Pour la sortie de son single « Pluto », la chanteuse Australienne Grace Sewell a fait appel à Christopher Doyle and co pour réaliser cette superbe pochette. Sur un fond gris-blanc, un bras est déchiré comme du papier ou brisé comme de la porcelaine, laissant apparaître non pas du sang, mais des fleurs et des plantes. Un stylisme signé Jo at Janai Anselmi.
(TrendHunter.com) Artist Melissa Mercado has refashioned the iconic Disney princesses without a very important feature—the infamous damsels are illustrated without a sense of sight.
Melissa Mercado is a…
When American Pharoah steps into the starting gate at Belmont Park Saturday afternoon, he’ll be the fourteenth horse to contend for the Triple Crown since the big chestnut Affirmed last took the honor back in 1978. And as is generally the case when there’s a chance to bear witness to history, NBC is all but guaranteed a big turnout for its broadcast of the 2015 Belmont Stakes.
According to Nielsen data, last year’s Belmont race was the most-watched in a decade, as 20.4 million viewers tuned in to see if California Chrome could end the drought. And while thoroughbred racing tends to attract an older crowd — 75% of the 2014 Belmont’s deliveries fell outside the TV’s key 18-to-49 demo — advertiser guarantees for high-end sports are made against household ratings. In this case, NBC notched an 11.9 household rating, where each ratings point represents 1% of TV households; to put that in perspective, ABC notched a 10.3 household rating with its coverage of the fifth and deciding game of the 2014 NBA Finals.
Indeed, the Belmont is a feast-or-famine proposition for NBC, which owns the rights to all three tent pole races. Since the century began, there have been five Belmonts with Triple Crown potential, and together those broadcasts averaged 16.7 million viewers and a 10.4 HH rating. By comparison, the 2012 race, which was blighted by a late scratch by the Kentucky Derby and Preakness Stakes winner I’ll Have Another, drew a paltry 7.67 million viewers and a 4.9 rating.
Apple has touted its dedication to safeguarding consumer data for years, making its privacy message a key component of its brand proposition. The tech giant’s CEO, Tim Cook made a point of admonishing Apple’s Silicon Valley brethren for their data-gluttony at the Electronic Privacy Information Center’s Champions event earlier this week in Washington, D.C.
A Tech Crunch story quotes Mr. Cook, who spoke from a remote location and appeared on a screen viewed by attendees:
“I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information,” said Cook. “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.”
Grey Berlin launched a new campaign for Lunative, introducing the brand’s electroluminescent clothing to Tromsø, Norway, Europe’s darkest town.
Among those profiled by Grey Berlin and director Peter Dietrich are a death metal band, a Russian fisherman, two beat cops, a retired couple and a parish priest. The citizens appreciate Lunative’s clothing as a means of dealing with town’s three months of “polar night.” One member of the death metal band even jokes that it makes him feel like playing something lighter, like a ballad. Exploring the locale makes sense for the brand, as it illustrates the benefits of electroluminescent clothing , and Dietrich is able to coax some charming little portraits out of the footage.
“If you need to survive a long dark winter, it makes sense to wear this kind of clothing,” said the director. “We took that very sensible idea and gave it an ironic twist. Our intent was to prove that long, dark, Scandinavian winter nights feel shorter when you’re you are wearing glowing gear. Our approach was to blend suspense, mystery and humor. Visually, it is a mix of strong, cinematic images and a documentary style of shooting.”
Credits:
CLIENT: Lunative
TITLE: Tromsø Enlightened
AGENCY: Grey, Berlin.
Executive Creative Director: Oliver Handlos
PRODUCTION: Wanda.
