Promo
Baby Town
Advertising Agency:Sparkling, Mexico City., Mexico
Creative Director:Rafa Barthaburu, Esteban Sacco, Daniel De Leon
Art Director:Rafa Betancourt, Fernando Morales
Copywriter:Natalia Cavia
Account Director:Elsy Cornelio
Production House:Home Films
Director:Luis Villalobos
Outdoor, Print
MedcenterPrev
The idea was to use real pictures of familiar characters representing evil at certain times in history. (Charles Manson , Hitler , Mussolini , Stalin, etc ) . But these photos are not those the world knows . We use the photos of these famous men when they were children. This way , they represent the cancer still in the early stages , when it can still be won. An evil that is growing and which can , because of medical advances , be fought efficiently and defeated, bringing health to the patient. We tried to show that prevention is the best medicine against the cancer.
Advertising Agency:Grupo Rai, São Paulo, Brazil
Creative Director:Maurício Cavalcanti, Guilherme Fleury, Marcelo Delboux
Art Director:Marcelo Moura
Copywriter:Marcos Dyonisio
Illustrator:Willian dos SanTos Oliveira, Marcelo Moura
Outdoor, Print
Celeste
Spring your way through the day.
Advertising Agency:Impact/BBDO, Jeddah, Saudi Arabia
Creative Director:Shafiq Alam, Moe Sarhi
Art Director:Shafiq Alam, Moe Sarhi
Copywriter:Shafiq Alam, Moe Sarhi
Illustrator:Oscar Ramos
Outdoor, Print
Bon Cafe
All it takes is a blink. STay awake on the road.
Advertising Agency:Bon Cafe In-House, Jeddah, Saudi Arabia
Creative Director:Shafiq Alam, Moe Sarhi
Art Director:Shafiq Alam, Moe Sarhi
Copywriter:Shafiq Alam, Moe Sarhi
Illustrator:Shafiq Alam
Print
Tide
Sometimes a stain becomes too important.
Advertising Agency:Del Campo Saatchi & Saatchi, Buenos Aires, Argentina
Executive Craetive Directors:Juan Pablo Lufrano, Rafael Santamarina, Ariel Serkin
Creative Directors:Ammiel Fazzari, Matias Eusebi
Copywriter:Italo Canepa
Art Director:Javier Pizarro
Head Of Art:Mariano Espagnol
Senior Art:Fernando Lanuza
Regional Account Director:Diego Feldman
Production Company:Brite
Photographer:Martin Sigal
Executive Producer:Guillermo Iriarte
Digital Retouches:Diego Esperoni
Print
Vivo
There’s a time for everything, including to use your phone.
Advertising Agency:Y&R, São Paulo, Brazil
Executive Creative Director:Rui Branquinho
Creative Directors:Rui Branquinho, Victor Sant´anna
Art Directors:Cleber Cardoso, Raphael de Oliveira
Copywriter:Guilherme Markert
Art Buyers:Monica Beretta, Stephanie Wang
Print
Audi
Advertising Agency:Philipp Und Keuntje, Hamburg, Germany
Executive Creative Director:Diether Kerner
Creative Directors:Sönke Schmidt, Philip Wienberg
Art Director:Vera Jordan
Copywriter:Lukas Bausch
Account Supervisor:Tanja Heier
Project Manager:Stefanie Büch
Photographer:: Agnieszka Doroszewicz, Severinwendeler.Com
Print
Cite De L’architecture Et Du Patrimoine
Advertising Agency:Havas WW, Paris, France
Creative Director:Christophe Coffre
Art Director:Nicolas Harlamoff
Copywriter:Alain Picard
Studio 3D:Illusion
Film, Online
IBM
Advertising Agency:Ogilvy & Mather, Paris, France
Executive Creative Director:Baptiste Clinet, Susan Westre
Creative Director:Daniel Lincoln
Junior Art Director:Edward Macaulay
Copywriter:Nick Bakshi
Account Leads:Mary Mcfarland, Gaia Brunoni
Social leads:Andrea Colaianni, Sharlene Ménard, Stephane EspasaTudo, Marine Paris Media leads: Darlene Lee, Sarah la Rocca
Film
Mars
Advertising Agency:BBDO, Mexico City, Mexico
Chief Creative Officer:Ariel Soto
Group Creative Director:Sebastian Corti
Creative Director:Carlos Oxte
Art Director:Ernesto Alva, Sofia Romano, Jose Mario Muñoz Enriquez
Copywriter:Hector Farias (MEME), Gumaro Dávila Alvarado
Production Company:The Maestros
Director:Gonzalo Olivero
Media, Promo, Direct Marketing, Design
Covergirl
Covergirl wanted to generate awareness about a misuse of its product: applying make up while driving. Being the cause of 1 out of 5 car accidents in México, we let the product do the talking. “Covergirl’s Safety Make Up” is the first giveaway sample that opens once you lock your car. The samples were modified with a simple and economic device: an electronic system locking the sample would unlock it through the radio frequency emitted by car keys, so once the car is closed, the sample would open, uncovering our caring message: Don’t make up and drive. Protect your beauty, Covergirls! We took it to the streets and handed 1,000 free samples to women who were applying make up in their cars. Using the giveaway as our own media, we invited our Covergirls to lock their cars and unlock their beauty. COVERGIRL. Easy, breezy, beautiful & safe.
