Tidy Tearaway Packaging – The McDonald's Bag Tray Keeps Your Meal Contained to Minimize Takeout Mess (GALLERY)

(TrendHunter.com) Eating off of a plastic platter makes for tidy fast food consumption within the restaurant, and the clever McDonald’s Bag Tray extends this experience to takeout too. The neat idea was…

The worst haircut ever in the world

I’ve found these 13 worst haircuts in the world! source : bacalao

Helio Curve Kinetic Installation

« Helio Curve » est une installation cinétique conçue par le designer Reuben Margolin pour Hyundai, dans le cadre du Milan Design Week 2015. Faite de 400 blocs de bois, cette sculpture organique s’inspire de l’énergie des mouvements de la nature avec ses formes fluides qui rappellent le design des voitures Hyundai.

Hyundai_Milan_05
Hyundai_Milan_04
Hyundai_Milan_03
Hyundai_Milan_02
Hyundai_Milan_01

Flirty Sunset Swimsuits – Nasty Gal's Printed Onepiece Boasts a Cactus Landscape Print (GALLERY)

(TrendHunter.com) Nasty Gal’s netted, sunset swimsuit will appeal to daring fashion fans. The Lee + Lani Praia one-piece is priced at a $189 rate and boasts a landscape print with a cactus and sun.

This…

EDIA POSTER :

desicreative
desicreative – Indian Advertising Creative Blog and Community (beta 1.4)

CONNECT WITH THE DOT

CHALLENGE
The importance of voting is something that is not considered to be of much
significance to most of the people. 45% turn out during the previous Lok
Sabha elections states the sorry figure. To defy that logic, Visual
Communications wanted to create a communication that urged the people to
vote. The voting day was declared a holiday in the agency.

SOLUTION
A poster was created with INDIA written in Hindi with the dot missing. The
concluding line says – one dot of yours can change the face of the nation.
The poster was put up in various offices and restaurants adjoining our
agency in Andheri East.

RESULT
The communication was well appreciated and resulted in 53.6% voting from
Andheri East.

CREDITS
CREATIVE DIRECTOR – ASHESH MALLICK
ART DIRECTOR – JAYESH SHRIMALI & ASHESH MALLICK
COPYWRITER – ASHESH MALLICK

The post EDIA POSTER : appeared first on desicreative.

40 Millennial Job Infographics – From Hiring Hint Charts to Interview Strategy Guides (TOPLIST)

(TrendHunter.com) These helpful job infographics range from hiring hint charts to interview strategy guides that ensure one puts their best foot forward during the employment search process. As millennial jobs become…

China Just Overhauled Its Advertising Law: Here's What You Need to Know


Chinese legislators just updated the country’s advertising law, which hadn’t been overhauled since 1994 — well before the arrival of many Western brands, and before the internet took off.

The legislation, which goes into effect Sept. 1, will affect everything from brands’ use of celebrity endorsers to how baby formula can be promoted. It bans the use of China’s flag in ads. It says people must be able to close online pop-up ads with a single click (intrusive ads are still ubiquitous on China’s internet). And in a country of more than 300 million smokers, the law cracks down harder on tobacco advertising.

The updated legislation fits into a general trend of strengthening consumer protections in China, where food-safety scandals and quality issues are common, and it increases fines for false advertising.

Continue reading at AdAge.com

Waze – Outsmarting Traffic With Vlade Divac (The Sacramento Kings) (2015) 1:20 (USA)

Waze - Outsmarting Traffic With Vlade Divac (The Sacramento Kings)  (2015) 1:20 (USA)
Vlade Divac, the Serbian NBA legend known for his performance on the LA Lakers and Sacramento Kings in the ‘90s and early 2000’s. Vlade is the first of many NBA personalities to be featured as voices and rolled out on the Waze app in the coming months.

Waze – Outsmarting Traffic With Leandro Barbosa (2015) 1:20 (USA)

Waze - Outsmarting Traffic With Leandro Barbosa (2015) 1:20 (USA)
Waze is a pretty darn nifty little app that gathers your traffic information as your drive along, you can quickly add notices to Waze, if you see an accident, or cops, and your speed will tell Waze a lot about the traffic situation, which it then shares with other Waze users. Honestly, love the app.

What does it lack? Languages! Personality! So that’s why they called Brasilian Blur Leandro Barbosa to have him speak the Waze traffic commands & updates.

Twitter Troubles Lie in Marketers’ Reluctance to Buy New Kind of Ad

Twitter’s shares have been punished since it reported its earnings because advertisers and investors are having trouble figuring it out.



