Nike: Swoosh

Advertising Agency: Richards/Lerma, Dallas, USA
Creative Directors: Guillermo Tragant, Guillermo Bagnato, Macelo Seoane
Art Director: Federico Fernández
Account Director: Carla Dupin
Published: December 2014

Nike: Honor roll

Advertising Agency: Richards/Lerma, Dallas, USA
Creative Directors: Guillermo Tragant, Guillermo Bagnato, Macelo Seoane
Art Director: Federico Fernández
Account Director: Carla Dupin
Published: December 2014

Comedy Club: Pool

Someday you’ll laugh about this. From real life to stand up comedy in a few lessons.

Advertising Agency: Freestyle, Buenos Aires, Argentina
Executive Creative Director: Diego Castillo
Creative Director: Cristóbal Oviedo, Juan Rezzónico
Head of Art: Cristóbal Oviedo
Art Directors: Felipe Ponce de León, Hans González, Giovana Fazio
Copywriters: Nicolás Carámbula, Alan Morer, Daniel Saavedra, Antonio Caniza, Antonio Ojeda
Planning: Edwin Rager Pérez-García Pinto
Account Director: Mauro Suárez
Manager: Facundo Moralez
Photographer: Cristóbal Oviedo
Retoucher: Cristóbal Oviedo
Agency Producer: Sabrina Graña
Responsible for the Client: Juan Pablo Olivera
Published: April 2015

Comedy Club: Foursome

Someday you’ll laugh about this. From real life to stand up comedy in a few lessons.

Advertising Agency: Freestyle, Buenos Aires, Argentina
Executive Creative Director: Diego Castillo
Creative Director: Cristóbal Oviedo, Juan Rezzónico
Head of Art: Cristóbal Oviedo
Art Directors: Felipe Ponce de León, Hans González, Giovana Fazio
Copywriters: Nicolás Carámbula, Alan Morer, Daniel Saavedra, Antonio Caniza, Antonio Ojeda
Planning: Edwin Rager Pérez-García Pinto
Account Director: Mauro Suárez
Manager: Facundo Moralez
Photographer: Cristóbal Oviedo
Retoucher: Cristóbal Oviedo
Agency Producer: Sabrina Graña
Responsible for the Client: Juan Pablo Olivera
Published: April 2015

Comedy Club: Six kids

Someday you’ll laugh about this. From real life to stand up comedy in a few lessons.

Advertising Agency: Freestyle, Buenos Aires, Argentina
Executive Creative Director: Diego Castillo
Creative Director: Cristóbal Oviedo, Juan Rezzónico
Head of Art: Cristóbal Oviedo
Art Directors: Felipe Ponce de León, Hans González, Giovana Fazio
Copywriters: Nicolás Carámbula, Alan Morer, Daniel Saavedra, Antonio Caniza, Antonio Ojeda
Planning: Edwin Rager Pérez-García Pinto
Account Director: Mauro Suárez
Manager: Facundo Moralez
Photographer: Cristóbal Oviedo
Retoucher: Cristóbal Oviedo
Agency Producer: Sabrina Graña
Responsible for the Client: Juan Pablo Olivera
Published: April 2015

McDonald's: Spread Lovin'

Advertising Agency: Burrell, Chicago, USA
Chief Creative Officer: Lewis Williams
Group Creative Director: Rebecca Williams
Creative Director: Lisa McConnell
Art Director: Winston Chueng
Digital Content Producer: Carlo Treviso
Additional Credits: MediaMonks
Published: February 2014

Center For Child Protection: Kids don't talk like this

Advertising Agency: AdPeople Worldwide, Austin, USA
Executive Creative Director: Steve Miller
Art Director: Kim Smith
Copywriter: Michael Streiter
Photographer: Dave Mead
TV Director: Dave Mead
Account Planner: Alyse Craun
Account Services: Lisa Letchworth
Print Retouching: Kevin Leger
Production Company: Rockhouse Films
Editor: Ariel Quintans / Beast Editorial
Published: April 2015

Vizio: Boxer

We saw the challenge of presenting a commercial series featuring VIZIO’s new Ultra HD picture on a platform that would most likely be seen on a screen that does not accommodate Ultra HD. With that in mind, instead of showing the exact picture, we opted to call upon other forms of sensory engagement. By using only printed words, narration, music and sound effects, the goal was to enable the viewer’s theater-of-the-mind, and let them imagine how pristine the picture can be.

Advertising Agency: David&Goliath, USA

Vizio: Knight

We saw the challenge of presenting a commercial series featuring VIZIO’s new Ultra HD picture on a platform that would most likely be seen on a screen that does not accommodate Ultra HD. With that in mind, instead of showing the exact picture, we opted to call upon other forms of sensory engagement. By using only printed words, narration, music and sound effects, the goal was to enable the viewer’s theater-of-the-mind, and let them imagine how pristine the picture can be.