Director: Peter Dietrich,
Director of Photography: Michael Multhoff
Executive Producer: Mandy Kothe
POST: Harvest Digital Agriculture
Editor: Marko Strihic
Colorist: Swen Linde
2D Artist: Axel Schmidt
MUSIC: MOKOH Music / Nine O’clock Music
Composer/Sound Designer: Stephan Moritz
Sound Designer:Torben Brüggemann
Though we cannot confirm specifics at this time, sources close to the matter tell us that the Los Angeles offices of Crispin Porter + Bogusky recently won a pitch to create work for Elon Musk’s other crazy venture, PayPal.
The online payment service recently split with eBay, and earlier this year its revenues overtook those of its parent company for the first time. While the company did not publicly announce a review, we hear that Crispin’s West Coast office pitched and won some portion of the business last month. PayPal’s PR firm did not directly respond to our queries and an agency spokesperson referred us to “the client,” which would be a very odd statement if the two parties are not in fact working together.
You may recall that the company’s very first domestic ads, which debuted in 2012, starred Jeff Goldbum; they were created by Publicis & Hal Riney.
Havas Worldwide won the global creative account back in 2014 and created PayPal’s first international campaigns, which ran in Australia and Europe last May. The company also worked with Kansas City’s Muller Bressler Brown, which went on to work with its then-parent company as well.
PayPal’s most recent campaign “People Rule,” which popped up all over the New York subway system last year, was created by Havas Worldwide New York in collaboration with the animators at Studio 6 and sound design studio Antfood.
Based on the company’s past and present relationships with its creative agencies, we assume that any forthcoming work from Crispin will run domestically.
Updates when we get them.
McGann + Zhang celebrates NYC Pride Month with a sad, touching love story ripe with implication.
The 60-second video opens on two women running through the woods to an open field. Context clues, such as their clothing and a brief glimpse of an old car, establish the time period as well within the past. The couple shares a few happy moments together in the field, until a male authority figure of some kind shouts for one of the women to leave. The two share a kiss before one of them scrambles off. Her lover watches as she runs away and for a moment appears as if she is going to shout out to her, which is followed (in an illustration of perfect pacing) by the message, “Shout for those who couldn’t.” It’s a simple but powerful message, which McGann + Zhang manage to tell with elegance and restraint, without any words whatsoever.
Originaire de Greenwich à Londres, Johann Lester est aussi passionné que talentueux en matière de dessin. À l’aide de son outil favori, le style à bille, il réalise d’incroyables portraits en noir et blanc de personnages célèbres ou d’inconnus en créant des jeux d’ombres et de lumières très techniques.
(TrendHunter.com) The Boeing 737 MAX is a single-aisle airplane, the assembly of which is currently underway, that is slated to replace the Next-Generation 737. This airplane offers improved cabin comfort, more space…
Three days after Caitlyn Jenner introduced herself to the world on the cover of Vanity Fair — sparking an outpouring of media coverage and social media chatter — one cohort remains noticeably absent from the conversation: brands. And so far, Ms. Jenner has not spoken with any companies about potential sponsorships, according to a person familiar with the matter.
Fewer than 24 hours after Vanity Fair released its July cover, there were nearly 30,000 mentions of “Caitlyn” in the media, according to analytics firm IQ Media. That squashes the 5,500 mentions Kim Kardashian got when Paper magazine sought to “break the internet” last December with its provocative cover.
But the only major non-media brand to reference Ms. Jenner publicly during that time was Pizza Hut, whose U.K. account tweeted that she was “welcome at any time” — and later deleted the message.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Samsung goes after Apple again with an ad comparing its Galaxy S6 Edge’s wireless charging to the iPhone 6’s “not so much.” Patron constructs a sloppy metaphor associating “paradoxes” such as sand surfing or gap-toothed models with tequila in an irregular bottle. (“It doesn’t have to make sense to be perfect,” it concludes, which is good news for the ad, at least.)
And in Beats’ new spot, which has accumulated more than 730,000 online views since debuting during ABC’s NBA Finals coverage, the Golden State Warriors’ Draymond Green is interrogated by the press with hostile questions (“Have you seen your mom’s tweets tonight?”) until he escapes by putting on Beats Solo2 headphones. It’s a 30-second cut of a version posted online in May that has more than 1.3 million views.
