(TrendHunter.com) Getting stuck in the dreaded middle seat of a long flight is the bane of most people’s travel experience, yet the Cozy Suite design could change that entirely. It takes on a staggered…
Joshua Bryce Newman seems to fit the part of the young, successful entrepreneur. But the lawsuits filed against him paint a different picture.
At a time when creating fan communities has become crucial to the success of all kinds of movies, Lucasfilm remains the most skilled at this art.
Nine U.S. Hispanic agencies won 21 trophies at the Wave Festival for Latin America this week in Rio de Janeiro. One particularly popular ad was Grupo Gallegos’ TV spot “Brave” for the California Milk Processor Board, which won four Film and Film Craft awards, including the only gold for a U.S. Hispanic shop.
Independent agency Grupo Gallegos, who conceived the long-running Spanish “Toma Leche” tagline, teamed up with its milk client’s other agency, “Got Milk” creator Goodbye, Silverstein & Partners, on a campaign to address the entire California market, both Hispanic and non-Hispanic. Grupo Gallegos’ spot focuses on a young man recalling his childhood as he takes a snack break (with milk) at work. When he was afraid to go to bed at night, his mother encouraged him to think of brave people. He thinks of fire fighters, and that’s what he turns out to be now that he’s all grown up. The spot ends with the line “What you say with a glass of milk lasts forever.”
Omnicom Group’s Alma won seven awards for six brands, including three from Clorox Co. A silver went to Liquid Plumr radio spot “Hello” highlighting pipes so clear you can connect with the other side of the world, as a disembodied voice coming from Japan makes clear.
Starwood Hotels and Resorts Worldwide debuted “Tribute” today — its first brand launch in nine years.
Dave Marr, Starwood’s senior VP-brand management, said some hotels will be converted from existing buildings and others will be ground-up projects. The hotels will be independently owned and each will retain its individual look and feel. Yet they will have access to Starwood’s loyalty program, technology and infrastructure, global sales force and branding and marketing expertise. Tribute’s expansion will begin in North America and Europe, with plans to open 100 four-star hotels by 2020.
Tribute’s tagline is “stay independent,” and the brand aims to attract both leisure and business travelers. Mr. Marr said millennials are a big part of the brand’s demographic aim, as well as corporate retreaters, wedding anniversary celebrants and urban vacationers. Tribute’s marketing is kicking off with a social rollout; social media influencers visited a Tribute hotel in South Beach to snap pictures and share them with followers on Twitter, Instagram and other platforms.
Yahoo CEO Marissa Mayer put a spotlight on her premium programming ambitions when the portal announced the hiring of Katie Couric to be its global news anchor in November 2013.
Since joining Yahoo in January 2014 — and becoming a full-time employee in June 2014 — the former “Today” host and “CBS Evening News” anchor has sat down with politicians including Secretary of State John Kerry and former presidential candidate Mitt Romney and interviewed celebrities like Julia Louis-Dreyfus and deejay Steve Aoki. She has also helmed Yahoo’s election-night coverage and produced shorter segments for its Snapchat audience.
Ms. Couric’s interviews have combined to nab roughly 100 million views since June, and have increased in popularity with each passing quarter. For the second quarter of 2014, her content fetched 4 million views. That number hit 32 million views in the fourth quarter of 2014 and then 36 million views in the first quarter of 2015, according to a Yahoo spokeswoman.
After months of speculation, the bid for RadioShack by Soohyung Kim’s hedge fund Standard General was officially approved in bankruptcy court, saving the ailing electronics retailer from imminent liquidation. While RadioShack’s road to bankruptcy has been long and well documented (the company was last profitable in 2011), Mr. Kim sees promise where others did not.
Through Standard General, Mr. Kim has taken over approximately 1,700 of RadioShack’s 4,000 stores. Mr. Kim believes that aspects of RadioShack’s legacy business can thrive even today, and he seeks to position RadioShack as a neighborhood electronics convenience store. Rather than focus on the latest high-end gadgets like laptops, tablets, and mobile phones (a battle being lost to online retailers), it will move toward becoming a quick-stop shop for oft-forgotten or misplaced items such as headsets, chargers and other accessories we can’t live without. He’s betting on the fact that this aspect of RadioShack’s business — the less sexy side of electronics retail — has real potential.
For all of Mr. Kim’s faith in the company, though, the one asset conspicuously missing from Standard General’s takeover agreement is the rights to the RadioShack name. So, Mr. Kim, why not include the rights to a 94-year-old, highly-recognizable brand name in your takeover agreement?