Healthier Time Warner Cable Emerges From Quashed Deal With Far More Options

When Time Warner Cable agreed to be bought by Comcast, the cable company was in a weakened state. No more. Now it could pursue another deal or become a suitor itself.



Retro Songstress Fashion – The L'Officiel Singapore Ciara Photoshoot Draws Inspiration from the 60s (GALLERY)

(TrendHunter.com) This L’Officiel Singapore Ciara exclusive celebrates the singer’s return into the style spotlight. After giving birth to a son with ex-fiance and rapper Future, Ciara makes a splash in…

Instituto Pró-Livro transforma Rio de Janeiro em um Céu de Histórias

Projeto Céu de Histórias |BX| - 7

Porque “Ler faz a imaginação voar”

> LEIA MAIS: Instituto Pró-Livro transforma Rio de Janeiro em um Céu de Histórias

Brainstorm9Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

E se o Facebook se livrasse de tudo o que as pessoas odeiam?

college

Será que a rede social finalmente se tornaria um lugar perfeito?

> LEIA MAIS: E se o Facebook se livrasse de tudo o que as pessoas odeiam?

Brainstorm9Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

Best Buy Moves Away From Agency-of-Record Model


Best Buy is ditching its agency-of-record model in favor of hiring shops on a project basis and bringing more work in-house, the company said.

The move means that Boulder, Colo.-based Crispin Porter & Bogusky, the retailer’s long-time creative lead, will soon have to pitch for individual projects alongside other agencies if it wants to continue working with the client.

CP&B has completed work through the back-to-school season, said Jeff Haydock, a spokesman for Best Buy. Next, the company will open up the bidding process to agencies for the holidays — retail’s biggest time of year. CP&B is welcome to participate, he said.

Continue reading at AdAge.com

Reforma Newspaper México: Truth cannot be hidden


Outdoor, Print
Reforma Newspaper

Advertising Agency:Publicis, Mexico City, Mexico
Ceo Creative Director:Hector Fernandez
Creative Director:Osmani Contreras, Fernando Carrera
Art Director:Osmani Contreras
Copywriter:Osmani Contreras
Illustrator:Juan Pulido
Photographer:Diego Arrigoni
Producer:Ezequiel Schnabel

We Hear: Multiple Agencies Pitching Jay-Z’s Tidal

Here’s a story that is probably too ridiculous to be true.

We hear that Tidal, the Jay-Z-owned music streaming service that launched earlier this month and now qualifies as a certifiable flop, is looking to New York ad agencies to help the public forget about its missteps and achieve the untouchable status of Beats (owner Apple, AOR R/GA).

On reviewing the agency-free debut ad for Tidal that dropped on March 30th, we simply cannot imagine why the service hasn’t taken off:

Our insistent tipster claims that four of New York’s best-known agencies are in the process of pitching the business this week: one from Omnicom, one from MDC, and two from WPP.

No one will confirm this, of course.

In the meantime, let Mr. Carter keep thinking that his newest project’s struggles stem from the “many big companies that are spending millions on a smear campaign.

Advertising Emojis turbinam papo entre criativos

ademoji

Dogwash finalmente cria os ícones que faltavam

> LEIA MAIS: Advertising Emojis turbinam papo entre criativos

Brainstorm9Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

Good News: One Last Extension for 2015 Small Agency Awards


Are you a small agency that’s making big gains for your clients? Then show us what you’ve got. And do it before May 8 at 11:59 p.m. ET.

Due to overwhelming demand, we’ve made on last extension. But this is the final one. Judging will begin shortly after.

Ad Age’s annual Small Agency Awards contest is now open, and independent shops anywhere in the world with 150 or fewer employees are invited to enter.

Continue reading at AdAge.com

Refinery29 and Planned Parenthood Team Up for New Digital-Video Series


Refinery29 is partnering with Planned Parenthood on a new digital-video series called “Her Shorts” that focuses on men’s and women’s reproductive and sexual health issues, including videos from Lena Dunham and Emily Ratajkowski.

The fast-growing site aimed at millennial women announced the series at its first-ever NewFronts presentation in Manhattan on Wednesday. Two other celebrities taking part in “Her Shorts,” actresses Mae Whitman and Mamie Gummer, were on hand to introduce the series.

Planned Parenthood “is an organization that’s close to my heart as well as many of my vital organs,” said Ms. Gummer, who is the daughter of Meryl Streep.

Continue reading at AdAge.com