagne bars to artisanal culinary boutiques that blend food and fashion experiences together. As temporary retail becomes more prevalent across…
Traditional media companies will continue to feel a financial squeeze over the next four years, as flat or declining revenues are expected at magazine and newspaper publishers even as they post gains in digital advertising and subscriptions, a new report shows.
Consumer magazine revenue will be essentially flat this year at nearly $24.6 billion compared with 2014, according to the annual Global Entertainment and Media Outlook from PricewaterhouseCoopers, which was released on Tuesday. It will climb to approximately $24.7 billion by 2019, PricewaterhouseCoopers predicted.
During that time, overall ad sales are expected to rise at a combined annual growth rate of less than half a percent, reaching $17 billion.
Buzzfeed has hired longtime PepsiCo marketing executive Frank Cooper as its chief marketing officer and chief creative officer.
Buzzfeed, which has been quietly searching for its first CMO for months, confirmed Mr. Cooper’s hire to Ad Age. “We’re part publisher, part content producer, part ad agency, so the skillset required is someone who is an amazing marketer and someone who can lead the creative teams,” BuzzFeed President Greg Coleman said.
Mr. Cooper will oversee BuzzFeed’s creative services team, which makes sponsored content for brands. He’ll also manage BuzzFeed’s market research, business-to-business and consumer marketing, as well as work with marketers and advertising executives on forming partnerships.
For brands and content creators, Facebook’s autoplay videos have become a mystical chalice bearing bountiful views—as long as you don’t mind your clips airing in silence.
Instead of expecting users to turn on audio (because who would?), more and more video creators are starting to create clips that work just fine without sound, usually thanks to subtitles or informative animations.
Now Hotels.com and agency Crispin Porter + Bogusky have created a video ad campaign that has some fun with the silence of autoplay.
In the best of the two new spots, we see spokesofficer Captain Obvious playing piano, though activating audio highlights the fact that what he’s really creating is a cacaughony of randomly pounded keys.
Check it out below (you can mute it yourself, if you’d like to recreate the news feed experience), along with another spot that uses a sign language interpreter to get across the brand’s message.
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(TrendHunter.com) The June 2015 products consist not just of recipes and menu items, but innovation in the restaurant and food service industry.
There is an interesting contrast represented, with lots of eco-…
(TrendHunter.com) These mobile pop-up shops range from fashion food trucks to mobile champagne bars that leave visitors with a sensory experience. In recent years, temporary retail has become an important marketing…
Jessica Diehl, the magazine’s fashion and style director, explains the extraordinary efforts that resulted in a cover that set the world atwitter.
(TrendHunter.com) The top June 2015 mobile trends could easily be labeled as lifestyle. The more smartphones become ingrained in daily lives, the more their capabilities span over a range of functions that streamline…
(TrendHunter.com) The June 2015 tech photography innovations continue to focus on the technical side of photography, from inventive camera attachments to the latest apps.
While some studies show that young women of…
(TrendHunter.com) These illustrations of cutesy animals feasting on their prey at dinner time were created by Chicago artist Alex Solis. This is his latest project called ‘Predator vs Prey.’ In each image,…
Last year, smartphone maker BlackBerry launched a rebranding effort to turn around its stumbling brand and recapture b-to-b market share.
In a joint presentation last week at BMA15, Mark Wilson, senior VP-marketing at BlackBerry, and Christoph Becker, CEO and chief creative officer at Gyro, BlackBerry’s agency, presented a case study on the rebranding effort and the challenges they faced.
“When I joined the company 18 months ago, we were focused on b-to-c and we were losing about $1.2 billion a quarter, which is not really a sustainable strategy,” Mr. Wilson said during the presentation. “We’ve had a dramatic shift in our strategy over the last 18 months.”
A recent story by Jack Gillum, Eileen Sullivan and Eric Tucker of the Associated Press states that the FBI is operating secretive State-side surveillance of the American population. As a way of circumventing protections guaranteed by the First Amendment, piloted planes operating under the guise of fake or shell companies indiscriminately collect data. Whereas State-side surveillance by aerial drones is considered a violation of the First Amendment, this is not the case with human operated surveillance equipment. What is described as a small air-force of low flying planes are equipped with state of the art video and cellphone surveillance technology. The Associated Press tracked over 100 flights operating in 11 or more States during the previous month. Aspects of this surveillance program are censored by the Justice Department’s Inspector General and withheld from the general public. While the practice of aerial surveillance is nothing new to the FBI and the companies it operates in secret, the pervasive capabilities of the surveillance technology under deployment are unprecedented.
In the fog of terrorism is the reality of a surveillance State our only reality? This is a difficult question to answer, especially when government is increasingly paranoid about its own civilian population. The next time you see a low flying plane in your neighborhood, turn off your phone and wave hello. These days it’s hard to know who is watching, or why.
To support the journalists, follow Jack Gillum @jackgillum, Eileen Sullivan @esullivanap and Eric Tucker @etuckerap
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