Advertising Agency: David&Goliath, USA

Vizio: Train

We saw the challenge of presenting a commercial series featuring VIZIO’s new Ultra HD picture on a platform that would most likely be seen on a screen that does not accommodate Ultra HD. With that in mind, instead of showing the exact picture, we opted to call upon other forms of sensory engagement. By using only printed words, narration, music and sound effects, the goal was to enable the viewer’s theater-of-the-mind, and let them imagine how pristine the picture can be.

Advertising Agency: David&Goliath, USA

AntiCast 179 – Nós amamos Podcasts

ANTICAST_POST-3

Olá, antidesigners e brainstormers! Neste programa, Ivan Mizanzuk, Rafael Ancara, Thiago Grossmann e os convidados Zé Henrique Fernandes e Alexandre Maron confessam seus amores por essa mídia linda que é o podcast! Quais que ouvimos? Como pensamos ela? O que queremos ouvir e produzir? Quais são os podcasts mais bizarros? Se você é um apaixonado […]

> LEIA MAIS: AntiCast 179 – Nós amamos Podcasts

Brainstorm9Post originalmente publicado no B9
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Fridrih Mushrooms: Fine, 1

They’re fine with everything.

Advertising Agency: IMAGO, Zagreb, Croatia
Creative Director: Igor Mladinovic
Art Director: Darko Bosnar
Copywriters: Darko Bosnar, Igor Mladinovic
Illustrator: Anna Kulakowskaja
Published: March 2015

Fridrih Mushrooms: Fine, 2

They’re fine with everything.

Advertising Agency: IMAGO, Zagreb, Croatia
Creative Director: Igor Mladinovic
Art Director: Darko Bosnar
Copywriters: Darko Bosnar, Igor Mladinovic
Illustrator: Anna Kulakowskaja
Published: March 2015

Audi: Adi TT brochure hack

An augmented touch-based experience: using conductive ink, the brochure becomes an interface, letting you explore Audi’s new Virtual Cockpit.

Advertising Agency: Razorfish, Berlin, Germany
Executive Creative Director: Preethi Mariappan
Group Creative Director: Chris May
Associate Creative Director: Yasushi Zonno
Senior Art Director: Daniel Righi
Art Director: Diego Margini
Motion Graphics: Henrik Oestergaard
Software Developer: Marco Koeppel
Concept Developer: Anna Dressler
Junior Concept Developer: Fay Kornmeier
Account Director: Caren Erhardt
Project management: Tobias Hering

Sultry Body Builder Photography – Athlete Juliana Malacarne Fronts Hunger Magazine's Latest Story (GALLERY)

(TrendHunter.com) Hunger Magazine is known for pushing the boundaries of beauty and their latest body builder photography feature does exactly that. Proving that strong is sexy, female body builder Juliana Malacarne…

Marcel Wins Top Prize for 'Inglorious Vegetables' at Andy Awards


Publicis Groupe’s Marcel Worldwide received the Grandy, the top prize at the International Andy Awards, tonight for “Inglorious Fruits and Vegetables” — the campaign it created for French supermarket chain Intermarch.

When the European Union declared 2014 the Year Against Food Waste, Marcel Paris and Intermarche moved to help reduce the 300 million tons wasted worldwide every year, included misshapen fruits and veggies that rarely make it into shopping carts.

An in-store campaign turned unwanted foods were turned into real products like Inglorious Vegetable Soups and Inglorious Fruit Juices with custom labels and their own aisle. TV spots with reassuring voice-overs reminded self-conscious produce that imperfections are nothing to be ashamed of.

Continue reading at AdAge.com

Sony Pictures Announces Plan for Animated Spider-Man Movie

The animated film, to be created by Phil Lord and Christopher Miller, is expected to be released in 2018.



Why Burger King Gave These Funny Sleep Masks To Korean Commuters


South Korea is one of the most sleep-deprived countries out there. And Seoul is known for epic work commutes. So people doze during their morning subway ride the problem is how to wake up in time for their stop.

Burger King, which has 202 restaurants in Korea, just ran a small, targeted campaign in Seoul with a quirky answer to that dilemma.

The campaign from Cheil Worldwide offered sleep masks to commuters at five major stations in Seoul. Written across them was a message asking other commuters to wake them up at their particular stop. There were two coupons for free coffee inside the masks, so people could use one themselves and share the other with the person who woke them.

Continue reading at AdAge.com

Disney Joins in Criticism of Verizon’s Cable Plan

A dispute between Verizon and TV networks widened, as Disney said that the company’s smaller FiOS packages violated agreements with its cable networks.



Comcast Critics Cast Doubt on Its Intentions

Critics of the proposed merger with Time Warner Cable say that Comcast’s attitude toward compliance paints a picture of an already huge company that uses its heft to its advantage.