With Cannes Lions 2015 looming, Grey Latin America has submitted a series of campaigns for judges’ consideration including this clever one from its Buenos Aires office.
Figures state that Argentina’s average daily salt intake–12 grams a day–is more than double that of the World Health Organization’s recommendations and that 30% of its residents suffer from high blood pressure. So Grey Argentina teamed up with hometown scientific institution Fundación Favaloro to create “The Salt You Can See” (#LaSalQueSeVe).
As the case study above notes, the two parties collaborated in creating and distributing bottled colored salt during World Salt Awareness Week in March to make Argentinians aware of how much they’re actually consuming and, in turn, promote better cardiovascular health. Regarding the campaign, which eventually drew attention and support from the likes of soccer superstar Lionel Messi and the largest Argentine salt company, Fundación Favaloro institutional communications manager Alejandra Marino says:
“…We work on different initiatives aimed at contributing to a better quality of life in the community, as were the wishes of Dr. René G. Favaloro. As a health institution, working on the adoption of healthy habits is a challenge. Creative proposals like THE SALT YOU CAN SEE from Grey advertising, which is part of their Corporate Social Responsibility program, enables us to get our message across more effectively.”
Since its launch, the campaign has garnered over 16 million impressions and over 100 celebrities posing with the saltshakers on Instagram using the hashtag #salfie.
Agency: Grey Argentina
Executive Creative Director: Diego Medvedocky
Creative Director: Sebastian “El Chino” Graccioli, Diego Gueler Montero
Art Director: Florencia Loda
Copywriter: Facundo Martinelli
VP, Client Service: Florencia Pereyra
Account Director: Cecilia de la Fuente
Account Executive: Estefania Prieto
Digital Manager: Ayelen Privato
Agency Producer: Patricio Browne, Guido Urrutia, Sergio Bonavia
Production Company: Oruga Cine
Director: Martin Levi
Executive Producer: Ioni Borisonik
Advertiser’s Supervisor: Alejandra Marino
(TrendHunter.com) Meat substitutes provide the chance to make meal time more inclusive. While some dishes are appropriate for barbecue season, others require an indoor dinner setting.
As an alternative to steak,…
Havas Worldwide New York launched a new spot for Keurig, highlighting the brand’s partnership with Hugh Jackman‘s Laughing Man coffee company.
Jackman tells the origin story of Laughing Man, the company he launched “to bring distinctive products to market while supporting individual producers and the growth of local communities” in the 60-second spot, “The Cup Half Full.” He explains how the company emerged after he and his wife met an Ethiopian coffee grower while traveling to the country and promised to help, before announcing that the coffee is now available in bastardized K-Cup form. The company donates all its profits to charity, so the partnership with Keurig could actually help spread some good, thus the focus on the product as “a cup of pure optimism.”
Given his enthusiasm for the endeavor, Jackman was quick to agree to appear in the series of ads. “Before we even had to ask, they said Hugh Jackman was on board,” Tim Maleeny, chief strategy officer at Havas, New York, told Adweek.
“This is really a marriage of three brands,” explained Havas account manager Laure Ayel. “It’s Hugh Jackman himself, Keurig and a virtually unknown brand in Laughing Man.”
As Adweek points out, the feel-good effort is a calculated move for Keurig, designed to steer the conversation away from the environmental impact of its disposable products. For Laughing Man, the partnership is a mixed bag, undoubtedly allowing the company to generate more revenue that will ultimately go toward charitable purposes while also muddying its idealistic business model with Keurig’s environmentally detrimental practices. The product, currently only available online, is slated for a retail release in the fall, accompanied by a larger media buy.
