Hasta La Creative!

Retailer-generated content is a ‘fourth media’

E-commerce sellers, especially those with small- or medium-sized stores on Taobao or WeChat, aggressively market products in categories like beauty, fashion and electronics. Some of these stores are official distributors, but many are not. The stores engage with consumers, promote on social media, and post content on their own sites. There is no guarantee that what they post is “on message” or even accurate. The stores may be small, but they make an impact accounting for upwards of 40-50% of the buzz for some fashion brands. The buzz is not just spam, but genuinely informative and useful content that educates and influences consumers’ perceptions with advice and suggestions on how to use the products. Brands are on top of paid, owned and earned, but for this “fourth media,” which is beyond their control and influence, the must be vigilant in systematically tracking such content to determine if and to what extent it is making an impact on brand perception and/or sales.

Continue reading at AdAge.com

À Ichibangai, zone commerçante de la gare de Tokyo, il est une patisserie qui propose des gateaux gélatineux renfermant des superbes compositions florales. Des desserts exceptionnels et pleins de poésie, aussi agréables à observer qu’à déguster. Différentes formes sont proposées, allant de la forme ronde classique à des formes cubiques.

Basée en Thaïlande, Tamra Chatikanon peint les paysages qui l’entourent à l’aquarelle. Elle rend compte de la réalité à sa manière, en apposant les teintes avec délicatesse. Il en résulte de très jolies illustrations représentant les plages et les rues atypiques de son pays dans les moindres détails.

(TrendHunter.com) Imagination is a powerful thing and one that the real world doesn’t often live up to, yet Patty Maher has managed to imbue her world with a magic touch many will connect with. Inspired not…

Artists Unframed est un livre de portraits dénichés dans le Smithsonian’s Archives of American Art, par la curatrice Merry Foresta. Plus de 100 vieilles photos montrent l’intimité et la vie familiale de grands artistes tels que Picasso à côté de sa fille Maya, John Lennon posant avec Andy Warhol et Yoko Ono, ou encore Frida Kahlo allongée dans son lit.

Yoko Ono, John Lennon, and Andy Warhol.

Pablo Picasso and his daughter Maya.

Diego Rivera and Frida Kahlo.

Lee Krasner, Stella Pollock, and Jackson Pollock.

Una Hanbury sculpting a bust of Georgia O’Keeffe.

Marcel Duchamp, Jacques Villon, and Raymond Duchamp-Villon.

David Hockney.

Jackson Pollock.

Ansel Adams.

(TrendHunter.com) These DIY shoe crafts offer a wide range of creativity from embellished heel accents to couture footwear decals. These projects are sure to appeal to footwear enthusiasts as well as DIY devotees.&…

As inovações e polêmicas da próxima indústria multibilionária

> LEIA MAIS: Braincast 151 – Drones: Revolução por Controle Remoto

Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

No financial details were available for a deal that will help NBC in its quest to secure the long-term rights to all three Triple Crown races.

It is not completely clear what Verizon might want with The Huffington Post or how a relationship between them might work. The future role of the site’s founder, Arianna Huffington, is also uncertain.

Print
Terra Zoo

Advertising Agency:Quadrante Advertising, São Luís, Brazil
Creative Director:Marcelo Vasconcelos
Creatives:Maurício Vasconcelos, Marcelo Vasconcelos
Art Director:João Custodes, João Urubatan, Maurício Vasconcelos, Marcelo Vasconcelos
Copywriter:Breno Ferreira, Marcelo Vasconcelos
Illustrador 3D:João Custodes
Account managers:Júnior Ramos, Elizama Mendes, Amarina Lobo
Agency Producer:Denis Sousa