Hasta La Creative!

Merkle may be much smaller than its competitors, but the firm is preparing for a growth spurt. The privately held marketing data-services company has set aside $1 billion for acquisitions over the next five years and plans two of those purchases in the next three to four months.

“What we would acquire are technology-enabled services businesses. That’s what we like,” said Merkle CEO David Williams in an interview with Ad Age earlier this week about the company’s long-term plans. “We’ve actually earmarked about $1 billion in capital to spend on acquisitions in the next five years.”

Mr. Williams said he’s shooting for companies that would help Merkle address needs for mid-funnel marketing. That could result in purchases of companies that enable emerging digital efforts like native advertising and video, he said.

Continue reading at AdAge.com

Recently, Chrysler and Wieden & Kennedy, Portland debuted the “Drive Proud” advertising campaign. It included an anthem spot featuring shots of accomplished people who, through their achievements alone, made their way into a sort of modern-day American royalty. Shot by HSI’s Sam Bayer and featuring the voiceover of Game of Thrones actor Peter Dinklage, it features the likes of Reddit co-founder Alexis Ohanian, the NBA’s first full-time female assistant coach Becky Hammon, photographer Kwaku Alston, hotelier Avi Brosh and interestingly, the W&K writer-turned novelist Smith Henderson, author of “Fourth of July Creek” and who previously had worked on the brand’s “Halftime in America” spot starring Client Eastwood.

Earlier in the year during the Oscars, Cadillac and Publicis delivered an ad featuring a similar up-by-your-bootstraps sentiment. Shot by Independent’s Doug Liman, it stars overachievers who “dared greatly” to become who they are today, including Apple co-founder Steve Wozniak, “Boyhood” director Richard Linklater. fashion designer Jason Wu and Njeri Rionge, who helped bring the internet to Africa.

So, who did it better?

Continue reading at AdAge.com

(TrendHunter.com) Apart of NYC Design Week 2015, this Alexander Girard pop-up lounge is a relaxing space open to the public. The colorful space brings to life the designs and works of Girard, a widely celebrated…

Découvrez le dernier clip d’Orlando Santos intitulé « Wipe Your Eyes » et tiré de l’album « My Soul ». La vidéo réalisée par André Gaspar est une suite de portraits touchants d’indiens et népalais dont la plupart sont des enfants. La vidéo est à retrouver en bas de l’article.

(TrendHunter.com) While you have probably heard of a meatball sub before or even ramen being used as buns, this spaghetti meatball sandwich takes things to a whole new (and infinitely epic) level. Currently a special…

Les installations colorées de l’artiste Travis Rice sont constituées de milliers de bandes de papier déchiqueté. Destructeur de documents sous le coude, l’approche est similaire à celle du peintre impressionniste, mais le coup de pinceau a été remplacé par des bandes minces de papier individuelles.

Olá, antidesigners e brainstormers! Neste programa, Ivan Mizanzuk, Zamiliano, Fábio Fernandes e a convidada Fabiane Lima conversam sobre toda a polêmica gerada em torno das nomeações do Prêmio Hugo de literatura – um dos eventos mais importantes e celebrados pelos fãs e escritores de Ficção Científica e Fantasia no mundo. Saiba como o grupo conservador […]

> LEIA MAIS: AntiCast 178 – A Polêmica do Hugo Awards

Post originalmente publicado no B9
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