Credits:
Client: Keurig Green Mountain
Agency: Havas Worldwide, New York
Group ECD, Managing Director: Israel Garber
Group ECD, Managing Director: Jason Musante
ECD: Dustin Duke, Jon Wagner
CD: Donnell Johnson
ACD: Rhea Hanges
Head of Content, North America: Rich Rosenthal
Co-Head of Production, North America: Sylvain Tron
Executive Producer: Arlene Steinwald
Junior Producer: Wendy Luong
Digital Producer: Thao Le
Group Account Director: Laura Dartnall
Account Director: Laure Ayel
Account Supervisor: Lindsay Stanislau
Assistant Account Executive: Alex Zubak
Production Company: Tool
Director: Erich Joiner
Managing DirectorL Oliver Fuselier
Executive Producer: Lori Sonebraker
Producer: Joby Ochsner
Back in April, Coors Light chose to nix an entire campaign created by its AOR Cavalry.
At the time, AdAge reported that the company had no choice but to abandon the work “because [the] ads did not go over well with distributors,” that wholesalers were concerned over the company’s lack of a full marketing campaign, and that the client/agency were rushing to get a new one ready for June.
The purpose of the work was to endear the brand to younger drinkers, who increasingly turn to companies other than MillerCoors to meet their alcoholic needs.
The public at large never saw the work in question, but today a tipster alerted us to the fact that Cavalry Creative Director Devon Harris recently posted it all on his Vimeo page.
Here, then, is the “Cold One” campaign. In the first spot, the Lebowski-era-Sam-Elliott-esque star tells a group of travelers thirsty for knowledge why Coors Light tastes so refreshing: because it was born in the Rockies, stupid.
Then Cold One and his pet owl Jonathan then explain why Coors Light is indeed the world’s most refreshing beer:
The next question: “why is Coors Light always bottled cold?”
Here’s a quick promo for the company’s new “Citrus Radler”:
…and another in whichCold One attempts to answer “Life’s Questions”:
Now compare the work above to the new work, which debuted last night during the NBA Finals:
The new work sticks to the “Born in the Rockies” theme, though it’s a bit flatter than the Cold One campaign. We don’t quite understand why the former got dropped, but something tells us the old ads won’t be live much longer.
In other recent Cavalry news, last month a source confirmed that Chief Creative Officer Jim Larmon would soon be leaving the agency; expect an announcement regarding his replacement soon.
Moongyu Choi de Ga.A Architects a été commissionné par la compagnie de carte de crédit HyundaiCard pour construire une impressionnante bibliothèque de vinyles en plein coeur de Séoul, en Corée. Cet endroit publique de 3 étages contient une salle de concert, 10 000 disques avec des platines à disposition, 3000 livres et tous les numéros du magazine Rolling Stone sortis depuis 1967.
(TrendHunter.com) The latest Dazed & Confused Korea editorial executed on behalf of photographer Jason Kim shone light on a fresh, urban take on surfer couture. Model Nastya Sten took on the rarely seen blend of…
Advertising Agency: Y&R, Buenos Aires, Argentina
Executive Creative Directors: Fernando Tchechenistky, Lisandro Grandal
Art Director: Joaquin Bossi
Copywriter: Carlos Fernandez Parodi
Group of Accounts Director: Mariana Iesulauro
Agency Producer: Fernando Costanza
Photographer: Martin Kohler / Estudio Kohler
Advertising Agency: Y&R, Buenos Aires, Argentina
Executive Creative Directors: Fernando Tchechenistky, Lisandro Grandal
Art Director: Joaquin Bossi
Copywriter: Carlos Fernandez Parodi
Group of Accounts Director: Mariana Iesulauro
Agency Producer: Fernando Costanza
Photographer: Martin Kohler / Estudio Kohler
Advertising Agency: Y&R, Buenos Aires, Argentina
Executive Creative Directors: Fernando Tchechenistky, Lisandro Grandal
Copywriters: Carlos Napoli, Francisco Ibarrola
Art Director: Santiago Fernandez
Agency Producer: Fernando Costanza
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