CP&B are launches a new product, soon found in a grocery store aisle near you: Elephant Milk, real milk from real wild elephants.
The deadline to enter the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico, has been extended to April 10, 2015. See the Wave’s 15 categories and enter here.
Advertising Age partners with the Wave, to be held April 15 and 16 in Rio de Janeiro. The regional Wave Festival is organized by Meio & Mensagem, Brazil’s top advertising and marketing publication and events organizer, and Ad Age’s longtime editorial partner in Brazil.
Last year, eight U.S. agencies captured 19 awards at the Wave Festival for Latin America. Chicago-based Lapiz was the biggest U.S. winner with strong work for several Procter & Gamble brands. The other winning agencies were Alma, Conill, Dieste, LatinWorks, The Community (former called La Comunidad), Walton Isaacson and Y&R Bravo. Puerto Rico participated in the Wave for the first time, and DDB Latina Puerto Rico won two trophies.
“Will my ad work?” is the question that every ad man has obsessed about for over a hundred years.
“Will my ad be seen at all?” is a question you hear more often today, followed by “Will I still pay for it otherwise?” and “What will my ad run next to?”
It’s a progress paradox: As advertising becomes more complex, we’re asking more basic questions. They do, for sure, make great headlines: “The Viewability Crisis” is one. We wonder whether exposure to at least 50% of an ad for at least one second constitutes viewing. Should we double the standard to two seconds?
Dans l’esprit de la série Fashion Zoo Animals par Yago Partal, la marque de vêtements Mr Porter a publié une série de photographies de chiens habillés avec quelques unes de leurs pièces afin d’en faire la promotion. La marque a pensé à dresser des profils Instagram où chaque chien représente une typologie d’hommes particulière.
Cette moto, directement inspirée par le célèbre film d’anticipation Tron, sera bientôt mise en vente lors d’une enchères Sotheby’s pour un montant compris entre 25 000 et 40 000 dollars. Conçu ces trois dernières années dans le cadre de la collection de l’homme d’affaires et artiste Chris Andrews, ce deux-roues est alimenté par moteur électrique commandé par ordinateur.
Milky way hasn’t come out with a commercial campaign in five years. Rumour has it they were busy eating Milky ways.
Tattoo artists, lumberjacks, hair dressers, rodeo clowns and ship captains may not seem like they have much in common…until they fall prey to the indulgence that is a Milky way.
(TrendHunter.com) The positive vibes of a little nip/tuck action were running wild at the AW15 Undercover plastic surgery-inspired runway. Designer Jun Takahashi played with the idea of youthful beauty at his Fall/…
A l’occasion du dernier numéro de Black Rainbow Magazine avec Kobe Bryant et le basketball à l’honneur, le photographe français Jean-Yves Lemoigne a shooté une série de clichés pour l’emblématique marque de sport Nike. A l’image de son travail, le photographe a exploré de multiples expositions et transcrit les mouvements d’une manière unique.
Kuroneko Yamato Transport are running large ad posters in the Shibuya Station Metro, Tokyo. The posters are seen in a pedestrian passage, where people can actually touch the fur of the huge black cat.
Dans le cadre de la campagne « Color for all » de Valspar, cette marque de peinture et le fabriquant de lunettes EnChroma se sont associés pour créer un documentaire extrêmement émouvant. Grâce à une paire de lunettes spécialement conçue par EnChroma, ils ont permis à des daltoniens de voir en couleurs pour la première fois de leur vie.
The technology team at Lowe Profero have invented a tool that could take the subjectivity out of creativity. And it could possibly eliminate the need for Creative Directors as well.
The Creativity Helmet™ measures temperature, pulse rate and changes in your brain activity to try and capture what is known as the “brain blink,” a term coined by cognitive scientists John Kouniosand and Mark Beeman in the 1990s.
Pour le magazine Harper’s Bazaar Art (Middle East), le photographe de mode Greg Adamski a réalisé un shooting en plein désert d’Arabie avec le mannequin Angelika Banach. Pour cette séance photo, le photographe a eu l’idée de disposer des miroirs autour de la modèle afin de voir les dunes et l’horizon solaire se refléter.
The Comedy Central Roast of Justin Bieber already happened, but that doesn’t mean we can’t get to enjoy this promo anyway. There were two others but this is by far the most lolriffic. See kids? It doesn’t take two minutes to get your point across. Point, geddit? Anyone?
This year, fans of Churchill the insurance hound will be able to see their nodding hero star in his very own film. Story lines and location are for the time being kept strictly under wraps. However, it can be revealed that the film aims to be quintessentially British and will take place at a series of iconic locations across the UK.
Pour célébrer la fête des morts mexicaine, le photographe Tim Tadder a réalisé une série photographique intitulée « Las Muertas ». Chacun des modèles représentent une saison et le maquillage est représentatif de l’art traditionnel du Dia De Los Muertos au Mexique.
Club Orange is Ireland’s #1 carbonated bevvie, don’tcha know. It’s distinctive because it leaves behind some juice fragments, (or pulp?) people affectionately refer to as “the best bits.”
Play.Sport.Australia is an initiative launched by The Hon Sussan Ley MP, The Minister for Health and Sport, launched PLay.Sport.Australia.
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