Advertising Agency:Grey, Mexico City, Mexico
Chief Creative Officer:: Pepe Aguilar
General Creative Director:Luis Guillén, Víctor Figueroa
Group Creative Director:Rulax Rivera, Miguel Ottati
Art Director:Laura Abril Chimal
Copywriter:Rulax Rivera, Miguel Ottati
Account:María Luisa Pinto, Mauricio Vazquez, Daniela Kelly, Marta Cruz
Company Production:Contenido Neto Producciones S.A. De C.V., Postal Films
Media, Film
El Comercio
The main mission of a good newspaper like El Comercio is to cut through the clatter to bring its readers the truth. We wanted to get across this very specific benefit in a TV commercial. To do so we took advantage of Second Audio Program (SAP), a technology that allows for television content to be broadcasted with two audio tracks. We used this feature to create an interactive piece with two alternate audio tracks where the viewer could discover the uncomfortable truth behind a politician’s resignation at the touch of button. The ad was aired nationwide during the nightly news targeting all those younger, urban Peruvians who get most of their news online and are reticent to buy newspapers. The idea was to engage them with a technological feat, which would catch them off-guard in a traditional medium like TV.
Advertising Agency:Circus Grey, Lima, Peru
Chief Creative Officer:Juan Carlos Gomez De La Torre
Executive Creative Director:Emiliano González De Pietri
Copywriter:Nicolás Soto, Christian Merino
Art Director:Francisco Valenzuela, Carlos Cardenas
Agency Producer:Gabriel Cano, Renzo Merket
Account Director:Roxana Pando
Account Executive:Claudia Bellido
Production Company:Tunche Films
Music And Sound Design:Kazoo, Sin Anestesia
Media Agency:Starcom Mediavest Group
Print
Vida Lata Protetores Independentes
In Brazil, most people don’t see puppy mills as being a cruel industry. The majority of dog owners buy their pets and know very little about the means by with they were bred.
Advertising Agency:Pagú Propaganda, Goiânia, Brazil
Creative Director:Sussy Côrtes, Marcus Müller
Art Director:Adriano Toccafondo
Copywriter:Nellie Santee
Print
Continental
Advertising Agency:Havas Vale, Mexico City, Mexico
Creative Directors:Alvaro Zunini, Daniel Castro
Art Directors:Alberto Zárate, Luis Matías
Photographer:Roberto Toris
Outdoor, Print
Vauxhall
Every one’s an original.
Advertising Agency:McCann, Birmingham, United Kingdom
Executive Creative Director:Vince McSweeney
Art Director:Ken Sara
Copywriter:Jon Elsom
Photographer:Andy Glass
Film, Online
Delizio
Disgusting coffee needs to be spilled wherever you can. You will never want to drink any other coffee again once you tasted the new Delizio Viva.
Advertising Agency:Ruf Lanz, Zurich, Switzerland
Creative Director:Danielle Lanz
Client:Delizio
DoP: Albert Roige
Editor:Marko Strihic
Postproduction:OnlineVideo
Producer:Michael Gloor
Filmproduction:Onfilm
Outdoor, Direct Marketing
AXA
“Glasses of Consciousness” brought awareness regarding the danger driving under the influence of alcohol poses for the driver and people in general.
Advertising Agency:Arrechedera Claverol, Mexico City, Mexico
Ceo:Juan Claverol
CCO:Sebastian Arrechedera
Vp:Miquel Daura
Business Development:Miquel Daura
Managing Director:Matias Rigali
General Creative Director:Carlos Carbajal
Art Director:Marco González
Account Director:Fabiana Marín
Agency Producer:Aida Garatea, Alejandra Amaro, Rodrigo Guerrero
Planner:Antonio Soberanis
Producer Company:Árbol Cine
Director:Vicky Torres
Executive Producer:Annaiz Cortés, Raúl Villanueva
Print
Fedex
Advertising Agency:Bravo/Y&R, Miami, USA
Chief reative Director:Claudio Lima
Art Director:Gabriel Jardim
Copywriter:Guto Monteiro
Illustrator:Gabriel Jardim
Outdoor
Fini
Fini Beans is an irresistible candy. But, at the same time, it’s sour. To show this, it was created a series of posters made with crumpled paper, representing the face that the poster itself pulled, when it didn’t resist and ate Fini Beans.
Advertising Agency:? Mullen Lowe, Sao Paulo, Brazil
Creative Director:Fernando Nobre, Fabio Brigido
Art Director:Fabio Brigido, Daniel Manzi
Copywriter:Tiago Moralles
Executive Creative Director:José Borghi, Fernando Nobre
Art Buyer:Gisele Miranda
Visual Artist:Carlo Giovani
Agency Producer:Walmir Coronate, Douglas Almeida
Account team:Priscilla Carvalho, Jessica Cardoso, Bruna Almeida
Planning:Gabriela Soares, Thaís Frazão, Raphael Zem
Client Approval:Manolo Cobian, Andrea Vasconcelos
Media
Lidl
Advertising Agency:Folk Finland, Helsinki, Finland
Art Director:Kimi Issakainen
Copywriter:Lasse Paasto
Digital Creative Director:Samuli Ollikainen
Creative Director:Tommi Laiho
Account Director:Pia Dahlman
Photographer:Miika Hyvärinen
Executive Producer:Ville Varesvuo
Producer:Juha-Matti Nieminen
Director:Otso Tiainen
Digital Producer:Markku Aittola
Perfumer:Max Perttula
Managing Director Buying Department:Timo Hansio
Marketing Director:Seppo Niemelä
Published:April 2015
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