Black-owned barber shops have never been only about a cut and a shave. They’ve long been central to African-American culture. Now Bevel, a brand that’s arguably been trying to cut in on that action, has embraced the barber shop as part of its new Bevel Classics video campaign.
An introductory video for the Bevel Classics series looks at five barbers, iconic haircuts they create for their customers and some of the stories behind them — which will be explored in greater depth in subsequent videos. While the barbers aren’t Bevel endorsers, telling their stories is important to the brand, said Tristan Walker, CEO of Walker & Co. Brands.
The new video series aims to update and bring new life to the age-old “style guide” posters that grace the walls of thousands of barber shops, but it also looks to tap into the cultural significance of barbershops. “All global culture is led by American culture, which is led by Black-Latino culture in the U.S. That culture actually starts in the barbershop,” Mr. Walker said.
L’Atelier des Martyrs a récemment lancé un projet sur la plateforme Kickstarter. Avec une identité visuelle délicate, ils ont voulu concevoir des bougies avec des senteurs florales inédites et une esthétique japonaise inspirée du wasi-sabi pour les illustrations des packagings et de leurs cahiers parfumés.
Making-of.
L’illustrateur français Thomas Lamadieu parcourt le monde pour photographier des vues verticales des espaces entre les bâtiments qu’il utilise comme toile pour des illustrations décalées et colorées. Les écarts entre les toits et les gouttières constituent la source d’inspiration pour les différents personnages qui habitent les taches irrégulières du ciel.
(TrendHunter.com) Drawing inspiration from traditional, Russian figurines, this unexpected nesting doll is surprisingly racy. The artistic toy is designed by artist Mato Ryoko and references iconic matryoshka dolls…
Magdalena Wosinska est une photographe polonaise de talent qui vit actuellement à Los Angeles. Elle capture l’énergie juvénile, la spontanéité et le sens authentique du plaisir. Caméra sur l’épaule, Magdalena passe son temps à photographier, préférant tout de même faire partie des moments qu’elle capture en plaçant sa lentille au milieu de tout cela. Des détails dans la suite.
Shotopop est un studio de design basé à Londres qui possède dans son portfolio, de nombreux projets de sculptures de papier en relief et d’imagination autour d’un logo ou de la typographie d’une marque. Une sélection de leurs travaux est à découvrir en images dans la galerie.
(TrendHunter.com) A Mexican cafe has made a name for itself with dynamic and cultish coffee bar branding. Located in Mexico City, the Almanegra Cafe boasts an occult-inspired visual identity that aims to encourage a…
Au départ diplômé en économie, Anthony Samaniego est devenu un photographe très talentueux qui vit à Los Angeles. L’homme dépeint, à travers sa lentille, un monde coloré et onirique dont le temps d’exposition est une caractéristique essentielle à sa fabrication. Voici une sélection de clichés qu’il définit lui-même comme étant des « Dreamscapes ».
Pour sa nouvelle campagne de pub, la marque Hyundai a battu le record du monde du plus grand message écrit à partir de traces de pneus. Onze voitures ont été réquisitionnées dans le lac asséché de Delamar du Nevada pour recréer le message que Steph, la fille d’un astronaute, a souhaité envoyer à son père.
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Discover Card presents a handy freeze-and-unfreeze feature perfect for both its hard-partying and forgetful customers (not to mention victims of credit card theft). Diddy’s DeLen Tequila makes a rollicking TV debut. And the North Face’s #ITrainFor campaign gets sentimental — athletes climb mountains, train at the gym, laugh, cry and sweat — all while wearing North Face fleeces and moisture-wicking V-necks.
As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.
Say you notice that another company halfway across the world seems to be imitating your brand identity, using similar colors, design and humor. You could start an expensive legal battle — or you could just fly a blimp past the purported copycat’s headquarters.
Singaporean low-cost carrier Scoot has been tallying up ways Spirit Airlines’ branding seems strangely similar to its own — like the bright yellow brand color, the hand-printed font, the icons and the cheeky jokes. (Scoot’s explainer video is here — see any similarities?)
So Scoot has pulled a few stunts poking fun of fellow budget carrier Spirit, which already gets a lot of jabs online for its cramped quarters and customer service. On Thursday, Scoot sent a blimp past Spirit’s headquarters in Miramar, Fla.
The journalist faces charges for publishing confidential information from an investigation into the assassination of Rafik Hariri, the former Lebanese prime minister.
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